Head of b2c growth marketing

Detailed Information

LISTED SITE
  • Location: Boston, MA

available The role: In 2023, we’re ready to take our consumer business to the moon and are looking for a Head of B2C Growth Marketing to take over the entire consumer marketing funnel, from traffic to MQLs to conversions to referrals, and everything in between.

We’re growing fast despite not having scratched the surface of our existing channels, stood up new channels, or optimized our conversion funnels. If you’re looking for an opportunity to be the leader that takes us to the next level, we’d love to meet you. About you: You’re energized being responsible for the essential business KPIs, and figuring out how to deliver on ambitious goals You’ve been on a growth-stage marketing team

(preferably a B2C company) and helped build the engine that took the company from series A to series BYou’re comfortable working at every step of the funnel - traffic, MQLs, SQLs, on-site conversions, churn, and referrals You’ve developed a new channel from 0 to 1, and scaled a channel from 1 to 100You’ll work with anyone, in any department, to You have experience testing methodologies to determine marketing channel incrementally You have a track record of successfully scaling and optimizing performance marketing budgets and have experience with a variety of marketing channels What you’ll be responsible for: Developing and iterating on a “theory of the customer” - watch session recordings, conduct

user interviews, and do what it takes to deeply understand the problem people are trying to solve when they reach our website Scaled paid acquisition: delivering exceptional CAC: LTV and paybacks, optimizing ad platforms with the full funnel of data: not just conversions but MQLs and SQLs and more heavily weighting high-LTV leads Conversion rate optimization: hand-in-hand with scaling paid acquisition, you can build funnels to convert paid and earned traffic by thinking deeply about what stage of the buying journey the lead is in, and how to match a conversion experience that lines up with that stage Analytics: hand-in-hand with conversion rate optimization, you get deep in the weeds using Google Analytics, Amplitude, Hotjar, and your analytics tools of choice to get real insights into how visitors are engaging with the website Discovering new channels: go from 0 to 1 on getting new acquisition channels off the ground Referral programs: you’ve started a flywheel that incentivized existing customers to drive cheap, reliable, high-LTV customers via referrals Email marketing to turn MQLs into SQLs: you’ve built email drip sequences that move leads down the funnel and qualify them for the sales team Working with our product team to take successful lead gen tests into product-led growth opportunities Reporting on key metrics related to the volume, cost, and funnel metrics of leads, MQLs, and SQLs Recruiting Process: Initial screen with our recruiter Hiring Manager Interview Virtual On-site with Leadership About Community Phone Company Modern landline and voice services Company Size: 51 - 250 People Year Founded: 2018 Country: United States Company Status: Actively Hiring Looking for Partners Looking for Clients Raising Funds Share This Job More Full Time Jobs Technical Content Writer & Creator (requires coding) (SF Only) San Francisco Full Time $100000 - $150000 yearly Customer Care & Success Specialist Padua, Italy Full Time $500 - $1000 yearly Customer Success Manager New York Full Time $70000 - $100000 yearly Account Executive New York Full Time $80000 - $160000 yearly Sr Enterprise Account Executive US - Remote San Francisco Full Time More Companies Hiring Karate Labs United States Nimble Rx United States Respaid United States Automat (formerly lasso) United States Spruce Systems United States BEAMSTART brings you the latest news, databases, and jobs from all around the world on startups, technology, and business.

Stay updated with industry news, plug-in to exciting community events, and discover incredible career opportunities with the worlds most innovative companies. Discover Jobs Full Time Part Time Contract Internship Volunteer Companies Candidates Post a Job For Recruiters Our Company News Jobs Database About Us Download App More Copyright 2023 BEAMSTART. All Rights Reserved. J-18808-Ljbffr For more details: jobs-search. org/marketing_boston-c434671/job_i1973373335

Marketing / PR in Boston, MA

POPULAR
AD, HCP Marketing
1
AD, HCP Marketing
Boston, MA
Dec 20, 2023

Development prior to launch. - Development of Strategy and Brand Campaign, Messaging, Materials and Tactics to support the Promotion of VYVGART as it Launches into the assigned indication. - Execution of tactics supporting congress presence & execution, peer-to-peer education, ad board planning and execution, development of speaker bureau content and training materials, execution of speaker bureau training after launch, and support of thought leader engagements.

