Director Omnichannel Marketing - Remote Opportunity

Detailed Information

LISTED SITE
  • Location: Deerfield

  • Company: Lundbeck

brain diseases. We have a robust and innovative pipeline, bringing forward transformative therapies to address unmet needs in neurology and psychiatry. Join us on our journey of growth! Remote Opportunity - Open to candidates anywhere in the greater United States POSITION SUMMARY: The Director, Omnichannel Marketing will be responsible for working within all areas with omnichannel customer engagement to ensure strategy and execution is built on data-driven approaches by leveraging advanced analytics & digital analytics solutions to optimize customer experience for portfolio of Lundbeck brands.

This individual will be an integral partner to the commercial organization and the liaison for

omnichannel needs. Working closely with cross functional partners in the commercial organization, this individual will interpret AI/ML analytics into meaningful and actionable insights and provide guidance on digital operation for the commercial organization.

ESSENTIAL FUNCTIONS: Works directly with the marketing team, Commercial Innovation and Solutions, and Data and Analytics as strategic advisor by partnering on omnichannel strategies and tactics orchestration to drive brand growth. Effectively communicates the “omnichannel story” – educates on the optimal approaches and considerations and challenges the current thinking to drive digital transformation for the organization. Brings

strategic storytelling and strong collaboration to develop and define customer-centric communication strategy and drive customer engagement.

Brings “hand-on” partnership generating omnichannel insights and uncovering gaps/opportunities in the cross-functional team structured with both internal and external partners. Partners with cross functional teams and Business Units to actively influence tactical planning by providing direction on operational know-how across digital channels (Media, CRM, Websites, IVA, VAE, etc. ) Provides subject matter expertise to IT and Data team to shape omnichannel technology strategy. Engages with portfolio of Lundbeck brands on establishing omnichannel measurement frameworks, working with the team on Omnichannel KPI development, tracking and diagnostics.

Establishes clear governance and operating model for analytics enabled omnichannel engagement across the organization. Oversee the management of agency/vendor partners and manage the budget in support of Omnichannel projects (internal and alliance/co-promote) REQUIRED EDUCATION, EXPERIENCE, and SKILLS: Accredited Bachelor’s degree Strong expertise in digital media, multichannel/omnichannel marketing and customer analytics 8+ years of relevant experience in analytics, marketing, technology, or digital operations, with experience in consulting/consulting-type of activities with strong commercial experiences in marketing, sales, operations, IT & Data Experience in generating insights from digital customer engagement data across all media channels, including offline/online TV, website, paid medial, social media and e Mail Excellent analytical and strategic thinking, with ability to connect the dots to understand all the interdependency and big picture and translate strategy and analysis to a tactical, executable solutions Excellent oral and written communication skills, demonstrated through presentation and with the ability to simplify complex matters and communicate with all levels of an organization.

Excellent interpersonal skills –ability to collaborate effectively in a team and build strong relationships with stakeholders in a cross-functional matrixed environment and manage expectations Familiarity of web technology/platform and IT processes. Communicates and collaborates effectively with IT and/or highly-technical team Must be a strong critical thinker and problem solver, who is innovative, organized, detail-oriented, proactive, creative, and analytical Ability to develop strategies to shape the future and challenge status quo Ability to thrive in a fast-paced growth environment (sense of urgency, adaptable, champion of change) is required PREFERRED EDUCATION, EXPERIENCE, and SKILLS: Accredited Master’s Degree in Economics, Applied Mathematics, Statistics, Sociology, or other related fields with a strong emphasis in quantitative methods Knowledge of medical data (e.

g. retail/ non-retail, distribution, specialty shop, payer, promotional & marketing data, longitudinal patient-level data) both for traditional shop products as well as medical products Experience with Omnichannel marketing principles and strategies, as well as channel development, preferably on pharma accounts Experience in marketing enablement, marketing automation, and journey orchestration within the medical or life sciences industry Experience with medical launches and commercialization of medical products Expertise with Google Analytics, AB testing platforms, VEEVA SFMC and social media analytics/reporting (incl.

proficiency in A/B testing, multivariate testing) Understanding of Promomats (ability to track status/flow of jobs) and modular content capabilities Proficiency in MS Office (Excel/Access/Power Point) TRAVEL: Willingness/Ability to travel up to 20% domestically.

