Head of digital marketing & e commerce: remote, hybrid or corporate

Detailed Information

LISTED SITE
  • Location: Boston, MA

working professional to shape our brand. Jo’s Mission “As a Registered Nurse, my mission is to empower and enrich lives through beauty - the lives of professionals with rewarding and profitable careers and the lives of individuals through the development of high performance, long-lasting and low maintenance products that provide both cosmetic and therapeutic benefits.

With every formula, we aim to combine the best ingredients from science and nature at the highest concentration to achieve maximum efficacy, as well as nourish, rejuvenate, and Extend Your Beauty. ” Company Vision, Mission, Purpose Our Vision To be the revolutionary cosmetic brand: globally recognized and exclusively offered

by the world’s leading beauty professionals. Our Mission Enriching and empowering lives by delivering on our promise to provide revolutionary beauty products, unparalleled client support, and comprehensive education.

Our Purpose Empowering people and enriching lives. Our Brand is B2B and B2C. We market, promote and sell to both business and consumer audiences. Our products are sold both domestically and internationally. Under the B2B model, and through our e Commerce website, we sell live online education & certification courses, professional-grade lash extensions application supplies, and consumer-grade lash compatible aftercare products & cosmetics at wholesale pricing to credentialed/licensed

professionals: cosmetologists, estheticians, makeup artists, nurses, etc.

Under the B2C model, and through our e Commerce website, we sell consumer-grade lash extension compatible retail products directly to consumers at MSRP. Our Customer Our Brand is B2B and B2C. We market, promote and sell to both business and consumer audiences. Our products are sold both domestically and internationally. Under the B2B model, and through our e Commerce website, we sell live online education & certification courses, professional-grade lash extensions application supplies, and consumer-grade lash compatible aftercare products & cosmetics at wholesale pricing to credentialed/licensed professionals: cosmetologists, estheticians, makeup artists, nurses, etc.

Under the B2C model, and through our e Commerce website, we sell consumer-grade lash extension compatible retail products directly to consumers at MSRP. Job Overview Reporting directly to the CEO and Co-Founder, the Head of Digital Marketing & e Commerce will stand as the senior digital marketer & strategist at Xtreme Lashes by Jo Mousselli. You will be responsible for all digital marketing initiatives: lead generation, customer acquisition, customer retention, e Commerce, social, and digital marketing strategies – organic and paid across Domestic and International channels.

The Head of Digital Marketing & e Commerce will be responsible for managing the digital presence of the Xtreme Lashes by Jo Mousselli brand. That includes the marketing and promotion of our Professional and Consumer grade portfolios that include Professional Eyelash Extension Application Products and Supplies, Professional Education & Training, and Eyelash Extension Compatible After-Care Products and Cosmetics to drive sales across our omnichannel marketing and distribution platforms. The ideal candidate will monitor conversions and product P&L.

The ideal candidate for this role will direct designers, developers, programmers – both internal and external to design and deliver digital marketing and advertising campaigns that drive traffic to our e Commerce website. The ideal candidate will also optimize our e Commerce website to conversion through a well-maintained UI/UX design. The ideal candidate will measure performance across our digital marketing channels and optimize strategy, content, SEO and paid media to increase sales and ensure positive ROAS. This individual should possess strong leadership, technical skills, collaboration, and creative traits and attributes, as well as strong organization and project management skills.

This individual will be in charge of leading the development and curation of digital marketing and creative content for marketing and advertising campaigns to beauty professionals and to consumers through email marketing, SMS marketing, social media, Google, Bing, Amazon, other third-party online distribution channels and e-commerce websites. Job Description Summary: Strategy Develop digital marketing strategies that lead to accelerated growth across professional, consumer, and franchise marketing initiatives Develop a digital roadmap and center of excellence to achieve sustainable business models, globally Approach digital marketing and e Commerce strategy with a sales-minded approach to deliver on monthly and quarterly sales targets Expert and passionate about creating KPIs to measure digital initiatives, as well as establishing metrics and running analytics to ensure data-driven decisions are made to increase profits Proficient at using modern social, digital, SEO and SEM, and Martech tools Integrate marketing and sales efforts to shorten the sales cycle and increase revenue per customer Build, measure, analyze and continuously improve a fully automated lead generation program to increase sales Digital Marketing Proven experience in managing a digital marketing team in a global e-commerce B2B and B2C company Proven experience with online advertising, marketing automation, social media management, communications, demand generation, driving conversions and using analytics tools to manage paid advertising and return on ad spend Lead the overall SEO, paid advertising, marketing automation via email and text, affiliate marketing efforts to elevate the volume of quality leads and conversion Manage paid advertisements via Google, Bing, Facebook, Instagram, Tik Tok, Pinterest, You Tube, Amazon, and other third party online platforms E-Commerce site Oversee content management, campaign development, creative briefs, marketing briefs Manage email marketing automation (Pardot) and text automation platforms and campaigns to gain leads, nurture leads and drive conversions.

