Location: Alabaster, Alabama
Company: Csaa Insurance Group
Marketing Cloud Campaign Strategist - Remote (Open) Location Arizona - Home Teleworkers Additional Locations Alabama - Home Teleworkers, Alabama - Home Teleworkers, Arkansas - Home Teleworkers, Colorado - Home Teleworkers, Connecticut - Home Teleworkers, Delaware - Home Teleworker, District of Columbia - Home Teleworkers, Florida - Home Teleworkers, Georgia - Home Teleworkers, Idaho - Home Teleworkers, Illinois - Home Teleworkers, Indiana - Home Teleworkers, Iowa - Home Teleworkers, Kansas - Home Teleworker, Kentucky - Home Teleworkers, Louisiana - Home Teleworkers, Maine Home Teleworkers, Maryland - Home Teleworkers, Massachusetts - Home Teleworkers, Michigan - Home Teleworkers, Minnesota -
Home Teleworkers, Mississippi - Home Teleworker, Missouri - Home Teleworker, Montana - Home Teleworkers, Nebraska - Home Teleworkers {+ 19 more} Job Information CSAA Insurance Group (CSAA IG), a AAA insurer, is one of the top personal lines property and casualty insurance groups in the U.
S. Our employees proudly live our core beliefs and fulfill our enduring purpose to help members prevent, prepare for and recover from life's uncertainties, and we're proud of the culture we create together. As we commit to progress over perfection, we recognize that every day is an opportunity to be innovative and adaptable. At CSAA IG, we hire good people for a brighter tomorrow. We are actively hiring
for a Salesforce Marketing Cloud Campaign Strategist.
Join us and support CSAA IG in achieving our goals. Your Role: CSAA Marketing division is seeking a Salesforce Marketing Cloud Campaign Strategist to develop and automate marketing campaigns in Salesforce Marketing Cloud within the Marketing Operations and Deployment team. This is a unique opportunity to be part of a dynamic and motivated team accountable for driving and executing a best in class direct-to-consumer experiences. The ideal individual is a campaign development professional with expertise developing audience strategies in Data Cloud and automating complex journey orchestrations in Salesforce Marketing Cloud.
In addition to strong attention to detail and work ethic, the successful candidate will be comfortable working within an evolving and growing team while getting as excited as we go about implementing Salesforce Marketing Cloud suite at scale. The scope of work includes working in partnership with Marketing Program Managers and IT stakeholders to understand the business needs and objectives and leverage your SFMC experience to design, configure and develop campaigns within Marketing Cloud Engagement and Marketing Cloud Personalization. You thrive in fast-paced environments and are a natural problem solver.
You're adept at research and manage stakeholder communications. Your work: Develop audience strategies and map cross channel journeys involving direct mail, email, push, SMS, audience selection, trigger qualification, suppressions, segmentation, building journeys, and customer lifecycle programs. Develop cross-channel communications using all modules in Salesforce Marketing Cloud including but not limited to Email Studio, Journey Builder, Contact Builder, Automation Studio, Mobile Push and Mobile Connect and Marketing Cloud Personalization Gather requirements, design, develop and configure customer-centric journey orchestrations that bring to life marketing strategies that drive customer acquisition, engagement and retention.
Validate, transform, and prepare data within Marketing Cloud and Marketing Cloud Contact Builder. Analyze data to enhance segmentation for optimized marketing efforts. Collaborate with Marketing Program Managers and Marketing Operations to align data strategies within Marketing Cloud Engagement. Demonstrate a technical understanding of Marketing Cloud Engagement's data architecture, integration, and automation capabilities.
Configure and manage data extensions in Marketing Cloud Engagement, ensuring accuracy and segmentation for marketing campaigns. Coordinate data integration and synchronization processes with Snowflake, Data Cloud and Marketing Cloud. Segment data to ensure qualified subscribers enter appropriate entry data extensions. Ensure data accuracy and integrity in Marketing Cloud Engagement, Snowflake, and content management platform. Coordinate with IT Data teams or external vendors to integrate data from Snowflake and new sources into Marketing Cloud Engagement. Collaborate with marketing teams to define audience segments and customer personas based on analysis and segmentation criteria.
Provide recommendations for personalized messaging, targeted campaigns, and lead nurturing strategies. Campaign Development: Collaborate with marketing teams to translate campaign requirements into technical solutions using Salesforce Marketing Cloud or other Salesforce marketing products. Audience Segmentation and Targeting: Collaborate with marketing teams to define audience segments and customer personas based on data analysis and segmentation criteria. Provide recommendations for personalized messaging, targeted campaigns, and lead nurturing strategies.