International travel may be required The range displayed is a national range, and if selected for this role, may vary based on various factors such as the candidate’s geographical location, qualifications, skills, competencies and proficiency for the role. Salary Pay Range: $200,000 - $240,000 and eligibility for a 25% bonus target based on company and individual performance, and eligibility to participate in the company’s long-term incentive plan. Benefits for this position include flexible paid time off (PTO), health benefits to include Medical, Dental and Vision, and company match 401k.

Additional benefits information can be found on our site. #LI-DNI Why Lundbeck Lundbeck offers a robust and comprehensive benefits package to help employees live well and protect their health, family, and everyday life. Information regarding our benefit offering can be found on the U. S. career site. Lundbeck is committed to working with and providing reasonable accommodations to disabled veterans and other individuals with disabilities during our employment application process.

If, because of a disability, you need a reasonable accommodation for any part of the application process, please visit the U. S. career site. Lundbeck is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, religion, interaction, interactionual orientation, gender identity, age, national origin, disability, protected veteran status, and any other characteristic protected by law, rule, or regulation. Lundbeck participates in E-Verify.

Marketing / PR in Alabaster, AL

POPULAR
Marketing Manager Sales
1
Marketing Manager Sales
Alabaster, AL
Oct 27, 2023

Work cross-functionally with leadership, sales, and divisions on development and execution of a go-to-market strategy. Obtain market and customer insight through a mix of formal and informal channels such as internal business reviews, qualitative and quantitative research and hands on customer interaction to inform marketing strategy and plans.

Alongside sales and marketing partners own execution of the annual marketing plan, sales force communication plan and calendar of events. Primary liaison between internal product divisions and stakeholders looking to reach this sales force Deploy successful marketing campaigns and own their implementation from ideation to execution. Lead marketing

projects and provide guidance to product divisions on product positioning, messaging, and development of sales tools. Collaborate in the development of new products, programs and services.

Compose, develop, evaluate, and conduct training on market segment to sales Collaborate, participate in, and coordinate promotional activities or trade shows. Review the competition and market trends to optimize and implement marketing initiatives. Share key insights with stakeholders. Identify needs for new products and services and makes recommendations to leadership. Build strategic relationships and partner with key industry players, customers and associations Prepare and monitor the marketing budget

on a quarterly and annual basis. Analyze budgets and financials to measure marketing programs performance and identify areas of opportunity.

Track & measure all initiatives, communicate results (sales results attainment, Medline brand equity, Medline brand penetration and market share). MINIMUM JOB REQUIREMENTS COVID-19 Vaccination Please be aware that Medline requires all employees starting in this position to be fully vaccinated against COVID-19. This position will require the successful candidate to provide proof that they are fully vaccinated by their start date. Medline is an equal opportunity employer, and will provide reasonable accommodations to those individuals who are unable to be vaccinated for COVID-19 consistent with federal, state, and local law.

Education Bachelor's degree in a business-related field. Work Experience At least 2 years of marketing or sales experience (ex. Understanding business priorities, developing marketing plans, defining communication message and developing content for both online and offline usage, track and measure results)Experience leading marketing campaigns that drive return on investment. Experience in creating and executing a full marketing plan for a business segment, including tracking and measuring outcomes.

Knowledge / Skills / Abilities Experience with project and program management (for example: planning, organizing, and managing resources to bring about the successful completion of specific project goals and objectives). Experience defining problems, collecting data, establishing facts, and drawing valid conclusions. Ability to backss the landscape, understanding customer needs/priorities and skills to use that insight to develop innovative and effective marketing programs that generate sales. Ability to build diverse, collaborative relationships. Proficiency with Excel, Power Point, Word.

Willing to travel up to 30% of the time for business purposes (within state and out of state). PREFERRED JOB REQUIREMENTS Education Master's degree. Experience Experience in healthcare, supply chain and marketing in another B2B industry preferred. At least 4 years of marketing or sales experience (ex. Understanding business priorities, developing marketing plans, defining communication message and developing content for both online and offline usage, track and measure results)

POPULAR
Sr. Analyst, Spoonflower Marketing
1
Sr. Analyst, Spoonflower Marketing
Alabaster, AL
Nov 07, 2023

to more than 1 million designs by independent artists from around the world. As a Senior Analyst , you will become an integral part of our centralized data analytics community, fosteringcollaboration, learning opportunities, and thought partnership among fellow analysts and data scientists.

