Location: Edina, MN
Company: Lunds & Byerlys
bit about us, we might be for you if you are looking for a. Strong culture based on values, family and team. These words are not just tossed around. They are at the core of who we are. " Great place to work" - we are a Star Tribune Top Workplace 2019-2022.
Hometown team with a beloved brand and solid reputation. NOTE: The following is a profile or persona of who we are looking for. If you have many of the characteristics below, please apply so we can start a conversation. JOB SUMMARY This position is primarily responsible for working cross functionally to acquire, organize, mine and analyze Loyalty Program Member data (transactional, demographic, attitudinal) to proactively
identify business opportunities while providing insights and recommendations based on the performance of marketing activity. Additional responsibilities include consulting and oversight to application development for data solutions, and communicating plans, opportunities and ideas to the marketing team and as appropriate to the organization.
This position also assists in the creation, development and implementation of innovative and 'best in class' loyalty benefits to improve the customer experience and increase customer retention along with purchase frequency. ESSENTIAL DUTIES & RESPONSIBILITIES The following description of work to be performed by this individual is not intended to be
all-inclusive. Rather, it focuses on the major tasks that must be accomplished.
There are many necessary activities to satisfy any of the following performance guidelines. Collaborate with subject matter experts and business management teams to identify and prioritize deliverables that generate revenue, improve the bottom line, eliminate complexity, and improve business processes Collaborate with business and IT teams to deliver fully functional business intelligence deliverables that are actionable and meet business needs Proactively mine and analyze data, generating hypotheses and prioritized recommendations for opportunities to improve the customer experience and/or customer value (e.
g. basket size and shopping frequency), that support organizational strategic goals. Leverage data to deliver relevant customer recommendations Consult with stakeholders, translating requests into clear, measurable objectives Incorporate multiple data sources (primary, secondary, syndicated, transactional, etc. ) to inform insights and recommendations Collect, analyze and synthesize consumer learnings to deliver insights-supported recommendations, leading to specific actions and quantifiable business results (ROI) Design, manage and analyze A/B Test objectives and scenarios Design and manage Post Event Analysis process to determine (drivers of) ROI on multiple marketing channels and campaigns Incorporate company and customer objectives and strategies into highly actionable, fact-based recommended courses of action Suggest and analyze loyalty/promotional strategies to ensure increased sales, profitability and competitiveness in the market Coordinate with the marketing and merchandizing departments to ensure all purchasing considerations are aligned with promotional/ad programs and consumer trends Develop and maintain strong vendor business relationships while working in a team environment utilizing cross-functional organizational resources Assist in data-related aspects of developing and operating the loyalty program strategy and offers in order to drive membership growth, and increase engagement, retention and profitability Assist in developing and managing customer database analytics, reporting and analysis to improve consumer understanding and deliver insights that drive growth and retention Analyze quantitative and qualitative customer data from multiple sources to provide strategic and actionable insights OTHER JOB DUTIES (Not considered essential to the job) Perform all other related assignments (including special projects) as required in a professional and cooperative manner.
MINIMUM QUALIFICATIONS Education Bachelor's degree in marketing, statistics, business analytics, economics, or equivalent experience Experience 3 or more years' experience in Business Intelligence and Data Warehousing 3 or more years' experience delivering reports, dashboards and visualizations to business teams using SQL, SAS, R, Python, Google Analytics, Tableau, or other related programming language 3 or more years' experience in marketing advanced analytics, data manipulations/reporting or similar function 3 or more years' retail or consumer packaged goods experience preferred Demonstrated ability in project scoping/management, analyzing data, formulating recommendations, developing presentations, and presenting action plans to achieve desired business results Demonstrated strengths in analysis and interpersonal skills, including the ability to communicate with enthusiasm and impact Understanding of loyalty marketing principles and how they relate to achieving objectives LFHI Competencies expected of all employees include: action oriented, communicates effectively, customer focus and instills trust.