Automation Workflows: Build marketing automation workflows using Salesforce Marketing Cloud tools, such as Journey Builder, Automation Studio, and Triggered Sends. Configure audience segmentation, personalization, and automation rules to optimize campaign effectiveness. Testing and Quality Assurance: Conduct thorough testing of campaigns, including email rendering, dynamic content, personalization, and automation workflows. Troubleshoot and resolve technical issues to ensure smooth campaign execution. Technical Documentation: Create and maintain technical documentation, including specifications, workflows, configurations, and best practices.
Document campaign development processes and provide training to end-users as needed. Design and conduct A/B tests, optimize marketing campaigns for improved ROI and customer engagement and retention. Ability to communicate complex technical concepts in non-technical, business terms in both written and verbal form. Monitor data quality, integrity, migrations, and integration, proactively informing campaign developers and marketers of changes. Provide technical expertise in AMPScript and SSJS (Server-Side Java Script) for enhanced customization and personalization within Marketing Cloud Engagement and Marketing Cloud Personalization.
Train team members on Marketing Cloud Engagement best practices to maintain data integrity and synchronization as well as design campaign journeys that deliver the desired customer experience with CSAA brand. Support center of operational excellence which includes identifying innovation opportunities. Collaborate with cross-functional teams including Marketing Program Managers, Analytics, Operations teams, Data Strategy and IT teams to align on journey and audience requirements.
Stay updated on emerging trends, tools, and techniques in journey configuration and audience segmentation as well continuously enhance technical skills within Salesforce Marketing Cloud ecosystem. Required Experience, Education and Skills Bachelor's degree in Marketing, Business Administration, Computer Science, or a related field (or equivalent experience)Minimum 6+ years Marketing Operations or database marketing experience5+ years of hands-on experience in Salesforce Marketing Cloud, including MC Personalization and MC Intelligence/Datorama2+ years experience creating and activating segments in Salesforce Data Cloud or equivalent5+ years experience writing SQL and AMPscript is required3+ years hands-on experience with HTML, XML, CSS, and Java Script (SSJS)Advanced understanding of the primary SFMC data model and architecture Salesforce Marketing Cloud certifications required: Salesforce Marketing Cloud Email Specialist, Marketing Cloud Developer, Marketing Cloud Consultant Experience and adherence to strong QA process Knowledge of CAN-SPAM, GDPR and CCPAHighly organized and detail-oriented Strong written and oral communication skills Resourceful, self-starter who can identify and prioritize time commitments without specific guidance What would make us excited about you?
Experience working in the Scaled Agile-based Framework and tools (e. g. JIRA)Actively shapes our company culture (e. g. participating in employee resource groups, volunteering, etc. )Lives into cultural norms (e. g. willing to have cameras when it matters: helping onboard new team members, building relationships, etc. )Travels as needed for role, including divisional / team meetings and other in-person meetings Fulfills business needs, which may include investing extra time, helping other teams, etc.
CSAA IG Careers At CSAA IG, we're proudly devoted to protecting our customers, our employees, our communities, and the world at large. We are on a climate journey to continue to do better for our people, our business, and our planet. Taking bold action and leading by example. We are citizens for a changing world, and we continually change to meet it. Join us if you.BELIEVE in a mission focused on building a community of service, rooted in inclusion and belonging. COMMIT to being there for our customers and employees. CREATE a sense of purpose that serves the greater good through innovation.
Recognition: We offer a total compensation package, performance bonus, 401(k) with a company match, and so much more! Read more about what we offer and what it is like to be a part of our dynamic team at careers. csaa-insurance. /us/en/benefits In most cases, you will have the opportunity to choose your preferred working location from the following options when you join CSAA IG: remote, hybrid, or in-person. Submit your application to be considered. We communicate via email, so check your inbox and/or your spam folder to ensure you don't miss important updates from us.
If a reasonable accommodation is needed to participate in the job application or interview process, please contact xyz X@. As part of our values, we are committed to supporting inclusion and diversity at CSAA IG. We actively celebrate colleagues' different abilities, interactionual orientation, ethnicity, and gender. Everyone is welcome and supported in their development at all stages in their journey with us. We are always recruiting, retaining, and promoting a diverse mix of colleagues who are representative of the U. S. workforce. The diversity of our team fosters a broad range of ideas and enables us to design and deliver a wide array of products to meet customers' evolving needs.
CSAA Insurance Group is an equal opportunity employer. The national average salary range for this position is $121,050 - $134,500. However, we have a location-based compensation structure. Our salary ranges vary and are calculated based on county of residence. The full salary range for this position across all the states we hire in is $108,900-$161,600. This role also includes an opportunity for a company-wide annual discretionary bonus, through our Annual Incentive Plan (AIP), of up to 10% of eligible pay.
