Marketing Analyst

Detailed Information

LISTED SITE
  • Location: Omaha, NE

  • Company: Four Points Federal Credit Union

done through the continued analysis of relevant information both internally and externally and making responsive adjustments to strategies to further improve progress towards organizational goals. In addition, the analyst will work closely with the executive team offering new ideas and philosophies for overall brand recognition and organizational growth.

Duties and Responsibilities: Core duties and responsibilities include the following. Other duties may be assigned by management. Data Analytics: Track and analyze data through channels such as Google Analytics, Meta Insight, Web Analytics, member surveys, or other tracking tools for qualitative feedback on effectiveness of existing and

new products, branding and community engagement. Examine market trends and demographic data concerning members, potential members, products, and services, and potential products and services.

Keep abreast of innovative trends in the marketplace so that the credit union may react quickly. Research industry trends and demographics in the field of membership and develop recommendations for products and services or marketing strategies. Administration: Collaboration with the executive team to bring new ideas to grow brand and product recognition. Included in this is general ideas and content creation. Provide insight and follow up to the annual marketing budget. To include financial impact

of all marketing campaigns to ensure they are profitable for the credit union.

The daily oversight and administration of digital platforms to include but not limited to the website, mobile apps and social media platforms. Coordinate with the executive team the annual marketing and event calendar Assist with the coordination and execution of both Internal and External Events Maintain and create relationships with third party marketing vendors. Content Production: Ensures the Four Points brand is represented on all internal and external documents. Develop high-quality graphics, videos and copy for websites, social media, marketing materials and other platforms.

Works with the Compliance Officer to prevent and remedy any potential compliance issues. Establish and maintain the member journey to ensure a consistent brand message through all channels. Education and Experience: Bachelor's degree in marketing, communications, or related field, or the equivalent of 3-5 years related work experience. Proficiency in design programs such as Adobe Creative Suite including Illustrator and Photoshop. Skills and Abilities: Adept in understanding and interpreting data through all channels with the ability to respond quickly to optimize results and effectively meet goals.

Independent self-starter, creative, flexible and possess the ability to effectively multi-task and work cross-functionally with other departments and the executive team. Analytical, teamwork, budgeting, consumer research, problem solving and decision-making, and data visualization skills are the important. Compensation and Benefits: Salary commensurate experience. Health benefits. PTO available. Please submit your resume via the 'Apply now' button. We are an Equal Opportunity Employer! PDN-9ad9c41f-4f80-41ad-aa1d-b48fc77dd8cf

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