Location: Boston, MA
Plans in line with global brand strategy to achieve key US marketing metrics including brand awareness, consideration and footfall. The role will deploy various marketing communication channels to strategically build a brand, create attention and generate user advocacy on a global scale.
The ideal candidate will have developed highly creative marketing campaigns and demonstrated the ability to implement innovative ideas in ways that drive footfall, create significant social sharing and PR attention. Insight and analytical led thinking will be at the forefront of this role with a clear understanding on how to leverage customer and business insight along with retail metrics to build solid
marketing objectives and plans. A clear understanding of the role of brand strategy and media planning will be vital components of this role enabling Primark to build solid foundations and marketing capability to set the brand up for future success.
This role will be at the exciting forefront of building, developing and leading a team on the ground to create best in class marketing capability to drive brand awareness at a national and a local level. The right candidate must be able to work cooperatively with other internal stakeholders across Primark, while helping to install the infrastructure to create at a rapid pace to test, deliver, learn and adapt. Duties: Working with Director
of Marketing, marketing planning team & chosen agencies, drive the US marketing agenda ensuring consistent aligned communication of Primark’s strategy and values across all channels both on & offline Overall responsibility for: Community marketing New store opening program Fashion media communications strategy Localized influencer & ambassador strategy Organic and paid social media strategy Proactively and reactively optimize opportunities identified to generate positive brand awareness through multi-channel platforms.
Strategically develop with your brand peers and support trading calendar for the business that provides maximum exposure for the brand nationally and locally Drive media behavior through engaging relevant and stand out Fashion PR moments and Social campaigns for existing/new market entries Work with our international colleagues in other markets providing marketing guidance & ensuring alignment to the central strategy Fashion Communications Lead, develop & refine fashion media strategy for the business that ensures we are front & center of all fashion media conversations Work with our corporate affairs team to identify media opportunities across the US market to promote our fashion credentials Lead our US influencer strategy setting operational efficiencies & ensuring Primark is working with the best talent Lead and develop our ambassador program building on existing influencer partnerships Work within the global framework alongside the brand team to ensure the brand narrative, architecture and guidelines are held to the highest standards Develop engagement strategy to maximize relationships with internal stakeholders across Product Teams, Corporate Affairs, Creative and external stakeholders Work with and influence other leadership stakeholders to ensure a unified Marketing voice within and across departments Form partnerships and productive working relationships with preferred agencies aligned to the Primark strategy Establish forums to educate and empower on-the-ground teams to adapt for local communities through VM, Social Media & Regional Marketing Leadership Build, manage and mentor a high performing team focused on delivering the Marketing vision and strategy across departments Provide creative thought leadership on ways to reach and gain attention of target audiences Build talent and succession plans in line with current and future business needs, providing opportunities within the team for growth and development Drive new ideas with maximum financial impact and alignment with business goals Operate as a role model for broader Brand team, inspiring and mentoring others to grow and supporting them to drive their own development Direct and shape overall voice of Marketing within the department whilst harnessing creativity and innovation in others Building and overseeing the marketing budget and driving best return on investment Experience:20+ years of experience in a strategic marketing leadership role within a fast-paced retail brand Advanced degree in marketing or MBA preferred Demonstrated experience in the implementation and execution of marketing strategies Excellent leader with extensive experience of developing senior business relationships and delivering business strategies Fashion forward, product aware, and social savvy with proven international experience Experience in creating a strong culture through target setting, performance evaluation, and employee engagement Demonstrated ability to drive performance in a team based & deadline-oriented environment Demonstrated experience creating effective relationships across the business, with prior experience of relationship management at Executive levels Demonstrated ability in developing a culture that embraces innovation, and challenges existing paradigms without compromising business performance Event experience and opening new markets Personal Attributes Creates trusted relationships and collaborates across multi-functional teams Seeks new ways to create balanced business growth while improving operational capabilities Promotes customer centricity and focuses on creating great customer experiences Sets aggressive goals and is accountable for continuously driving improved performance, leading change and ensuring high standards Excellent planning and organization skills, ability to multi-task, plan and prioritize work schedule for self & team Strong attention to detail and an ability to analyze high volumes of data Proven ability in managing sensitive matters and maintaining confidentiality Exceptional communication skills - including interpersonal and customer facing skills Accuracy, attention to detail and a “can do” pro-active approach is essential Collaborative team player with excellent interpersonal/communication skills Excellent emotional intelligence and possess the ability to push back with professionalism.