You will be dedicated to the Spoonflower business and be working closely with stakeholders across Performance Marketing and Merchandising. You will identify key metrics and attributes that drive profitability and growth, positioning our stakeholders as a world-class data-driven team. This role is part of Shutterfly's Growth Analytics team. What You Will Do Here: Act as the data and analytics expert

and process owner within a cross-functional team. Address measurement and data integration inquiries by defining the analytics approach. Retrieving and manipulating necessary data and delivering actionable insights.

Design measurement frameworks and KPIs for website and business performance initiatives, including the creation and automation of reports using Lookr, Power BI, or similar tools. Create analytics and insights along the entire customer journey, combining performance across different marketing channels (e. g. which paid performance marketing programs drive the most email signups). Support Growth, Marketing, and Brand Marketing teams in the design and performance measurement

of webpages (e. g. custom landing pages). Provide email and SMS channel analytics reporting and insights.

Support new product launches by providing end-to-end insights into consumer behavior along the marketing funnel (e. g. which SEM keywords bring customers to our site, what pages do they visit, what CTAs do customers click on, where do customers drop off). Assumes the role of an internal consultant on various paid performance marketing programs' performance and ROI. Identify trends and impacts from competitive activities. Support the design of A/B testing programs to ensure accurate measurements of results. Cultivate and maintain relationships with stakeholders at all organizational levels to ensure successful data-driven initiatives.

Foster data literacy and create a positive learning environment around analytics, data science, and data visualization, actively mentoring junior analysts and providing guidance and thought leadership. Skills You Will Bring: Minimum of 5+ years of progressive experience in an analytical role. Experience with utilizing Adobe Analytics to track, measure, and analyze website and digital campaign performance metrics. Develop, maintain, and enhance dashboards and reports using Adobe Analytics to provide actionable insights to stakeholders.

Working knowledge of essential analytics principles, including lift study, digital/web/app analytics, cohort analysis, and attribution. Knowledge of adtech and digital tracking as plus. Proficiency in Excel; Strong SQL skills (aggregate functions, joins, etc. ); Experience working with enterprise data visualization tools such as Lookr, Power BI, and Tableau with the ability to handle complex datasets. Strong knowledge of A/B testing analysis and tools, test design best practices, and advanced understanding of concepts in probability and statistic Curiosity about factors driving business trends, coupled with an understanding of standard e Commerce and performance marketing metrics.

Self-starter mindset, taking ownership of your domain and establishing efficient processes for handling requests. Demonstrated capacity to learn on the fly. Effective communicator who sets clear expectations, anticipates questions, and proactively addresses concerns. Bachelor's degree in a quantitative field preferred. A Masters' degree is considered a plus. Supporting a diverse and inclusive workforce is important to Shutterfly not only because it directly reflects our value of Embracing our Differences, but also because it's the right thing to do for our business and for our people.

Learn more about our commitment to Diversity, Equity and Inclusion at Shutterfly DE&I. The compensation package for this role is based on multiple factors, such as job level, responsibilities, location, and candidate experience. The base pay ranges included below are specific to the locations listed, and may not be applicable to other locations. California: [$101,800 -144,850], Connecticut, New York, and Rhode Island: [$101,800-133,450], Colorado and Washington: [$101,800-122,550] and Nevada: [$96,600 -133,450]. PDN-9a8ece01-e6d8-4e6f-83eb-affd123e11e8

POPULAR
Senior Insurance Product Marketing Manager
1
Senior Insurance Product Marketing Manager
Alabaster, AL
Dec 10, 2023

that creates positive impact and a sustainable future for all. Make an Impact by Lead the development and execution of insurance product marketing strategies to generate revenue for Singtel’s Life Insurance business. Lead the end-to-end planning and development of data-driven, targeted marketing campaigns across digital, social, retail, telemarketing, event and ATL channels to drive lead generation and sales of protection, accident and health, and wealth accumulation insurance products.