Manage email and text automation platforms and campaigns to retain and grow customers Develop a strategy for influencers and brand ambassadors that results in authentic and impactful partnerships across social platforms Select the right martech/adtech tools and partners to optimize productivity and deliver the best ROI Oversee media expenditure to drive bottom-line results and create KPIs to measure performance E-Commerce Closely manage the overall e-commerce website P&L Enhance our UI/UX B2B, B2C, and B2B2C ecommerce platform and shopping experience to drive customer acquisition and retention Enhance our mobile shopping experience to generate leads and drive conversion Identify and expand opportunities to scale our 3rd party e-commerce business (Amazon, Walmart Plus, , etc.

) Oversee the design, development, deployment and maintenance of a modern e-commerce website that is UI/UX, SEO and Social Optimized that drives leads and converts them to clients, is fast, aesthetically pleasing, mobile-first and integrates with our Salesforce CRM, and ERP Brand Management Collaborate with Brand Management to develop and optimize content across all digital platforms, including but not limited to, our website, social media, and third party online marketing and distribution channels and websites Collaborate with Brand Management to build an online community to drive brand positioning, messaging and drive conversions from and on social media platforms (Facebook, Instagram, Snap Chat, You Tube, Pinterest, Linked In, Tik Tok, You Tube, etc.

) Experience/Skills/Qualifications: Bachelors Degree in Marketing, Digital Marketing, Brand Management, Advertising, Communications, Journalism, Business or related field; MBA a plus Experience within B2B and B2C marketing preferred Proven experience in Google Analytics Proven experience in leading and executing high performance digital marketing strategy and managing the return on ad spend (P&L) Proven experience in working with marketing automation tools (preferably Pardot), CRM tools (preferably Salesforce) and overseeing the analytics Experience in Search Engine Optimization tools such as SEM Rush, Ahrefs, MOZ, Google Search Console, etc.

Extensive Martech experience Experienced in data analysis to pull the insights needed to analyze, grow and lead digital strategy Strong communication skills required; must be able to articulate a clear vision throughout all levels of an organization Experience with consumer-packaged-goods a plus Experience with Shopify Plus Ability to work in a fast-paced environment Meticulous attention to detail, an eye for beauty, highly organized, excellent time-management skills, and able to multi-task Strong leadership, technical skills, collaboration, and creative traits and attributes, as well as strong organization and project management skills A proactive, go-getter, and a problem solver Proficient in Microsoft Office programs (Word, Excel, Power Point) This position requires flexibility, some weekend work may be required Compensation/Benefits: Competitive compensation based upon experience Profit-sharing bonus program Paid time off 3 paid sick leave days 9 paid holidays Medical, dental, vision insurance Life insurance Long-term disability insurance #Digital Marketing #e Commerce #Strategy J-18808-Ljbffr For more details: jobs-search.

org/advertising_boston-c434671/head-of-digital-marketing-e-commerce-remote-hybrid-or-corporate-boston_i1971532719

Marketing / PR in Boston, MA

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AD, HCP Marketing
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AD, HCP Marketing
Boston, MA
Dec 20, 2023

Development prior to launch. - Development of Strategy and Brand Campaign, Messaging, Materials and Tactics to support the Promotion of VYVGART as it Launches into the assigned indication. - Execution of tactics supporting congress presence & execution, peer-to-peer education, ad board planning and execution, development of speaker bureau content and training materials, execution of speaker bureau training after launch, and support of thought leader engagements.

This role will report to VP, US Marketing and will partner closely with key internal and external cross-functional partners to plan and implement personal, non-personal tactics to support the assigned indications. In close collaboration

with the rest of the Marketing team, this role will support the VYVGART brand and portfolio strategies with pull-through to Commercial Field Force preparations and National and Regional Congress presence and execution.

The Associate Director will also deliver on key brand expectations such as Brand Planning, Tactical Planning, Launch Readiness, and Quarterly Business Reviews. This is an exciting time to join an enthusiastic, innovative, growing team to continue delivering a successful commercial product with a follow-on indication launch. We seek a marketer who thrives in a nimble, fast-paced environment, is willing to embrace the challenge, passionate about science, and deeply motivated

by delivering value to people living with rare diseases.

Roles and Responsibilities: Support the development and execution of the disease state strategy, messaging, and tactics to ensure optimized Market Development prior and after launch Support the development and execution of the Branded efgartigimod strategy, messaging and tactics for an indication launch in the US Gain Market Insights to refine launch strategies to support the efgartigimod indications. This includes planning and execution of commercial ad boards, aligning with cross-functional partners on strategic intent of ad boards, identifying appropriate advisors, developing stimuli and workshop design, and sharing of insights with broader organization to inform decision-making across multiple functions.

Lead the development, execution and US implementation of core peer-to-peer strategy and initiatives and materials for HCPs. This includes the establishment of our disease state and branded speaker's bureau, the initial identification and training of speakers, and other non-personal/digital channels for achieving P2P influence xyz X@ Ongoing development and updating of the efgartigimod indication specific strategy. Ensure customer and competitor insights drive updates to strategy.