If you apply and are selected to continue in the recruiting process, we will schedule a preliminary call with you to discuss the role and will disclose during that call the available salary/hourly rate range based on your location. Factors used to determine the actual salary offered may include location, experience, or education. Please note we are hiring for this role remote anywhere in the United States with the following exceptions: Hawaii, Alaska and California. California exception does not apply to existing CA employees. #li-tr1 #HP_RX. PDN-99c832ca-5fe-42b1ed652e4f
Work cross-functionally with leadership, sales, and divisions on development and execution of a go-to-market strategy. Obtain market and customer insight through a mix of formal and informal channels such as internal business reviews, qualitative and quantitative research and hands on customer interaction to inform marketing strategy and plans.
Alongside sales and marketing partners own execution of the annual marketing plan, sales force communication plan and calendar of events. Primary liaison between internal product divisions and stakeholders looking to reach this sales force Deploy successful marketing campaigns and own their implementation from ideation to execution. Lead marketing
projects and provide guidance to product divisions on product positioning, messaging, and development of sales tools. Collaborate in the development of new products, programs and services.
Compose, develop, evaluate, and conduct training on market segment to sales Collaborate, participate in, and coordinate promotional activities or trade shows. Review the competition and market trends to optimize and implement marketing initiatives. Share key insights with stakeholders. Identify needs for new products and services and makes recommendations to leadership. Build strategic relationships and partner with key industry players, customers and associations Prepare and monitor the marketing budget
on a quarterly and annual basis. Analyze budgets and financials to measure marketing programs performance and identify areas of opportunity.
Track & measure all initiatives, communicate results (sales results attainment, Medline brand equity, Medline brand penetration and market share). MINIMUM JOB REQUIREMENTS COVID-19 Vaccination Please be aware that Medline requires all employees starting in this position to be fully vaccinated against COVID-19. This position will require the successful candidate to provide proof that they are fully vaccinated by their start date. Medline is an equal opportunity employer, and will provide reasonable accommodations to those individuals who are unable to be vaccinated for COVID-19 consistent with federal, state, and local law.
Education Bachelor's degree in a business-related field. Work Experience At least 2 years of marketing or sales experience (ex. Understanding business priorities, developing marketing plans, defining communication message and developing content for both online and offline usage, track and measure results)Experience leading marketing campaigns that drive return on investment. Experience in creating and executing a full marketing plan for a business segment, including tracking and measuring outcomes.
Knowledge / Skills / Abilities Experience with project and program management (for example: planning, organizing, and managing resources to bring about the successful completion of specific project goals and objectives). Experience defining problems, collecting data, establishing facts, and drawing valid conclusions. Ability to backss the landscape, understanding customer needs/priorities and skills to use that insight to develop innovative and effective marketing programs that generate sales. Ability to build diverse, collaborative relationships. Proficiency with Excel, Power Point, Word.
Willing to travel up to 30% of the time for business purposes (within state and out of state). PREFERRED JOB REQUIREMENTS Education Master's degree. Experience Experience in healthcare, supply chain and marketing in another B2B industry preferred. At least 4 years of marketing or sales experience (ex. Understanding business priorities, developing marketing plans, defining communication message and developing content for both online and offline usage, track and measure results)
to more than 1 million designs by independent artists from around the world. As a Senior Analyst , you will become an integral part of our centralized data analytics community, fosteringcollaboration, learning opportunities, and thought partnership among fellow analysts and data scientists.
You will be dedicated to the Spoonflower business and be working closely with stakeholders across Performance Marketing and Merchandising. You will identify key metrics and attributes that drive profitability and growth, positioning our stakeholders as a world-class data-driven team. This role is part of Shutterfly's Growth Analytics team. What You Will Do Here: Act as the data and analytics expert
and process owner within a cross-functional team. Address measurement and data integration inquiries by defining the analytics approach. Retrieving and manipulating necessary data and delivering actionable insights.
Design measurement frameworks and KPIs for website and business performance initiatives, including the creation and automation of reports using Lookr, Power BI, or similar tools. Create analytics and insights along the entire customer journey, combining performance across different marketing channels (e. g. which paid performance marketing programs drive the most email signups). Support Growth, Marketing, and Brand Marketing teams in the design and performance measurement
of webpages (e. g. custom landing pages). Provide email and SMS channel analytics reporting and insights.
Support new product launches by providing end-to-end insights into consumer behavior along the marketing funnel (e. g. which SEM keywords bring customers to our site, what pages do they visit, what CTAs do customers click on, where do customers drop off). Assumes the role of an internal consultant on various paid performance marketing programs' performance and ROI. Identify trends and impacts from competitive activities. Support the design of A/B testing programs to ensure accurate measurements of results. Cultivate and maintain relationships with stakeholders at all organizational levels to ensure successful data-driven initiatives.