Develops effective working relationships across the organization Operates with a high level of integrity, diplomacy, tact and professionalism Effective and persuasive presentation skills, including the ability to present complex information in an understandable manner to all areas of the business Ability to lead, influence and coach others Sound judgement, unquestionable ethics and integrity with high degree of transparency and trust We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, interactionual orientation, age, marital status, veteran status, or disability status.
J-18808-Ljbffr For more details: jobs-search. org/finance_boston-c434671/head-of-marketing-usa-boston_i1975138247
Development prior to launch. - Development of Strategy and Brand Campaign, Messaging, Materials and Tactics to support the Promotion of VYVGART as it Launches into the assigned indication. - Execution of tactics supporting congress presence & execution, peer-to-peer education, ad board planning and execution, development of speaker bureau content and training materials, execution of speaker bureau training after launch, and support of thought leader engagements.
This role will report to VP, US Marketing and will partner closely with key internal and external cross-functional partners to plan and implement personal, non-personal tactics to support the assigned indications. In close collaboration
with the rest of the Marketing team, this role will support the VYVGART brand and portfolio strategies with pull-through to Commercial Field Force preparations and National and Regional Congress presence and execution.
The Associate Director will also deliver on key brand expectations such as Brand Planning, Tactical Planning, Launch Readiness, and Quarterly Business Reviews. This is an exciting time to join an enthusiastic, innovative, growing team to continue delivering a successful commercial product with a follow-on indication launch. We seek a marketer who thrives in a nimble, fast-paced environment, is willing to embrace the challenge, passionate about science, and deeply motivated
by delivering value to people living with rare diseases.
Roles and Responsibilities: Support the development and execution of the disease state strategy, messaging, and tactics to ensure optimized Market Development prior and after launch Support the development and execution of the Branded efgartigimod strategy, messaging and tactics for an indication launch in the US Gain Market Insights to refine launch strategies to support the efgartigimod indications. This includes planning and execution of commercial ad boards, aligning with cross-functional partners on strategic intent of ad boards, identifying appropriate advisors, developing stimuli and workshop design, and sharing of insights with broader organization to inform decision-making across multiple functions.
Lead the development, execution and US implementation of core peer-to-peer strategy and initiatives and materials for HCPs. This includes the establishment of our disease state and branded speaker's bureau, the initial identification and training of speakers, and other non-personal/digital channels for achieving P2P influence xyz X@ Ongoing development and updating of the efgartigimod indication specific strategy. Ensure customer and competitor insights drive updates to strategy.
Align with Sales leadership on ensuring readiness of materials (print and digital) to support the Commercial Field Organization and work cross-functionally to prepare the Field Organization for Launch, including directives, POA, training, etc. Manage multiple agency partners, including management of associated budgets, forecasts / accruals. Manage project timelines, including development of work plans and routing of all promotional materials through the appropriate review channels. Support the VYVGART brand strategies with pull-through to national congress channel and regional congress execution.
Manage Congress participation, including cross-functional congress planning, booth design, and execution of commercial tactics, sponsorships, and eventsCollaborate and co-create with multiple functional groups within the organization, including but not limited to Marketing, Marketing Operations, Field Sales, Medical Affairs, Market Access, Compliance, Legal and RegulatoryPartner with non-personal promotional (NPP) lead to align strategy and tactics, as well as to optimize data analytics and inform business decisionsWork closely with Legal, Regulatory and Medical Affairs to effectively navigate Promotional Material Review process, prioritize and ensure timely and compliant development of HCP-directed tactics Execute multiple, simultaneous projects and manage resources to ensure deliverables are on time, on budget, and address business objectives Education, Experience and Qualifications: The US commercial organization is Boston-based.
