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Marketing / PR in Salem, MA

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2024 Marketing Department Intern
1
2024 Marketing Department Intern
Salem, MA
Dec 15, 2023

at Salem Five Bank is a paid summer internship. Internships are open to college students completing their sophomore or junior years. This is a five day per week assignment, (M-F) 8:30 a. m. to 5:00 p. m. (2024 program dates are Tuesday, May 28, 2024 through Friday, August 9, 2024.

) During the assignment, the intern will have the opportunity to work with members of the Marketing Department to gain a working knowledge of processes and the overall business operations of a Marketing Department in a mutual community bank. He/She will have valuable access to cross-channel communications in action – from social media to paid advertising, in-branch merchandising, graphic design, public relations,

web/digital efforts to data and analytics. Throughout the internship, the intern will participate in Salem Five meetings and events and contribute to specific projects in progress.

The intern will join the team after completing an Intern Orientation on their first day. Skills and Mindset Desired for the Position To be considered and to be successful, we will be seeking the following: College sophomore or junior interested in marketing as a discipline Professional demeanor and passion for learning Can-do attitude with energy and willingness to learn and work on a variety of tasks simultaneously Detail-oriented Ability to write a well-constructed and persuasive cover letter Resourceful

self-starter with the ability to work autonomously to some degree after being given instructions Who We Are: Join an organization that prioritizes innovation, customer service and supporting the communities we serve.

Love the people you work with while participating in and helping to shape our collaborative environment. When you join Salem Five, you become part of a growing, regional financial services company. Salem Five has more than 30 retail banking branches throughout Esinteraction, Middleinteraction, Norfolk and Suffolk counties, strong business banking capabilities, an Insurance division, a Wealth Management & Trust organization and a Mortgage Company that has provided homeownership to generations of families.

Why Salem Five: We’ve been around since 1855 – which means we will be around a lot longer – but we also know what it takes to be competitive in this day and age. We pride ourselves in being one of the first banks on the internet and continually try and push ourselves to offer the latest in online and mobile banking to serve our customers in whichever channel they prefer. Whether it be a virtual assistant via our website, obtaining cash at ATMs without a card present, or going through the mortgage process via our digital app, we want to offer the digital experiences that customers want.

Continued company growth offers opportunities for individual growth. Salem Five believes deeply in supporting the communities in which we reside. Donations through our Charitable Foundation or events at the branch or location-level are an important part of our DNA. We would not be the company we are without our commitment to businesses and organizations that help the region thrive and to our employees. Come see what we’re all about. Day 1 The intern will meet with a representative from Human Resources for orientation to the company.

The intern will then meet with Alison Mc Carthy, Director of Advertising, who will provide an overview of the department and provide the intern with the Week 1 schedule. The intern will report to Alison Mc Carthy throughout the internship program. A lunch will be scheduled and introductions to other team members will be made over the course of the first week – to better understand each member’s roles and responsibilities. Duration of Program The intern will be involved with several initiatives over the duration of the program. What follows summarizes the principal activities. The intern will function similarly to an entry-level employee, supporting the team as needed throughout the assignment.

(Examples may include the following): Daily Work: A broad range of activities across the marketing and communications discipline. Most likely, no two days will be the same in terms of the workload, as the marketing group enjoys a dynamic and continually evolving slate of responsibilities. We will make every effort to include both longer-term initiatives as well as day-to-day tasks. Projects/Assignments: The intern will be exposed to everything from advertising and events to data quality. That said, the focus will be on a few broad areas: 1.

Assisting with the integration of marketing communications across digital and traditional channels, particularly social media and digital content. This includes assistance with developing a social media calendar. 2. Exposure to Customer and Market Data, Research, and the ability to assist with analysis as requested 3. Assisting with the coordination of PR activities, including the development of press releases on bank activities 4. Ongoing research to keep the team abreast of trends and competitive marketing initiatives 5. Graphic design assistance for a wide variety of internally and externally facing communications 6.

Proofreading and QC of materials as developed 7. Ongoing website reviews for content, navigation and clarity 8. Image searches as needed for a variety of initiatives 9. Data entry assistance as needed for charitable foundation Development Activities/Training: The intern will learn social media administration and techniques and will leverage the bank’s email marketing tools to plan and develop 1:1 communication. The intern will also be exposed to design elements of bank marketing, and will ideally need some prior experience leveraging the Adobe creative suite (Photoshop, In Design, etc.

). Additionally, he or she will learn to use a company store portal for management of branded inventory. Company Events The intern may be involved with preparing and/or attending some company events. This typically includes Beverly Homecoming, branch-related events as well as the annual Charitable Foundation golf tournament. Intern Professional Development Opportunities During the internship period, the intern will have the opportunity: To liaise with different members of the organization and understand the business from a practitioner’s perspective To develop job related skills To observe and participate in meetings with the bank’s advertising/marketing agency to understand the agency/client relationship Ready to apply?

If this job sounds like a fit for you, then click on Apply/ in this posting. We look forward to talking with you. Qualified candidates may also submit a resume and application online at /careers or mail your resume to Human Resources, 210 Esinteraction Street, Salem, MA 01970. Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant.

However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.

41 CFR 60-1.35(c)

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