Foster data literacy and create a positive learning environment around analytics, data science, and data visualization, actively mentoring junior analysts and providing guidance and thought leadership. Skills You Will Bring: Minimum of 5+ years of progressive experience in an analytical role. Experience with utilizing Adobe Analytics to track, measure, and analyze website and digital campaign performance metrics. Develop, maintain, and enhance dashboards and reports using Adobe Analytics to provide actionable insights to stakeholders.
Working knowledge of essential analytics principles, including lift study, digital/web/app analytics, cohort analysis, and attribution. Knowledge of adtech and digital tracking as plus. Proficiency in Excel; Strong SQL skills (aggregate functions, joins, etc. ); Experience working with enterprise data visualization tools such as Lookr, Power BI, and Tableau with the ability to handle complex datasets. Strong knowledge of A/B testing analysis and tools, test design best practices, and advanced understanding of concepts in probability and statistic Curiosity about factors driving business trends, coupled with an understanding of standard e Commerce and performance marketing metrics.
Self-starter mindset, taking ownership of your domain and establishing efficient processes for handling requests. Demonstrated capacity to learn on the fly. Effective communicator who sets clear expectations, anticipates questions, and proactively addresses concerns. Bachelor's degree in a quantitative field preferred. A Masters' degree is considered a plus. Supporting a diverse and inclusive workforce is important to Shutterfly not only because it directly reflects our value of Embracing our Differences, but also because it's the right thing to do for our business and for our people.
Learn more about our commitment to Diversity, Equity and Inclusion at Shutterfly DE&I. The compensation package for this role is based on multiple factors, such as job level, responsibilities, location, and candidate experience. The base pay ranges included below are specific to the locations listed, and may not be applicable to other locations. California: [$101,800 -144,850], Connecticut, New York, and Rhode Island: [$101,800-133,450], Colorado and Washington: [$101,800-122,550] and Nevada: [$96,600 -133,450]. PDN-9a8ece01-e6d8-4e6f-83eb-affd123e11e8
that creates positive impact and a sustainable future for all. Make an Impact by Lead the development and execution of insurance product marketing strategies to generate revenue for Singtel’s Life Insurance business. Lead the end-to-end planning and development of data-driven, targeted marketing campaigns across digital, social, retail, telemarketing, event and ATL channels to drive lead generation and sales of protection, accident and health, and wealth accumulation insurance products.
Lead, motivate and grow a team to: effectively plan and execute product marketing campaigns to drive and achieve targets for lead submissions and policy sales; identify and co-create compelling product
positioning and messaging, provide direction for engaging campaign content and creatives, and oversee the creation of high-quality product marketing assets and collaterals; drive the planning of and alignment on product marketing campaign schedule and media calendar with cross-functional teams, including marketing communications, customer lifecycle management, product development, operations and compliance teams, of Singtel and insurance partner(s); understand customer segments and behavioural triggers to identify target audience for each campaign; actively monitor and analyse end-to-end campaign performance metrics to derive timely campaign insights and execute follow-ups and optimisations to
improve campaign performance; and identify areas for continuous improvement (e.
g. UX/UI of product pages, customer journeys, etc. ), execute them with cross-functional teams, and measure the impact of such improvement areas. Collaborate with insurance partner(s) and cross-functional teams to help Singtel’s Life Insurance business achieve business, commercial and marketing targets. Work with Singtel’s insurance partner(s) to co-create insurance products with market-differentiating propositions. Manage the overall Insurance marketing budget, including tracking spends against budget and forecasts. Co-lead Life Insurance business squads to drive campaign execution, lead generation and sales conversion with insurance partner(s), define requirements for Life Insurance product roadmap and sales distribution initiatives, end-to-end user experience and product branding.
Skills for Success: Degree in Marketing, Business, or its equivalent. A least 8 years of product marketing and/or digital campaign marketing experience in the insurance industry. At least 6 years of hands-on experience in managing and executing insurance product marketing campaigns. At least 4 years of relevant experience working with and managing marketing agencies. At least 3 years of relevant experience demonstrating leadership and/or managing a team.
At least 3 years of hands-on experience in digital marketing/analytics tools (e. g. Google Analytics, Tableau). In-depth knowledge of life insurance, accident and health insurance and wealth accumulation policies; government and industry-led healthcare, medical and wellness initiatives; bancassurance / telcassurance products and services; personal insurance distribution models and channels; and financial planning and advisory solutions. Proficient in communications, copywriting and content management with a focus on insurance products.
Proficient in Microsoft Excel, bonus if have some knowledge of data analytics / automation programming languages (e. g. SQL, VBA, Python). Familiar with insurance industry-specific product positioning, target segmentation, branding, acquisition and loyalty strategies, as well as compliance guidelines. Strong analytical skills, with flair and passion for working with and identifying insights from data, market research and data-led campaigns. Strong interpersonal and communication skills as a cross-functional team player. Ability to work independently and thrive in a dynamic, fast-paced, collaborative and cross-functional environment.