Lead, motivate and grow a team to: effectively plan and execute product marketing campaigns to drive and achieve targets for lead submissions and policy sales; identify and co-create compelling product

positioning and messaging, provide direction for engaging campaign content and creatives, and oversee the creation of high-quality product marketing assets and collaterals; drive the planning of and alignment on product marketing campaign schedule and media calendar with cross-functional teams, including marketing communications, customer lifecycle management, product development, operations and compliance teams, of Singtel and insurance partner(s); understand customer segments and behavioural triggers to identify target audience for each campaign; actively monitor and analyse end-to-end campaign performance metrics to derive timely campaign insights and execute follow-ups and optimisations to

improve campaign performance; and identify areas for continuous improvement (e.

g. UX/UI of product pages, customer journeys, etc. ), execute them with cross-functional teams, and measure the impact of such improvement areas. Collaborate with insurance partner(s) and cross-functional teams to help Singtel’s Life Insurance business achieve business, commercial and marketing targets. Work with Singtel’s insurance partner(s) to co-create insurance products with market-differentiating propositions. Manage the overall Insurance marketing budget, including tracking spends against budget and forecasts. Co-lead Life Insurance business squads to drive campaign execution, lead generation and sales conversion with insurance partner(s), define requirements for Life Insurance product roadmap and sales distribution initiatives, end-to-end user experience and product branding.

Skills for Success: Degree in Marketing, Business, or its equivalent. A least 8 years of product marketing and/or digital campaign marketing experience in the insurance industry. At least 6 years of hands-on experience in managing and executing insurance product marketing campaigns. At least 4 years of relevant experience working with and managing marketing agencies. At least 3 years of relevant experience demonstrating leadership and/or managing a team.

At least 3 years of hands-on experience in digital marketing/analytics tools (e. g. Google Analytics, Tableau). In-depth knowledge of life insurance, accident and health insurance and wealth accumulation policies; government and industry-led healthcare, medical and wellness initiatives; bancassurance / telcassurance products and services; personal insurance distribution models and channels; and financial planning and advisory solutions. Proficient in communications, copywriting and content management with a focus on insurance products.

Proficient in Microsoft Excel, bonus if have some knowledge of data analytics / automation programming languages (e. g. SQL, VBA, Python). Familiar with insurance industry-specific product positioning, target segmentation, branding, acquisition and loyalty strategies, as well as compliance guidelines. Strong analytical skills, with flair and passion for working with and identifying insights from data, market research and data-led campaigns. Strong interpersonal and communication skills as a cross-functional team player. Ability to work independently and thrive in a dynamic, fast-paced, collaborative and cross-functional environment.

Bonus if familiar with customer lifecycle and marketing automation platforms (e. g. Oracle Responsys, Salesforce, etc). Rewards that Go Beyond Flexible work arrangements Full suite of health and wellness benefits Ongoing training and development programs Internal mobility opportunities Your Career Growth Starts Here. ! We are committed to a safe and healthy environment for our employees & customers and will require all prospective employees to be fully vaccinated.

POPULAR
Digital Marketing Manager-ABM
1
Digital Marketing Manager-ABM
Alabaster, AL
Dec 15, 2023

agile marketing team. You have a passion for digital marketing, data analytics and reporting insights. You will be responsible for developing multi-channel paid advertising campaigns in support of Global and Regional marketing campaigns to generate target audience interest, consumer engagement, and leads for the business.

You can manage multiple campaigns at once, while keeping all stakeholders up to date with performance metrics reports. You must be comfortable with change and thrive in a fast-moving environment. YOU ARE GREAT AT: Building digital strategies for marketing campaigns featuring integrated digital marketing approach, including organic and paid across a variety of digital

platforms Driving innovation to stand out in the B2B marketplace to drive quality leads and pipeline Managing multiple projects to ensure timely execution on all campaigns Building strong relationships with subject matter experts within the organization and external vendors to align on go-to-market approaches Analyzing performance of campaigns and make data-based decisions to optimize campaign effectiveness to drive expected KPIs Collaborating with global campaign managers, regional field marketing and account development teams to support lead generation objectives Demonstrating subject matter expertise and being able to educate internal teams on digital best practices in advertising and technology

WHAT IT TAKES: Bachelor's degree in marketing or related field is required 5+ years' experience in digital marketing programs, campaign development or related experience in enterprise software or B2B company Knowledgeable on Account-based Marketing best practices and experience developing ABM programs, specifically on 6Sense platform.

Experience with other digital advertising platforms including, Linked In Campaign Manager, Google Ads (DV360), and Google Analytics would be beneficial Experience with marketing automation (Eloqua/Pardot) and customer relationship management () tools to manage campaign execution and reporting. Strong skills using Google Analytics to review data analytics and generate reports with insights.