Align with Sales leadership on ensuring readiness of materials (print and digital) to support the Commercial Field Organization and work cross-functionally to prepare the Field Organization for Launch, including directives, POA, training, etc. Manage multiple agency partners, including management of associated budgets, forecasts / accruals. Manage project timelines, including development of work plans and routing of all promotional materials through the appropriate review channels. Support the VYVGART brand strategies with pull-through to national congress channel and regional congress execution.

Manage Congress participation, including cross-functional congress planning, booth design, and execution of commercial tactics, sponsorships, and eventsCollaborate and co-create with multiple functional groups within the organization, including but not limited to Marketing, Marketing Operations, Field Sales, Medical Affairs, Market Access, Compliance, Legal and RegulatoryPartner with non-personal promotional (NPP) lead to align strategy and tactics, as well as to optimize data analytics and inform business decisionsWork closely with Legal, Regulatory and Medical Affairs to effectively navigate Promotional Material Review process, prioritize and ensure timely and compliant development of HCP-directed tactics Execute multiple, simultaneous projects and manage resources to ensure deliverables are on time, on budget, and address business objectives Education, Experience and Qualifications: The US commercial organization is Boston-based.

This person must be in the office as needed to support key planning and coordination meetings and at least 4 days per month. This person is also required to travel for customer visits or internal meetings as needed. BS/BA degree (science or business degree preferred); MBA is a plus 5 years of experience in marketing and/or relevant commercial experience in the medical/biotech industry Experience effectively managing external agency partners, and collaborating with cross-functional teams and internal/external stakeholders to effectively implement strategies and programs Understanding of the legal and regulatory environment in medical promotions Strong project management, communication, and organization skills Agility, proven ability to influence without authority and cross-functional collaboration Ability to work under pressure in a fast-paced environment and prioritize work to achieve positive results Experience in rare disease preferred US launch readiness experience preferred Travel 35%At argenx we strive to create a welcoming and inclusive environment.

Here all applicants will receive equal consideration for employment without discrimination on the basis of race, color, religion, interaction, interactionual orientation, gender identity, national origin, protected veteran status, disability, or any other applicable legally protected characteristics. argenx is proud to be an equal opportunity employer. If you require reasonable accommodation in completing your application, interviewing, or otherwise participating in the candidate selection process please contact us at xyz X@.

Only inquiries related to an accommodation request will receive a response. PDN-9ae3a782-8b26-4402-ae6b-ec0ffb3e2b39

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Financial Officers, Chief Marketing Officers, Chief Technology Officers, Chief Information Officers, Chief Research Officers, Chief Strategy Officers, Chief Data Officers, Owners, Co-Owners, Founders, Co-Founders, Presidents, Board Members Industry: Advertising/PR/Marketing/Events, Financial Services, medical / Biotech, Healthcare - Hospitals, Internet / Online Media, Retail, Consumer Products, Architecture / Construction / Civil Engineering, Hospitality, Travel, & Leisure, Insurance - Health & Life Honorarium: $300 per 60 min Zoom interview To be respectful of your time, we want to make sure you meet all study requirements.

Start the survey to fill out the qualification form. If you qualify, our team will reach out to you to schedule the interview with our client. For more details: jobs-search. org/finance_boston-c434671/job_i1969457231

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$250/hour paid market research study for head of commercial in the energy sector
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Finance, Financial, Operations, Strategy, Business Development, Compliance, Commercial, Risk Management Industries: Energy / Renewable Energy / Oil & Gas Honorarium: $250 per 60 min online interview To be respectful of your time, we want to make sure you meet all study requirements.

Start the survey to fill out the qualification form. If you qualify, our team will reach out to you to schedule the interview with our client. For more details: jobs-search. org/finance_boston-c434671/job_i1969457930

Marketing / PR In Massachusetts

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Growth Marketing Manager
Andover
Dec 14, 2023

help to create and execute strategies to increase brand awareness and boost sales. Job Responsibilities: Develop and manage marketing campaigns to promote International Concrete product. Analyze marketing efforts to determine ROI and refine accordingly. Build relationships with media and influencers to increase visibility.

Generate creative content to engage users Conduct market research to identify new opportunities to grow the business. Desired Qualifications: Bachelor’s degree in Marketing or similar. Excellent written and verbal communication skills. Good knowledge of marketing techniques and technologies. Strong attention to detail. Ability to work well in a team setting. Nice-to-haves:

Experience with SEO/SEM. Proficiency in graphic design software. Familiarity with social media platforms. Knowledge of web analytics platforms and tools. Ability to analyze data and draw insights.

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Dishwasher - $500. sign on bonus!
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Room Associate washes dishes, may bus tables, cleans pots and pans, cleans floors and other surfaces as required and requested. We treat our associates like family by offering benefits for growth, health and happiness: Competitive Pay! Flexible Schedules / Shifts Paid Holidays, Vacation and Personal days Health Insurance401k Options + Company Match Ongoing Education & In-service All candidates will be required to show valid proof of full vaccination for COVID-19 before commencing work or commit to obtaining full vaccination within 30 days of commencing work, unless they receive an approved exemption.

#zr #IND3For more details: jobs-search. org/dishwasher_andover-c434646/job_i1961939036

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