Bonus if familiar with customer lifecycle and marketing automation platforms (e. g. Oracle Responsys, Salesforce, etc). Rewards that Go Beyond Flexible work arrangements Full suite of health and wellness benefits Ongoing training and development programs Internal mobility opportunities Your Career Growth Starts Here. ! We are committed to a safe and healthy environment for our employees & customers and will require all prospective employees to be fully vaccinated.
agile marketing team. You have a passion for digital marketing, data analytics and reporting insights. You will be responsible for developing multi-channel paid advertising campaigns in support of Global and Regional marketing campaigns to generate target audience interest, consumer engagement, and leads for the business.
You can manage multiple campaigns at once, while keeping all stakeholders up to date with performance metrics reports. You must be comfortable with change and thrive in a fast-moving environment. YOU ARE GREAT AT: Building digital strategies for marketing campaigns featuring integrated digital marketing approach, including organic and paid across a variety of digital
platforms Driving innovation to stand out in the B2B marketplace to drive quality leads and pipeline Managing multiple projects to ensure timely execution on all campaigns Building strong relationships with subject matter experts within the organization and external vendors to align on go-to-market approaches Analyzing performance of campaigns and make data-based decisions to optimize campaign effectiveness to drive expected KPIs Collaborating with global campaign managers, regional field marketing and account development teams to support lead generation objectives Demonstrating subject matter expertise and being able to educate internal teams on digital best practices in advertising and technology
WHAT IT TAKES: Bachelor's degree in marketing or related field is required 5+ years' experience in digital marketing programs, campaign development or related experience in enterprise software or B2B company Knowledgeable on Account-based Marketing best practices and experience developing ABM programs, specifically on 6Sense platform.
Experience with other digital advertising platforms including, Linked In Campaign Manager, Google Ads (DV360), and Google Analytics would be beneficial Experience with marketing automation (Eloqua/Pardot) and customer relationship management () tools to manage campaign execution and reporting. Strong skills using Google Analytics to review data analytics and generate reports with insights.
Agency experience or experience working with agencies or vendors A self-motivated, performance-driven, and professional demeanor. Open Text's commitment to diversity and inclusion surpasses legal requirements, evident in our Equal Employment Opportunity Statement of Policy which promotes a respectful and empowering environment for employees of all backgrounds, culture, national origin, race, color, gender, gender identification, interactionual orientation, family status, age, veteran status, disability, religion, or other basis protected by applicable laws.
If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please contact us at xyz X@. Our proactive approach fosters collaboration, innovation, and personal growth, enriching Open Text's vibrant workplace.
Work cross-functionally with leadership, sales, and divisions on development and execution of a go-to-market strategy. Obtain market and customer insight through a mix of formal and informal channels such as internal business reviews, qualitative and quantitative research and hands on customer interaction to inform marketing strategy and plans.
Alongside sales and marketing partners own execution of the annual marketing plan, sales force communication plan and calendar of events. Primary liaison between internal product divisions and stakeholders looking to reach this sales force Deploy successful marketing campaigns and own their implementation from ideation to execution. Lead marketing
projects and provide guidance to product divisions on product positioning, messaging, and development of sales tools. Collaborate in the development of new products, programs and services.
Compose, develop, evaluate, and conduct training on market segment to sales Collaborate, participate in, and coordinate promotional activities or trade shows. Review the competition and market trends to optimize and implement marketing initiatives. Share key insights with stakeholders. Identify needs for new products and services and makes recommendations to leadership. Build strategic relationships and partner with key industry players, customers and associations Prepare and monitor the marketing budget
on a quarterly and annual basis. Analyze budgets and financials to measure marketing programs performance and identify areas of opportunity.
Track & measure all initiatives, communicate results (sales results attainment, Medline brand equity, Medline brand penetration and market share). MINIMUM JOB REQUIREMENTS COVID-19 Vaccination Please be aware that Medline requires all employees starting in this position to be fully vaccinated against COVID-19. This position will require the successful candidate to provide proof that they are fully vaccinated by their start date. Medline is an equal opportunity employer, and will provide reasonable accommodations to those individuals who are unable to be vaccinated for COVID-19 consistent with federal, state, and local law.
Education Bachelor's degree in a business-related field. Work Experience At least 2 years of marketing or sales experience (ex. Understanding business priorities, developing marketing plans, defining communication message and developing content for both online and offline usage, track and measure results)Experience leading marketing campaigns that drive return on investment. Experience in creating and executing a full marketing plan for a business segment, including tracking and measuring outcomes.
Knowledge / Skills / Abilities Experience with project and program management (for example: planning, organizing, and managing resources to bring about the successful completion of specific project goals and objectives). Experience defining problems, collecting data, establishing facts, and drawing valid conclusions. Ability to backss the landscape, understanding customer needs/priorities and skills to use that insight to develop innovative and effective marketing programs that generate sales. Ability to build diverse, collaborative relationships. Proficiency with Excel, Power Point, Word.