Agency experience or experience working with agencies or vendors A self-motivated, performance-driven, and professional demeanor. Open Text's commitment to diversity and inclusion surpasses legal requirements, evident in our Equal Employment Opportunity Statement of Policy which promotes a respectful and empowering environment for employees of all backgrounds, culture, national origin, race, color, gender, gender identification, interactionual orientation, family status, age, veteran status, disability, religion, or other basis protected by applicable laws.

If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please contact us at xyz X@. Our proactive approach fosters collaboration, innovation, and personal growth, enriching Open Text's vibrant workplace.

Marketing / PR In Alabama

1
Marketing Manager Sales
Alabaster
Oct 27, 2023

Work cross-functionally with leadership, sales, and divisions on development and execution of a go-to-market strategy. Obtain market and customer insight through a mix of formal and informal channels such as internal business reviews, qualitative and quantitative research and hands on customer interaction to inform marketing strategy and plans.

Alongside sales and marketing partners own execution of the annual marketing plan, sales force communication plan and calendar of events. Primary liaison between internal product divisions and stakeholders looking to reach this sales force Deploy successful marketing campaigns and own their implementation from ideation to execution. Lead marketing

projects and provide guidance to product divisions on product positioning, messaging, and development of sales tools. Collaborate in the development of new products, programs and services.

Compose, develop, evaluate, and conduct training on market segment to sales Collaborate, participate in, and coordinate promotional activities or trade shows. Review the competition and market trends to optimize and implement marketing initiatives. Share key insights with stakeholders. Identify needs for new products and services and makes recommendations to leadership. Build strategic relationships and partner with key industry players, customers and associations Prepare and monitor the marketing budget

on a quarterly and annual basis. Analyze budgets and financials to measure marketing programs performance and identify areas of opportunity.

Track & measure all initiatives, communicate results (sales results attainment, Medline brand equity, Medline brand penetration and market share). MINIMUM JOB REQUIREMENTS COVID-19 Vaccination Please be aware that Medline requires all employees starting in this position to be fully vaccinated against COVID-19. This position will require the successful candidate to provide proof that they are fully vaccinated by their start date. Medline is an equal opportunity employer, and will provide reasonable accommodations to those individuals who are unable to be vaccinated for COVID-19 consistent with federal, state, and local law.

Education Bachelor's degree in a business-related field. Work Experience At least 2 years of marketing or sales experience (ex. Understanding business priorities, developing marketing plans, defining communication message and developing content for both online and offline usage, track and measure results)Experience leading marketing campaigns that drive return on investment. Experience in creating and executing a full marketing plan for a business segment, including tracking and measuring outcomes.

Knowledge / Skills / Abilities Experience with project and program management (for example: planning, organizing, and managing resources to bring about the successful completion of specific project goals and objectives). Experience defining problems, collecting data, establishing facts, and drawing valid conclusions. Ability to backss the landscape, understanding customer needs/priorities and skills to use that insight to develop innovative and effective marketing programs that generate sales. Ability to build diverse, collaborative relationships. Proficiency with Excel, Power Point, Word.

Willing to travel up to 30% of the time for business purposes (within state and out of state). PREFERRED JOB REQUIREMENTS Education Master's degree. Experience Experience in healthcare, supply chain and marketing in another B2B industry preferred. At least 4 years of marketing or sales experience (ex. Understanding business priorities, developing marketing plans, defining communication message and developing content for both online and offline usage, track and measure results)

1
Sr. Analyst, Spoonflower Marketing
Alabaster
Nov 07, 2023

to more than 1 million designs by independent artists from around the world. As a Senior Analyst , you will become an integral part of our centralized data analytics community, fosteringcollaboration, learning opportunities, and thought partnership among fellow analysts and data scientists.

You will be dedicated to the Spoonflower business and be working closely with stakeholders across Performance Marketing and Merchandising. You will identify key metrics and attributes that drive profitability and growth, positioning our stakeholders as a world-class data-driven team. This role is part of Shutterfly's Growth Analytics team. What You Will Do Here: Act as the data and analytics expert

and process owner within a cross-functional team. Address measurement and data integration inquiries by defining the analytics approach. Retrieving and manipulating necessary data and delivering actionable insights.

Design measurement frameworks and KPIs for website and business performance initiatives, including the creation and automation of reports using Lookr, Power BI, or similar tools. Create analytics and insights along the entire customer journey, combining performance across different marketing channels (e. g. which paid performance marketing programs drive the most email signups). Support Growth, Marketing, and Brand Marketing teams in the design and performance measurement

of webpages (e. g. custom landing pages). Provide email and SMS channel analytics reporting and insights.