Other required Knowledge, Skills, and Abilities: A service-oriented individual with a high energy, positive and friendly demeanor Experience using PC based applications (Outlook, Excel, Word) Translate marketing data needs into technical/IT requirements Ability to respond to continually changing priorities and coordinate multiple projects simultaneously Ability to work in a fast paced, team oriented environment Excellent customer service, personal and interpersonal skills Sound project management, problem solving, judgment and decision making abilities Comfortable in presenting loyalty and digital marketing findings on assigned projects Ability to read, write, speak and comprehend English OTHER REQUIREMENTS/EQUIPMENT USED, IF APPLICABLE Equipment Used Office Equipment (this may include computer, phone, copier, scanner and fax machine) Job Posted by Applicant Pro
Responsibilities Partner with other leaders to establish and/or improve cross-functional systems and/or processes. Maintain long range sales forecasting tools/reports and provide timely feedback to senior management. Develop sales forecasts and team performance goals.
Motivate and coach sales team when necessary to deliver exceptional service while meeting or exceeding growth targets. Ensure that overall team time spent on actively selling is of the appropriate ratio to achieve the annual sales goal. Expand sales within desired customer segments. Initiate and coordinate development of action plans to penetrate new markets. Manage the performance of the sales and marketing team by performing
some of the following: huddles, one-on-one meetings, performance evaluations, positive recognition, coaching and following up on personnel issues. Identify, develop, and evaluate marketing strategy based on knowledge of objectives, industry characteristics, and cost factors.
Remain current on specific market trends and shifts to develop relevant future projections. Plan and implement website content updates with a focus on continuous improvement of user experience. Research, plan, implement and evaluate strategic marketing activities including SEM (SEO & PPC), email, social media, trade shows, online advertising programs and sales collateral. Qualifications 5-7+ years of previous sales
and marketing experience; 3-5+ years of previous supervisory/management experience.
Extensive experience in strategy and execution of search engine marketing activities. Bachelor's degree in Engineering, Marketing, Business Management or related field preferred. Formal management training or coursework is strongly preferred. Relevant experience, exceptional interpersonal skills, and strong mechanical aptitude may be substituted for the degree requirement. Strong computer skills including Microsoft Office products and MRP/ERP systems (Epicor, Oracle, SAP, JD Edwards, etc). Flexible Work Schedule We are proud to offer flexible work schedules to help balance work and personal needs.
A typical schedule for this position would be Monday - Friday from 8:00am to 4:30pm with some flexibility. About DSTI We are a locally-owned manufacturing company that designs and produces high-performance custom fluid sealing solutions for multiple industries including medical, aerospace, oil and gas, food packaging, and alternative energy. We are an original equipment manufacturer (OEM) with design engineers on site. We take pride in our clean and climate controlled state-of-the-art manufacturing facility. We seek employees who share our desire to be part of something bigger than ourselves.
We are open minded : We take an optimistic and " can-do" approach to the opportunities and challenges we face. We are one team: Win or lose, we trust and support each other, find agreement and work together as one. We get results: We love getting things done and execute fearlessly and strategically to create success for our customers, our team and ourselves. We enjoy what we do: We are passionate about creating a better world and believe it's all about enjoying what you do, having fun while doing it and celebrating the wins. We seek progress: We learn from everything we do and move with speed and agility to innovate, evolve and adapt as necessary to maximize impact.
For the health and well-being of our valued employees, we also offer annual bonuses, medical insurance with a company HSA contribution, dental insurance, vision insurance, paid short-term and long-term disability, a 401(k) plan with company contribution, paid holidays, paid time off (PTO), paid term life insurance, life insurance for family members, and ongoing tuition reimbursement. Ready to Join Our Team? If you feel that you would be right for this Sales and Marketing Manager position with our custom manufacturing company, please fill out our initial 3-minute, mobile-friendly application.
We look forward to meeting you! DSTI is an EOE/Veterans/Disability employer. Job Posted by Applicant Pro