Willing to travel up to 30% of the time for business purposes (within state and out of state). PREFERRED JOB REQUIREMENTS Education Master's degree. Experience Experience in healthcare, supply chain and marketing in another B2B industry preferred. At least 4 years of marketing or sales experience (ex. Understanding business priorities, developing marketing plans, defining communication message and developing content for both online and offline usage, track and measure results)
to more than 1 million designs by independent artists from around the world. As a Senior Analyst , you will become an integral part of our centralized data analytics community, fosteringcollaboration, learning opportunities, and thought partnership among fellow analysts and data scientists.
You will be dedicated to the Spoonflower business and be working closely with stakeholders across Performance Marketing and Merchandising. You will identify key metrics and attributes that drive profitability and growth, positioning our stakeholders as a world-class data-driven team. This role is part of Shutterfly's Growth Analytics team. What You Will Do Here: Act as the data and analytics expert
and process owner within a cross-functional team. Address measurement and data integration inquiries by defining the analytics approach. Retrieving and manipulating necessary data and delivering actionable insights.
Design measurement frameworks and KPIs for website and business performance initiatives, including the creation and automation of reports using Lookr, Power BI, or similar tools. Create analytics and insights along the entire customer journey, combining performance across different marketing channels (e. g. which paid performance marketing programs drive the most email signups). Support Growth, Marketing, and Brand Marketing teams in the design and performance measurement
of webpages (e. g. custom landing pages). Provide email and SMS channel analytics reporting and insights.
Support new product launches by providing end-to-end insights into consumer behavior along the marketing funnel (e. g. which SEM keywords bring customers to our site, what pages do they visit, what CTAs do customers click on, where do customers drop off). Assumes the role of an internal consultant on various paid performance marketing programs' performance and ROI. Identify trends and impacts from competitive activities. Support the design of A/B testing programs to ensure accurate measurements of results. Cultivate and maintain relationships with stakeholders at all organizational levels to ensure successful data-driven initiatives.
Foster data literacy and create a positive learning environment around analytics, data science, and data visualization, actively mentoring junior analysts and providing guidance and thought leadership. Skills You Will Bring: Minimum of 5+ years of progressive experience in an analytical role. Experience with utilizing Adobe Analytics to track, measure, and analyze website and digital campaign performance metrics. Develop, maintain, and enhance dashboards and reports using Adobe Analytics to provide actionable insights to stakeholders.
Working knowledge of essential analytics principles, including lift study, digital/web/app analytics, cohort analysis, and attribution. Knowledge of adtech and digital tracking as plus. Proficiency in Excel; Strong SQL skills (aggregate functions, joins, etc. ); Experience working with enterprise data visualization tools such as Lookr, Power BI, and Tableau with the ability to handle complex datasets. Strong knowledge of A/B testing analysis and tools, test design best practices, and advanced understanding of concepts in probability and statistic Curiosity about factors driving business trends, coupled with an understanding of standard e Commerce and performance marketing metrics.
Self-starter mindset, taking ownership of your domain and establishing efficient processes for handling requests. Demonstrated capacity to learn on the fly. Effective communicator who sets clear expectations, anticipates questions, and proactively addresses concerns. Bachelor's degree in a quantitative field preferred. A Masters' degree is considered a plus. Supporting a diverse and inclusive workforce is important to Shutterfly not only because it directly reflects our value of Embracing our Differences, but also because it's the right thing to do for our business and for our people.
Learn more about our commitment to Diversity, Equity and Inclusion at Shutterfly DE&I. The compensation package for this role is based on multiple factors, such as job level, responsibilities, location, and candidate experience. The base pay ranges included below are specific to the locations listed, and may not be applicable to other locations. California: [$101,800 -144,850], Connecticut, New York, and Rhode Island: [$101,800-133,450], Colorado and Washington: [$101,800-122,550] and Nevada: [$96,600 -133,450]. PDN-9a8ece01-e6d8-4e6f-83eb-affd123e11e8
that creates positive impact and a sustainable future for all. Make an Impact by Lead the development and execution of insurance product marketing strategies to generate revenue for Singtel’s Life Insurance business. Lead the end-to-end planning and development of data-driven, targeted marketing campaigns across digital, social, retail, telemarketing, event and ATL channels to drive lead generation and sales of protection, accident and health, and wealth accumulation insurance products.