Support new product launches by providing end-to-end insights into consumer behavior along the marketing funnel (e. g. which SEM keywords bring customers to our site, what pages do they visit, what CTAs do customers click on, where do customers drop off). Assumes the role of an internal consultant on various paid performance marketing programs' performance and ROI. Identify trends and impacts from competitive activities. Support the design of A/B testing programs to ensure accurate measurements of results. Cultivate and maintain relationships with stakeholders at all organizational levels to ensure successful data-driven initiatives.

Foster data literacy and create a positive learning environment around analytics, data science, and data visualization, actively mentoring junior analysts and providing guidance and thought leadership. Skills You Will Bring: Minimum of 5+ years of progressive experience in an analytical role. Experience with utilizing Adobe Analytics to track, measure, and analyze website and digital campaign performance metrics. Develop, maintain, and enhance dashboards and reports using Adobe Analytics to provide actionable insights to stakeholders.

Working knowledge of essential analytics principles, including lift study, digital/web/app analytics, cohort analysis, and attribution. Knowledge of adtech and digital tracking as plus. Proficiency in Excel; Strong SQL skills (aggregate functions, joins, etc. ); Experience working with enterprise data visualization tools such as Lookr, Power BI, and Tableau with the ability to handle complex datasets. Strong knowledge of A/B testing analysis and tools, test design best practices, and advanced understanding of concepts in probability and statistic Curiosity about factors driving business trends, coupled with an understanding of standard e Commerce and performance marketing metrics.

Self-starter mindset, taking ownership of your domain and establishing efficient processes for handling requests. Demonstrated capacity to learn on the fly. Effective communicator who sets clear expectations, anticipates questions, and proactively addresses concerns. Bachelor's degree in a quantitative field preferred. A Masters' degree is considered a plus. Supporting a diverse and inclusive workforce is important to Shutterfly not only because it directly reflects our value of Embracing our Differences, but also because it's the right thing to do for our business and for our people.

Learn more about our commitment to Diversity, Equity and Inclusion at Shutterfly DE&I. The compensation package for this role is based on multiple factors, such as job level, responsibilities, location, and candidate experience. The base pay ranges included below are specific to the locations listed, and may not be applicable to other locations. California: [$101,800 -144,850], Connecticut, New York, and Rhode Island: [$101,800-133,450], Colorado and Washington: [$101,800-122,550] and Nevada: [$96,600 -133,450]. PDN-9a8ece01-e6d8-4e6f-83eb-affd123e11e8

1
Senior Insurance Product Marketing Manager
Alabaster
Dec 10, 2023

that creates positive impact and a sustainable future for all. Make an Impact by Lead the development and execution of insurance product marketing strategies to generate revenue for Singtel’s Life Insurance business. Lead the end-to-end planning and development of data-driven, targeted marketing campaigns across digital, social, retail, telemarketing, event and ATL channels to drive lead generation and sales of protection, accident and health, and wealth accumulation insurance products.

Lead, motivate and grow a team to: effectively plan and execute product marketing campaigns to drive and achieve targets for lead submissions and policy sales; identify and co-create compelling product

positioning and messaging, provide direction for engaging campaign content and creatives, and oversee the creation of high-quality product marketing assets and collaterals; drive the planning of and alignment on product marketing campaign schedule and media calendar with cross-functional teams, including marketing communications, customer lifecycle management, product development, operations and compliance teams, of Singtel and insurance partner(s); understand customer segments and behavioural triggers to identify target audience for each campaign; actively monitor and analyse end-to-end campaign performance metrics to derive timely campaign insights and execute follow-ups and optimisations to

improve campaign performance; and identify areas for continuous improvement (e.

g. UX/UI of product pages, customer journeys, etc. ), execute them with cross-functional teams, and measure the impact of such improvement areas. Collaborate with insurance partner(s) and cross-functional teams to help Singtel’s Life Insurance business achieve business, commercial and marketing targets. Work with Singtel’s insurance partner(s) to co-create insurance products with market-differentiating propositions. Manage the overall Insurance marketing budget, including tracking spends against budget and forecasts. Co-lead Life Insurance business squads to drive campaign execution, lead generation and sales conversion with insurance partner(s), define requirements for Life Insurance product roadmap and sales distribution initiatives, end-to-end user experience and product branding.

