Head of Marketing - Digital Health Start-Up

Detailed Information

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  • Location: Denver, CO

  • Company: Posterity Health MSO

Reproductive Urologists who specialize in male fertility.

Today 1 in 6 couples has trouble conceiving and in more than 50% of the cases a male factor is involved. Male fertility issues frequently go undiagnosed and untreated. Posterity Health offers male fertility expertise through a combination of virtual visits, at home diagnostics, and in-person consults.

We partner with Fertility Centers, OB/GYNS, and employers and use consumer marketing to reach couples trying to become parents. Gain start-up experience and make an impact on a fast-moving health tech team! We’re looking for an experienced Head of Marketing to join the leadership team and take Posterity Health to the next

level. This is a fast-paced, interactive, marketing leadership role. Every day brings new challenges and opportunities to grow! We're seeking a polished individual who has experience thriving in a mission driven organization and is passionate about healthcare marketing.

Some of the primary responsibilities: Create and execute the annual marketing plan with executive leadership Define marketing strategies for fertility centers, OBGYNs, and employers Support website and social media content development Own all B2B and B2C marketing collateral Implement a process for patient testimonials, reviews, and case studies Drive partner marketing campaigns Lead GTM plans for new products and services

Provide sales team project support Coordinate events Execute regional office branding Support paid advertising efforts Other marketing tasks as needed What you'll bring with you Bachelor’s degree in marketing, communications or similar Master’s Degree or MBA (preferred) 8-12 years of marketing experience Healthcare, Health Tech, or Employer Benefit industry experience (Required) Passionate about male fertility and/or the fertility industry Ability to interact effectively with clients, partners, and patients Experience coordinating tradeshows and events A can-do attitude and a willingness to get things done A working knowledge and/or willingness to learn Google Analytics, Wordpress, Call Rail, Leadsquared (CRM) and Athena EMR

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