Lead, motivate and grow a team to: effectively plan and execute product marketing campaigns to drive and achieve targets for lead submissions and policy sales; identify and co-create compelling product
positioning and messaging, provide direction for engaging campaign content and creatives, and oversee the creation of high-quality product marketing assets and collaterals; drive the planning of and alignment on product marketing campaign schedule and media calendar with cross-functional teams, including marketing communications, customer lifecycle management, product development, operations and compliance teams, of Singtel and insurance partner(s); understand customer segments and behavioural triggers to identify target audience for each campaign; actively monitor and analyse end-to-end campaign performance metrics to derive timely campaign insights and execute follow-ups and optimisations to
improve campaign performance; and identify areas for continuous improvement (e.
g. UX/UI of product pages, customer journeys, etc. ), execute them with cross-functional teams, and measure the impact of such improvement areas. Collaborate with insurance partner(s) and cross-functional teams to help Singtel’s Life Insurance business achieve business, commercial and marketing targets. Work with Singtel’s insurance partner(s) to co-create insurance products with market-differentiating propositions. Manage the overall Insurance marketing budget, including tracking spends against budget and forecasts. Co-lead Life Insurance business squads to drive campaign execution, lead generation and sales conversion with insurance partner(s), define requirements for Life Insurance product roadmap and sales distribution initiatives, end-to-end user experience and product branding.
Skills for Success: Degree in Marketing, Business, or its equivalent. A least 8 years of product marketing and/or digital campaign marketing experience in the insurance industry. At least 6 years of hands-on experience in managing and executing insurance product marketing campaigns. At least 4 years of relevant experience working with and managing marketing agencies. At least 3 years of relevant experience demonstrating leadership and/or managing a team.
At least 3 years of hands-on experience in digital marketing/analytics tools (e. g. Google Analytics, Tableau). In-depth knowledge of life insurance, accident and health insurance and wealth accumulation policies; government and industry-led healthcare, medical and wellness initiatives; bancassurance / telcassurance products and services; personal insurance distribution models and channels; and financial planning and advisory solutions. Proficient in communications, copywriting and content management with a focus on insurance products.
Proficient in Microsoft Excel, bonus if have some knowledge of data analytics / automation programming languages (e. g. SQL, VBA, Python). Familiar with insurance industry-specific product positioning, target segmentation, branding, acquisition and loyalty strategies, as well as compliance guidelines. Strong analytical skills, with flair and passion for working with and identifying insights from data, market research and data-led campaigns. Strong interpersonal and communication skills as a cross-functional team player. Ability to work independently and thrive in a dynamic, fast-paced, collaborative and cross-functional environment.
Bonus if familiar with customer lifecycle and marketing automation platforms (e. g. Oracle Responsys, Salesforce, etc). Rewards that Go Beyond Flexible work arrangements Full suite of health and wellness benefits Ongoing training and development programs Internal mobility opportunities Your Career Growth Starts Here. ! We are committed to a safe and healthy environment for our employees & customers and will require all prospective employees to be fully vaccinated.
agile marketing team. You have a passion for digital marketing, data analytics and reporting insights. You will be responsible for developing multi-channel paid advertising campaigns in support of Global and Regional marketing campaigns to generate target audience interest, consumer engagement, and leads for the business.
You can manage multiple campaigns at once, while keeping all stakeholders up to date with performance metrics reports. You must be comfortable with change and thrive in a fast-moving environment. YOU ARE GREAT AT: Building digital strategies for marketing campaigns featuring integrated digital marketing approach, including organic and paid across a variety of digital
platforms Driving innovation to stand out in the B2B marketplace to drive quality leads and pipeline Managing multiple projects to ensure timely execution on all campaigns Building strong relationships with subject matter experts within the organization and external vendors to align on go-to-market approaches Analyzing performance of campaigns and make data-based decisions to optimize campaign effectiveness to drive expected KPIs Collaborating with global campaign managers, regional field marketing and account development teams to support lead generation objectives Demonstrating subject matter expertise and being able to educate internal teams on digital best practices in advertising and technology
WHAT IT TAKES: Bachelor's degree in marketing or related field is required 5+ years' experience in digital marketing programs, campaign development or related experience in enterprise software or B2B company Knowledgeable on Account-based Marketing best practices and experience developing ABM programs, specifically on 6Sense platform.
Experience with other digital advertising platforms including, Linked In Campaign Manager, Google Ads (DV360), and Google Analytics would be beneficial Experience with marketing automation (Eloqua/Pardot) and customer relationship management () tools to manage campaign execution and reporting. Strong skills using Google Analytics to review data analytics and generate reports with insights.
Agency experience or experience working with agencies or vendors A self-motivated, performance-driven, and professional demeanor. Open Text's commitment to diversity and inclusion surpasses legal requirements, evident in our Equal Employment Opportunity Statement of Policy which promotes a respectful and empowering environment for employees of all backgrounds, culture, national origin, race, color, gender, gender identification, interactionual orientation, family status, age, veteran status, disability, religion, or other basis protected by applicable laws.