Skills for Success: Degree in Marketing, Business, or its equivalent. A least 8 years of product marketing and/or digital campaign marketing experience in the insurance industry. At least 6 years of hands-on experience in managing and executing insurance product marketing campaigns. At least 4 years of relevant experience working with and managing marketing agencies. At least 3 years of relevant experience demonstrating leadership and/or managing a team.

At least 3 years of hands-on experience in digital marketing/analytics tools (e. g. Google Analytics, Tableau). In-depth knowledge of life insurance, accident and health insurance and wealth accumulation policies; government and industry-led healthcare, medical and wellness initiatives; bancassurance / telcassurance products and services; personal insurance distribution models and channels; and financial planning and advisory solutions. Proficient in communications, copywriting and content management with a focus on insurance products.

Proficient in Microsoft Excel, bonus if have some knowledge of data analytics / automation programming languages (e. g. SQL, VBA, Python). Familiar with insurance industry-specific product positioning, target segmentation, branding, acquisition and loyalty strategies, as well as compliance guidelines. Strong analytical skills, with flair and passion for working with and identifying insights from data, market research and data-led campaigns. Strong interpersonal and communication skills as a cross-functional team player. Ability to work independently and thrive in a dynamic, fast-paced, collaborative and cross-functional environment.

Bonus if familiar with customer lifecycle and marketing automation platforms (e. g. Oracle Responsys, Salesforce, etc). Rewards that Go Beyond Flexible work arrangements Full suite of health and wellness benefits Ongoing training and development programs Internal mobility opportunities Your Career Growth Starts Here. ! We are committed to a safe and healthy environment for our employees & customers and will require all prospective employees to be fully vaccinated.

1
Digital Marketing Manager-ABM
Alabaster
Dec 15, 2023

agile marketing team. You have a passion for digital marketing, data analytics and reporting insights. You will be responsible for developing multi-channel paid advertising campaigns in support of Global and Regional marketing campaigns to generate target audience interest, consumer engagement, and leads for the business.

You can manage multiple campaigns at once, while keeping all stakeholders up to date with performance metrics reports. You must be comfortable with change and thrive in a fast-moving environment. YOU ARE GREAT AT: Building digital strategies for marketing campaigns featuring integrated digital marketing approach, including organic and paid across a variety of digital

platforms Driving innovation to stand out in the B2B marketplace to drive quality leads and pipeline Managing multiple projects to ensure timely execution on all campaigns Building strong relationships with subject matter experts within the organization and external vendors to align on go-to-market approaches Analyzing performance of campaigns and make data-based decisions to optimize campaign effectiveness to drive expected KPIs Collaborating with global campaign managers, regional field marketing and account development teams to support lead generation objectives Demonstrating subject matter expertise and being able to educate internal teams on digital best practices in advertising and technology

WHAT IT TAKES: Bachelor's degree in marketing or related field is required 5+ years' experience in digital marketing programs, campaign development or related experience in enterprise software or B2B company Knowledgeable on Account-based Marketing best practices and experience developing ABM programs, specifically on 6Sense platform.

Experience with other digital advertising platforms including, Linked In Campaign Manager, Google Ads (DV360), and Google Analytics would be beneficial Experience with marketing automation (Eloqua/Pardot) and customer relationship management () tools to manage campaign execution and reporting. Strong skills using Google Analytics to review data analytics and generate reports with insights.

Agency experience or experience working with agencies or vendors A self-motivated, performance-driven, and professional demeanor. Open Text's commitment to diversity and inclusion surpasses legal requirements, evident in our Equal Employment Opportunity Statement of Policy which promotes a respectful and empowering environment for employees of all backgrounds, culture, national origin, race, color, gender, gender identification, interactionual orientation, family status, age, veteran status, disability, religion, or other basis protected by applicable laws.

If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please contact us at xyz X@. Our proactive approach fosters collaboration, innovation, and personal growth, enriching Open Text's vibrant workplace.

1
Marketing Coordinator
Alabaster
Dec 26, 2023

ever do business with as we step into our 78th year of serving unique communities across the state of Arkansas. The Marketing Coordinator will be responsible for managing corporate-wide marketing efforts. Duties include developing a social media strategy implementing posting schedules and administering the Bank's social media pages.