This role will report to VP, US Marketing and will partner closely with key internal and external cross-functional partners to plan and implement personal, non-personal tactics to support the assigned indications. In close collaboration

with the rest of the Marketing team, this role will support the VYVGART brand and portfolio strategies with pull-through to Commercial Field Force preparations and National and Regional Congress presence and execution.

The Associate Director will also deliver on key brand expectations such as Brand Planning, Tactical Planning, Launch Readiness, and Quarterly Business Reviews. This is an exciting time to join an enthusiastic, innovative, growing team to continue delivering a successful commercial product with a follow-on indication launch. We seek a marketer who thrives in a nimble, fast-paced environment, is willing to embrace the challenge, passionate about science, and deeply motivated

by delivering value to people living with rare diseases.

Roles and Responsibilities: Support the development and execution of the disease state strategy, messaging, and tactics to ensure optimized Market Development prior and after launch Support the development and execution of the Branded efgartigimod strategy, messaging and tactics for an indication launch in the US Gain Market Insights to refine launch strategies to support the efgartigimod indications. This includes planning and execution of commercial ad boards, aligning with cross-functional partners on strategic intent of ad boards, identifying appropriate advisors, developing stimuli and workshop design, and sharing of insights with broader organization to inform decision-making across multiple functions.

Lead the development, execution and US implementation of core peer-to-peer strategy and initiatives and materials for HCPs. This includes the establishment of our disease state and branded speaker's bureau, the initial identification and training of speakers, and other non-personal/digital channels for achieving P2P influence xyz X@ Ongoing development and updating of the efgartigimod indication specific strategy. Ensure customer and competitor insights drive updates to strategy.

Align with Sales leadership on ensuring readiness of materials (print and digital) to support the Commercial Field Organization and work cross-functionally to prepare the Field Organization for Launch, including directives, POA, training, etc. Manage multiple agency partners, including management of associated budgets, forecasts / accruals. Manage project timelines, including development of work plans and routing of all promotional materials through the appropriate review channels. Support the VYVGART brand strategies with pull-through to national congress channel and regional congress execution.

Manage Congress participation, including cross-functional congress planning, booth design, and execution of commercial tactics, sponsorships, and eventsCollaborate and co-create with multiple functional groups within the organization, including but not limited to Marketing, Marketing Operations, Field Sales, Medical Affairs, Market Access, Compliance, Legal and RegulatoryPartner with non-personal promotional (NPP) lead to align strategy and tactics, as well as to optimize data analytics and inform business decisionsWork closely with Legal, Regulatory and Medical Affairs to effectively navigate Promotional Material Review process, prioritize and ensure timely and compliant development of HCP-directed tactics Execute multiple, simultaneous projects and manage resources to ensure deliverables are on time, on budget, and address business objectives Education, Experience and Qualifications: The US commercial organization is Boston-based.

This person must be in the office as needed to support key planning and coordination meetings and at least 4 days per month. This person is also required to travel for customer visits or internal meetings as needed. BS/BA degree (science or business degree preferred); MBA is a plus 5 years of experience in marketing and/or relevant commercial experience in the medical/biotech industry Experience effectively managing external agency partners, and collaborating with cross-functional teams and internal/external stakeholders to effectively implement strategies and programs Understanding of the legal and regulatory environment in medical promotions Strong project management, communication, and organization skills Agility, proven ability to influence without authority and cross-functional collaboration Ability to work under pressure in a fast-paced environment and prioritize work to achieve positive results Experience in rare disease preferred US launch readiness experience preferred Travel 35%At argenx we strive to create a welcoming and inclusive environment.