If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please contact us at xyz X@. Our proactive approach fosters collaboration, innovation, and personal growth, enriching Open Text's vibrant workplace.
ever do business with as we step into our 78th year of serving unique communities across the state of Arkansas. The Marketing Coordinator will be responsible for managing corporate-wide marketing efforts. Duties include developing a social media strategy implementing posting schedules and administering the Bank's social media pages.
Work the the Bank's advertising agency in coordinating all advertising, campaign development, sponsorship and creative design efforts. Participate in the content management of the Bank's website. POSITION REQUIREMENTS Broad knowledge of such fields as accounting, marketing, business administration, finance, etc. Equivalent to a four year college degree, plus
12 to 18 months related experience and/or training, and 1 to 6 months related management experience, or equivalent combination of education and experience. HOURS Monday-Friday 8:00 a.
m. to 5:00 p. m. LOCATION Jonesboro, Fayetteville or Mountain Home We are an Equal Employment Opportunity employer as defined by the EEOC (Equal Employment Opportunity Commission).
If you’re ready to pursue your fullest potential, we want to get to know you! Many of our Corporate function teams can now live and work in any of the states in which Vail Resorts currently operates – enabling flexible remote work alongside a commitment to building and maintaining strong culture both in person and virtually.
If you’re ready to pursue your fullest potential, we want to get to know you. Find your purpose with us at . Candidates for year-round positions are reviewed on a rolling basis. Applications will be accepted up to 90 days after the posting date, or until the position is filled (whichever is first). Job Specifications Outlet: Remote Shift & Schedule Availability: Year
Round / Full Time The budgeted range starts at $89,100 - $121,305 + annual bonus. Actual pay will be adjusted based on experience. Summary of Job: Vail Resorts seeks an experienced and versatile Senior Manager Marketing Research to join our Guest Insights team.
The Senior Manager Marketing Research will be responsible for leading one of the primary functions of the Guest Insights Team, driving the strategic, guest-centric research vision of Vail Resorts. Cultivating strong partnerships with business stakeholders, representing the Voice of the Guest through custom research projects, and synthesizing insights across projects will be key to being successful in this role. Candidates must
be driven, have a deep passion for research, enjoy building relationships and partnerships and be excellent communicators.
Leadership is crucial to this role in both managing direct reports and managing peers; further, a desire to grow as a leader at Vail Resorts is essential. Essential Job Responsibilities: The candidate must possess experience in start to finish custom research execution – defining research objectives and methodology, managing projects, analyzing data, and communicating results to various stakeholders throughout the organization. The candidate must be comfortable with crafting learning plans, drafting project RFPs, designing questionnaires, developing research protocols, interpreting data sets, extrapolating strategic implications, creating story-driven deliverables, and facilitating immersive learning sessions for key internal partners.
The candidate must have experience managing executive-level stakeholders or clients. The candidate must be able to represent their point of view in project meetings and present research findings. The candidate must train and develop other team members to increase the overall impact of the team. Job Requirements: Bachelor’s degree in Marketing, Finance, Business, Statistics, or other quantitative field required Minimum of five years of experience conducting start to finish custom research, including a variety of research methodologies Experience managing a team of individual contributors Advance experience/expertise with tools like Qualtrics, SPSS, Tableau, Sawtooth, Microsoft Office Suite, etc.
Passion for, and ability to analyze data, able to translate findings into insights and meaningful strategies Agile and critical thinker who is constantly looking for ways to evolve the capabilities of the team The expected Total Compensation for this role is $89,100 - $121,305 + annual bonus. Individual compensation decisions are based on a variety of factors.
The perks include a free ski pass, and a set of benefits including. Medical, Dental, Vision insurance, and a 401(k) retirement plan Hourly employees are generally eligible for accrued Paid Time Off (PTO) and Sick Time. Salaried employees are generally eligible for Flexible Time Off (FTO) Paid Parental Leave for eligible mothers and fathers Healthcare & Dependent Care Flexible Spending Accounts Life, AD&D, and disability insurance Reach Your Peak at Vail Resorts. At Vail Resorts, our team is made whole by the brave, passionate individuals who ambitiously push boundaries and challenge the status quo.
Whether you’re looking for seasonal work or the career of a lifetime, join us today to reach your peak. Remote work is currently permitted from British Columbia and the 16 U. S. states in which we currently operate. This includes: California, Colorado, Indiana, Michigan, Minnesota, Missouri, New Hampshire, New York, Nevada, Ohio, Pennsylvania, Utah, Vermont, Washington State, Wisconsin, and Wyoming. Please note that the ability to work remotely, and the particulars related to such work, are subject to change at any time; and, accordingly, the Company reserves the right to change its policies and/or require in-person/in-office work at any time in its sole discretion.
Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, interaction, national origin, interactionual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law. Requisition ID 499477 Reference Date: 12/21/2023 Job Code Function: Marketing