Marketing Operations Specialist

Detailed Information

LISTED SITE
  • Location: Midland, MI

  • Company: Dow Credit Union

career in the people helping people industry with an established and award winning company? If so, please read on! This position earns a competitive starting wage of $27/hour. We provide terrific benefits , including quarterly and annual incentives, medical, dental, vision, a 401(k) plan, paid holidays, and paid time off (PTO).

If this sounds like the right opportunity for you, apply today! DOW CREDIT UNION: OUR MISSION In 1937, the country was still in the throes of a severe economic depression that underscored the need for a workable financial plan to enable Dow employees to save for emergencies and obtain convenient, low-cost credit. Two Dow employees heard about the credit union movement,

and the rest is history. Today, we serve more than 70,000 members and have over $2 billion in assets. Our goal has always been to serve our members to the best of our abilities and provide them with the best value for their money.

Every day, we continually strive to improve our level of service by keeping our focus on our members. In order to do this, we have to hire and retain loyal, team-oriented employees who have genuine care and concern for our members and conduct themselves with integrity and professionalism. That's why we offer competitive pay , excellent benefits , and a positive work culture. We truly respect each other and actively encourage diversity, equity, and inclusion

(DEI). We are an equal-opportunity employer. Marketing Operations Specialist As our Marketing Operations Specialist, you collaborate with service and product teams to understand department and member needs to develop and execute marketing campaigns.

You will manage the planning and completion of marketing activities, including email, appointment setting, content syndication, sponsorships, events, tradeshows, marketing assets, online advertising and social media. Flexing your creativity, you will review and edit all campaign deliverables to ensure compliance and branding standards. You will also manage sponsorship and event activities including registration, sponsorship deliverables, partner Q & A and payments.

You will analyze market trends and consumer behavior to create effective marketing strategies and initiatives as well as participate in community programs to spread excitement about our credit union. You take great pride in successfully running our marketing campaigns for us to be the go-to credit union in the area! HOW TO EXCEL AS A MARKETING OPERATIONS SPECIALIST 3+ years of experience in marketing, preferably in a financial institution Bachelor's degree in Marketing, Communications, or related field Ability to successfully work in an office environment Do you have exceptional verbal and written communication skills?

Can you successfully work both independently and with a team? Are you organized and detail-oriented? Can you remain cool and collected during stressful situations? Are you trustworthy and dependable? If yes, you might just be perfect for this finance position! ARE YOU READY TO JOIN OUR MARKETING TEAM? If you feel that you would be right for this finance job, please fill out our initial 3-minute, mobile-friendly application. We look forward to meeting you and making you our new Marketing Operations Specialist! Job Posted by Applicant Pro

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or complex topic. You should compile all documents into one PDF or WORD document for upload. Summary The College of shop is looking for an experienced highly motivated, enthusiastic, energetic, Content Marketing Manager who wants to tell the stories of our past, present and future.

You should apply if you: Have a passion for finding stories, writing, and publishing them. Are curious, creative, eager to learn, collaborative, and ask lots of questions. Can think strategically and have expertise in developing a content strategy and campaign roadmap. Want to make an impact and be a part of establishing a marketing and communications program for the college. Responsibilities Content Strategy/Plan

+ Generation + Editing (65%) Working with the Director, you will play a key role and be relied on for your expertise in the development of a content strategy and corresponding multi-channel campaign plan and calendar.

Once developed, much of your time will be spent executing this strategy and plan: ideating and mining for stories/themes/topics, creatively writing them across formats (including but not limited to: written, video, and audio), including writing content to key phrases for SEO (when necessary) while maintaining consistency and cohesion with brand guidelines and messaging. Success in this role will require the ability to develop 1) technical and complex content for research

audiences 2) and take the technical and translate it to the understandable for general public audiences.

This role will be responsible for developing marketing collateral needed by the college and will support the upcoming website redesign. Digital + Traditional Marketing (25%) Once the content is generated, this role is responsible for executing multi-channel campaigns for regular promotion of the college. This means, that while you have a passion for writing, you are also excited to go to market and execute campaigns and socially listen. Successful candidates will have some experience running digital marketing campaigns and updating websites (including but not limited to paid search/display, email, paid and organic social, creating landing pages) Project Management (10%) As part of a growing team, you will oversee and ensure deadlines, deliverables, scope, and timelines are met and keep the college staff you are working with informed of the status and to gain approvals.

In this role, you will be empowered to create, establish, and document processes for how work will get completed, including updating style and writing guides. Required Qualifications Bachelor's degree in English, Journalism, Public Relations or related field. Bachelor's degree in English, Journalism, Public Relations or related field (or equivalent combination of education and experience).

5+ years of experience generating content for marketing, communications, PR. Writing for healthcare, shop, and technology or related field Experience writing technical concepts and topics, including the ability to translate them for relatability to the general public Experience in marketing and communications for shop, shop tech, or healthcare, preferred Proactive, curious, creative, independent, service-orientation, team player, collaborative. Open and adaptable to working with different teams.

Willingness to roll up sleeves to get the job done. Experience with project management. Follows current writing standards. Use of digital marketing channels and tools/systems. Knowledge of traditional methods such as direct mail, print, and events. Ability to use/learn/master digital marketing tools and software. Marketing Automation experience a plus. Ability to attend and cover activities and events outside of working hours and on weekends. Comfort working with all levels including senior members of the College of shop. Ability to work independently and as part of a team.

Desired Qualifications Masters degree 8+ years of experience generating content for marketing, communications, PR. Agency experience a plus Application Deadline Job openings are posted for a minimum of seven calendar days. The review and selection process maybegin as early as the eighth day after posting. Thisopening may be removed from posting boards and filled anytime after the minimum posting period has ended. U-M EEO/AA Statement The University of Michigan is an equal opportunity/affirmative action employer. PDN-9acbc0dc-c9c2-4b8c-b8c4-1ce7919a7140