Here all applicants will receive equal consideration for employment without discrimination on the basis of race, color, religion, interaction, interactionual orientation, gender identity, national origin, protected veteran status, disability, or any other applicable legally protected characteristics. argenx is proud to be an equal opportunity employer. If you require reasonable accommodation in completing your application, interviewing, or otherwise participating in the candidate selection process please contact us at xyz X@.

Only inquiries related to an accommodation request will receive a response. PDN-9ae3a782-8b26-4402-ae6b-ec0ffb3e2b39

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Work At Home
1
Work At Home
Boston, MA
Dec 21, 2023
POPULAR
$300/hour paid market research study for owners in the marketing sector
1
$300/hour paid market research study for owners in the marketing sector
Boston, MA
Dec 22, 2023

Financial Officers, Chief Marketing Officers, Chief Technology Officers, Chief Information Officers, Chief Research Officers, Chief Strategy Officers, Chief Data Officers, Owners, Co-Owners, Founders, Co-Founders, Presidents, Board Members Industry: Advertising/PR/Marketing/Events, Financial Services, medical / Biotech, Healthcare - Hospitals, Internet / Online Media, Retail, Consumer Products, Architecture / Construction / Civil Engineering, Hospitality, Travel, & Leisure, Insurance - Health & Life Honorarium: $300 per 60 min Zoom interview To be respectful of your time, we want to make sure you meet all study requirements.

Start the survey to fill out the qualification form. If you qualify, our team will reach out to you to schedule the interview with our client. For more details: jobs-search. org/finance_boston-c434671/job_i1969457231

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$250/hour paid market research study for head of commercial in the energy sector
1
$250/hour paid market research study for head of commercial in the energy sector
Boston, MA
Dec 22, 2023

Finance, Financial, Operations, Strategy, Business Development, Compliance, Commercial, Risk Management Industries: Energy / Renewable Energy / Oil & Gas Honorarium: $250 per 60 min online interview To be respectful of your time, we want to make sure you meet all study requirements.

Start the survey to fill out the qualification form. If you qualify, our team will reach out to you to schedule the interview with our client. For more details: jobs-search. org/finance_boston-c434671/job_i1969457930

Marketing / PR In Massachusetts

1
Growth Marketing Manager
Andover
Dec 14, 2023

help to create and execute strategies to increase brand awareness and boost sales. Job Responsibilities: Develop and manage marketing campaigns to promote International Concrete product. Analyze marketing efforts to determine ROI and refine accordingly. Build relationships with media and influencers to increase visibility.

Generate creative content to engage users Conduct market research to identify new opportunities to grow the business. Desired Qualifications: Bachelor’s degree in Marketing or similar. Excellent written and verbal communication skills. Good knowledge of marketing techniques and technologies. Strong attention to detail. Ability to work well in a team setting. Nice-to-haves:

Experience with SEO/SEM. Proficiency in graphic design software. Familiarity with social media platforms. Knowledge of web analytics platforms and tools. Ability to analyze data and draw insights.

1
Dishwasher - $500. sign on bonus!
Andover
Dec 17, 2023

Room Associate washes dishes, may bus tables, cleans pots and pans, cleans floors and other surfaces as required and requested. We treat our associates like family by offering benefits for growth, health and happiness: Competitive Pay! Flexible Schedules / Shifts Paid Holidays, Vacation and Personal days Health Insurance401k Options + Company Match Ongoing Education & In-service All candidates will be required to show valid proof of full vaccination for COVID-19 before commencing work or commit to obtaining full vaccination within 30 days of commencing work, unless they receive an approved exemption.

#zr #IND3For more details: jobs-search. org/dishwasher_andover-c434646/job_i1961939036

1
Marketing Campaign Manager, Cell Therapy (REMOTE)
Andover
Nov 22, 2023
1
Marketing Manager, Antibody Discovery (REMOTE) 1
Andover
Oct 19, 2023
1
Marketing Manager, Antibody and Advanced Modality Discovery (REMOTE)
Andover
Oct 19, 2023
1
Marketing Manager, Antibody & Advanced Modality Discovery (REMOTE)
Andover
Oct 19, 2023