Work the the Bank's advertising agency in coordinating all advertising, campaign development, sponsorship and creative design efforts. Participate in the content management of the Bank's website. POSITION REQUIREMENTS Broad knowledge of such fields as accounting, marketing, business administration, finance, etc. Equivalent to a four year college degree, plus

12 to 18 months related experience and/or training, and 1 to 6 months related management experience, or equivalent combination of education and experience. HOURS Monday-Friday 8:00 a.

m. to 5:00 p. m. LOCATION Jonesboro, Fayetteville or Mountain Home We are an Equal Employment Opportunity employer as defined by the EEOC (Equal Employment Opportunity Commission).

1
Senior Manager of Marketing Research
Alabaster
Dec 23, 2023

If you’re ready to pursue your fullest potential, we want to get to know you! Many of our Corporate function teams can now live and work in any of the states in which Vail Resorts currently operates – enabling flexible remote work alongside a commitment to building and maintaining strong culture both in person and virtually.

If you’re ready to pursue your fullest potential, we want to get to know you. Find your purpose with us at . Candidates for year-round positions are reviewed on a rolling basis. Applications will be accepted up to 90 days after the posting date, or until the position is filled (whichever is first). Job Specifications Outlet: Remote Shift & Schedule Availability: Year

Round / Full Time The budgeted range starts at $89,100 - $121,305 + annual bonus. Actual pay will be adjusted based on experience. Summary of Job: Vail Resorts seeks an experienced and versatile Senior Manager Marketing Research to join our Guest Insights team.

The Senior Manager Marketing Research will be responsible for leading one of the primary functions of the Guest Insights Team, driving the strategic, guest-centric research vision of Vail Resorts. Cultivating strong partnerships with business stakeholders, representing the Voice of the Guest through custom research projects, and synthesizing insights across projects will be key to being successful in this role. Candidates must

be driven, have a deep passion for research, enjoy building relationships and partnerships and be excellent communicators.

Leadership is crucial to this role in both managing direct reports and managing peers; further, a desire to grow as a leader at Vail Resorts is essential. Essential Job Responsibilities: The candidate must possess experience in start to finish custom research execution – defining research objectives and methodology, managing projects, analyzing data, and communicating results to various stakeholders throughout the organization. The candidate must be comfortable with crafting learning plans, drafting project RFPs, designing questionnaires, developing research protocols, interpreting data sets, extrapolating strategic implications, creating story-driven deliverables, and facilitating immersive learning sessions for key internal partners.

The candidate must have experience managing executive-level stakeholders or clients. The candidate must be able to represent their point of view in project meetings and present research findings. The candidate must train and develop other team members to increase the overall impact of the team. Job Requirements: Bachelor’s degree in Marketing, Finance, Business, Statistics, or other quantitative field required Minimum of five years of experience conducting start to finish custom research, including a variety of research methodologies Experience managing a team of individual contributors Advance experience/expertise with tools like Qualtrics, SPSS, Tableau, Sawtooth, Microsoft Office Suite, etc.

Passion for, and ability to analyze data, able to translate findings into insights and meaningful strategies Agile and critical thinker who is constantly looking for ways to evolve the capabilities of the team The expected Total Compensation for this role is $89,100 - $121,305 + annual bonus. Individual compensation decisions are based on a variety of factors.

The perks include a free ski pass, and a set of benefits including. Medical, Dental, Vision insurance, and a 401(k) retirement plan Hourly employees are generally eligible for accrued Paid Time Off (PTO) and Sick Time. Salaried employees are generally eligible for Flexible Time Off (FTO) Paid Parental Leave for eligible mothers and fathers Healthcare & Dependent Care Flexible Spending Accounts Life, AD&D, and disability insurance Reach Your Peak at Vail Resorts. At Vail Resorts, our team is made whole by the brave, passionate individuals who ambitiously push boundaries and challenge the status quo.

Whether you’re looking for seasonal work or the career of a lifetime, join us today to reach your peak. Remote work is currently permitted from British Columbia and the 16 U. S. states in which we currently operate. This includes: California, Colorado, Indiana, Michigan, Minnesota, Missouri, New Hampshire, New York, Nevada, Ohio, Pennsylvania, Utah, Vermont, Washington State, Wisconsin, and Wyoming. Please note that the ability to work remotely, and the particulars related to such work, are subject to change at any time; and, accordingly, the Company reserves the right to change its policies and/or require in-person/in-office work at any time in its sole discretion.

Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, interaction, national origin, interactionual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law. Requisition ID 499477 Reference Date: 12/21/2023 Job Code Function: Marketing