Global Head of Marketing, Cardio-Renal

Detailed Information

LISTED SITE
  • Location: Boston, MA

  • Company: Astrazeneca

science to address the unmet needs of patients around the world. We commit to those areas where we think we can really change the course of medicine and bring big new ideas to life. Our mission is ambitious and it takes the skills of a collaborative team to really deliver on what science can do.

What is the opportunity? Our product is in Phase III development for blood pressure lowering in treatment-resistant hypertension. The opportunity is expanded across cardio-renal diseases by the potential for a fixed dosed combination with a best-in-class medicine for treatment of diabetes, heart failure and CKD, aiming to provide both blood pressure reduction and organ protection in a single treatment

option. The role will be expected to have a high level of collaboration with global functions (e. g. Business Insight / Analytics, Medical Affairs, R&D, Pricing & Market Access) regional leadership and local Marketing Company teams.

Accountabilities: In this role, you will be accountable to evolve the global strategic plan, implement the global operational plan and support key launch markets. The successful candidate must be a strong matrix leader, good communicator and well-rounded global commercial leader, with a specific appetite for shaping and implementing brand strategy. Clear strategic thinking with the ability to lead and demonstrate passion for the brand is required. Essential

Skills/Experience: Bachelor's degree in Business, Medical or Life sciences degree10+ years medical commercial experience Expertise in cardiovascular, renal and / or metabolic disease areas Broad commercial experience including pre-launch and launch Proven experience and knowledge of a broad base of external customers including patients, prescribers, payers and providerinteractionperience leveraging clinical data to shape brand strategies and lifecycle planning Experience with revenue forecasting, budget/expense management, business case development and management/ communication of brand performance.

Evidence of developing compelling business caseinteractionperience working with medical, clinical professionals, scientific societies and patient advocacy groups Sufficient understanding of technical risks and the implications for the commercial aspects to future brands Desirable Skills/Experience: An advanced degree (MBA, MSc or Ph D) is preferred Why Astra Zeneca?

We are on a journey to bring life-saving medicines to patients. Our role in contributing to decreasing mortality rates globally is clear. Shaping the future by spotting a scientifically-led commercial opportunity and acting now to operationalise and scale it. Driven by the solutions we bring to the healthcare ecosystem, it powers us to make an impact at every step of the patient journey.

To improve their experience and outcome. In Commercial Leadership we have to be accountable. A specialised team of trusted Biomedicals experts. We're always nurturing and protecting our teams to remove any barriers to innovation and experimentation. Feel appreciated and be rewarded for your work. Be part of a leading team in a highly competitive environment. A place for those who thrive on the energy and pace, we are rewarded and celebrated for our work. Embrace the unrivalled opportunities to progress and succeed in Biomedicals Business Unit.

Ready to make a difference? Apply today! Date Posted 11-Dec-2023 Closing Date Astra Zeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics (e. g. race, color, religion, interaction, interactionual orientation, gender identity, national origin, disability or protected veteran status).

We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorisation and employment eligibility verification requirements. Astra Zeneca requires all US employees to be fully vaccinated for COVID-19 but will consider requests for reasonable accommodations as required by applicable law.

Marketing / PR in Boston, MA

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Development prior to launch. - Development of Strategy and Brand Campaign, Messaging, Materials and Tactics to support the Promotion of VYVGART as it Launches into the assigned indication. - Execution of tactics supporting congress presence & execution, peer-to-peer education, ad board planning and execution, development of speaker bureau content and training materials, execution of speaker bureau training after launch, and support of thought leader engagements.

This role will report to VP, US Marketing and will partner closely with key internal and external cross-functional partners to plan and implement personal, non-personal tactics to support the assigned indications. In close collaboration

with the rest of the Marketing team, this role will support the VYVGART brand and portfolio strategies with pull-through to Commercial Field Force preparations and National and Regional Congress presence and execution.

The Associate Director will also deliver on key brand expectations such as Brand Planning, Tactical Planning, Launch Readiness, and Quarterly Business Reviews. This is an exciting time to join an enthusiastic, innovative, growing team to continue delivering a successful commercial product with a follow-on indication launch. We seek a marketer who thrives in a nimble, fast-paced environment, is willing to embrace the challenge, passionate about science, and deeply motivated

by delivering value to people living with rare diseases.