This person must be in the office as needed to support key planning and coordination meetings and at least 4 days per month. This person is also required to travel for customer visits or internal meetings as needed. BS/BA degree (science or business degree preferred); MBA is a plus 5 years of experience in marketing and/or relevant commercial experience in the medical/biotech industry Experience effectively managing external agency partners, and collaborating with cross-functional teams and internal/external stakeholders to effectively implement strategies and programs Understanding of the legal and regulatory environment in medical promotions Strong project management, communication, and organization skills Agility, proven ability to influence without authority and cross-functional collaboration Ability to work under pressure in a fast-paced environment and prioritize work to achieve positive results Experience in rare disease preferred US launch readiness experience preferred Travel 35%At argenx we strive to create a welcoming and inclusive environment.
Here all applicants will receive equal consideration for employment without discrimination on the basis of race, color, religion, interaction, interactionual orientation, gender identity, national origin, protected veteran status, disability, or any other applicable legally protected characteristics. argenx is proud to be an equal opportunity employer. If you require reasonable accommodation in completing your application, interviewing, or otherwise participating in the candidate selection process please contact us at xyz X@.
Only inquiries related to an accommodation request will receive a response. PDN-9ae3a782-8b26-4402-ae6b-ec0ffb3e2b39
Financial Officers, Chief Marketing Officers, Chief Technology Officers, Chief Information Officers, Chief Research Officers, Chief Strategy Officers, Chief Data Officers, Owners, Co-Owners, Founders, Co-Founders, Presidents, Board Members Industry: Advertising/PR/Marketing/Events, Financial Services, medical / Biotech, Healthcare - Hospitals, Internet / Online Media, Retail, Consumer Products, Architecture / Construction / Civil Engineering, Hospitality, Travel, & Leisure, Insurance - Health & Life Honorarium: $300 per 60 min Zoom interview To be respectful of your time, we want to make sure you meet all study requirements.
Start the survey to fill out the qualification form. If you qualify, our team will reach out to you to schedule the interview with our client. For more details: jobs-search. org/finance_boston-c434671/job_i1969457231
Finance, Financial, Operations, Strategy, Business Development, Compliance, Commercial, Risk Management Industries: Energy / Renewable Energy / Oil & Gas Honorarium: $250 per 60 min online interview To be respectful of your time, we want to make sure you meet all study requirements.
Start the survey to fill out the qualification form. If you qualify, our team will reach out to you to schedule the interview with our client. For more details: jobs-search. org/finance_boston-c434671/job_i1969457930
help to create and execute strategies to increase brand awareness and boost sales. Job Responsibilities: Develop and manage marketing campaigns to promote International Concrete product. Analyze marketing efforts to determine ROI and refine accordingly. Build relationships with media and influencers to increase visibility.
Generate creative content to engage users Conduct market research to identify new opportunities to grow the business. Desired Qualifications: Bachelor’s degree in Marketing or similar. Excellent written and verbal communication skills. Good knowledge of marketing techniques and technologies. Strong attention to detail. Ability to work well in a team setting. Nice-to-haves:
Experience with SEO/SEM. Proficiency in graphic design software. Familiarity with social media platforms. Knowledge of web analytics platforms and tools. Ability to analyze data and draw insights.
Room Associate washes dishes, may bus tables, cleans pots and pans, cleans floors and other surfaces as required and requested. We treat our associates like family by offering benefits for growth, health and happiness: Competitive Pay! Flexible Schedules / Shifts Paid Holidays, Vacation and Personal days Health Insurance401k Options + Company Match Ongoing Education & In-service All candidates will be required to show valid proof of full vaccination for COVID-19 before commencing work or commit to obtaining full vaccination within 30 days of commencing work, unless they receive an approved exemption.
#zr #IND3For more details: jobs-search. org/dishwasher_andover-c434646/job_i1961939036