Roles and Responsibilities: Support the development and execution of the disease state strategy, messaging, and tactics to ensure optimized Market Development prior and after launch Support the development and execution of the Branded efgartigimod strategy, messaging and tactics for an indication launch in the US Gain Market Insights to refine launch strategies to support the efgartigimod indications. This includes planning and execution of commercial ad boards, aligning with cross-functional partners on strategic intent of ad boards, identifying appropriate advisors, developing stimuli and workshop design, and sharing of insights with broader organization to inform decision-making across multiple functions.

Lead the development, execution and US implementation of core peer-to-peer strategy and initiatives and materials for HCPs. This includes the establishment of our disease state and branded speaker's bureau, the initial identification and training of speakers, and other non-personal/digital channels for achieving P2P influence xyz X@ Ongoing development and updating of the efgartigimod indication specific strategy. Ensure customer and competitor insights drive updates to strategy.

Align with Sales leadership on ensuring readiness of materials (print and digital) to support the Commercial Field Organization and work cross-functionally to prepare the Field Organization for Launch, including directives, POA, training, etc. Manage multiple agency partners, including management of associated budgets, forecasts / accruals. Manage project timelines, including development of work plans and routing of all promotional materials through the appropriate review channels. Support the VYVGART brand strategies with pull-through to national congress channel and regional congress execution.

Manage Congress participation, including cross-functional congress planning, booth design, and execution of commercial tactics, sponsorships, and eventsCollaborate and co-create with multiple functional groups within the organization, including but not limited to Marketing, Marketing Operations, Field Sales, Medical Affairs, Market Access, Compliance, Legal and RegulatoryPartner with non-personal promotional (NPP) lead to align strategy and tactics, as well as to optimize data analytics and inform business decisionsWork closely with Legal, Regulatory and Medical Affairs to effectively navigate Promotional Material Review process, prioritize and ensure timely and compliant development of HCP-directed tactics Execute multiple, simultaneous projects and manage resources to ensure deliverables are on time, on budget, and address business objectives Education, Experience and Qualifications: The US commercial organization is Boston-based.

This person must be in the office as needed to support key planning and coordination meetings and at least 4 days per month. This person is also required to travel for customer visits or internal meetings as needed. BS/BA degree (science or business degree preferred); MBA is a plus 5 years of experience in marketing and/or relevant commercial experience in the medical/biotech industry Experience effectively managing external agency partners, and collaborating with cross-functional teams and internal/external stakeholders to effectively implement strategies and programs Understanding of the legal and regulatory environment in medical promotions Strong project management, communication, and organization skills Agility, proven ability to influence without authority and cross-functional collaboration Ability to work under pressure in a fast-paced environment and prioritize work to achieve positive results Experience in rare disease preferred US launch readiness experience preferred Travel 35%At argenx we strive to create a welcoming and inclusive environment.

Here all applicants will receive equal consideration for employment without discrimination on the basis of race, color, religion, interaction, interactionual orientation, gender identity, national origin, protected veteran status, disability, or any other applicable legally protected characteristics. argenx is proud to be an equal opportunity employer. If you require reasonable accommodation in completing your application, interviewing, or otherwise participating in the candidate selection process please contact us at xyz X@.

Only inquiries related to an accommodation request will receive a response. PDN-9ae3a782-8b26-4402-ae6b-ec0ffb3e2b39

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Start the survey to fill out the qualification form. If you qualify, our team will reach out to you to schedule the interview with our client. For more details: jobs-search. org/finance_boston-c434671/job_i1969457231

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Start the survey to fill out the qualification form. If you qualify, our team will reach out to you to schedule the interview with our client. For more details: jobs-search. org/finance_boston-c434671/job_i1969457930

Marketing / PR In Massachusetts

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help to create and execute strategies to increase brand awareness and boost sales. Job Responsibilities: Develop and manage marketing campaigns to promote International Concrete product. Analyze marketing efforts to determine ROI and refine accordingly. Build relationships with media and influencers to increase visibility.

Generate creative content to engage users Conduct market research to identify new opportunities to grow the business. Desired Qualifications: Bachelor’s degree in Marketing or similar. Excellent written and verbal communication skills. Good knowledge of marketing techniques and technologies. Strong attention to detail. Ability to work well in a team setting. Nice-to-haves:

Experience with SEO/SEM. Proficiency in graphic design software. Familiarity with social media platforms. Knowledge of web analytics platforms and tools. Ability to analyze data and draw insights.

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#zr #IND3For more details: jobs-search. org/dishwasher_andover-c434646/job_i1961939036

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