Location: Portland, OR
Company: Lacrosse Footwear
performance marketing strategy for the LFI brands. You will be responsible for driving new customer acquisition and customer retention across a suite of digital and direct marketing channels and tactics. Working cross-functionally with our Ecommerce, Retail and Brand Marketing teams, and with a keen focus on key business metrics, experimentation and optimization, you will lead the expansion of our performance marketing channels to deliver profitable growth and a great customer experience.
ESSENTIAL FUNCTIONS OF THE POSITION: Oversee the vision, strategy and day-to-day execution of our digital and direct-to-consumer marketing channels, focused on driving both ecommerce and in-store revenue.
Responsible for goal setting, planning, experimentation and optimization of Direct Mail, Paid Social, Paid Search, Product Listing Ads (Shopping), Display, Email and SMS.
Collaborate with the larger Ecommerce Team to support seasonal product merchandising plans, targeting specific customer segments through performance marketing channels. Partner with senior DTC and Marketing managers to understand their business objectives and be seen as the subject matter expert on performance marketing. Partner with Brand Marketing Team to plan, execute and measure media buying in support of key marketing initiatives and go-to-marketing plans. Assist in writing briefs to support creative needs. Actively
manage relationship and roadmap with our media measurement and optimization partner to maximize media efficiency and find new ways to grow.
This is a critical aspect of developing, managing and optimizing all marketing channels and tactics. Manage direct mail agency to plan and execute seasonal direct mail campaigns. Manage relationship, strategies, goals and performance accountability with digital media agency. They are an extension of your team. Manage email marketing program and incorporate SMS. Set strategies and manage day-to-day for campaigns, automations, customer segmentation and personalization. Deliver against revenue and ROAS targets across marketing channels, tactics and campaigns.
Develop and optimize customer retention strategy to increase customer lifetime value and inform customer lifecycle messaging. QUALIFICATIONS: 5+ years of experience with digital and traditional marketing. Prior experience building and implementing performance marketing initiatives to support broader business and marketing objectives. Deep understanding of digital marketing, platforms and trends. Prior experience managing direct mail programs a plus. Experience with customer data, segmentation, personalization and automation. Experience analyzing and reporting on effectiveness of marketing channel, tactic and campaign performance.
Practical understanding of data systems, analysis, statistics and experimentation. Prior experience working with or within marketing agencies. Experience providing stakeholder feedback to creative work. Ability to collaborate cross functionally, gather input from others, create plans and sell them effectively to stakeholders. Proficiency in business finance. Ability to work and communicate using online collaboration platforms like Teams, Basecamp, Sprout, Zoom, etc. Exceptional writing, communication and presentation skills.
Experience with leadership and team development. Strong organizing, planning and collaboration skills, especially in a remote work environment. Generous communication style with minimal ego. Excellent listener, respectful of colleagues' work. Self-directed and self-motivated. Bachelor's Degree in marketing or business. REPORTING RELATIONSHIP: This position reports to the Director of E-Commerce All offers of employment are contingent upon successful completion of a pre-employment drug screen. As a federal contractor, we participate in E-Verify. La Crosse Footwear, Inc. is an Equal Opportunity and Affirmative Action Employer that strives for and celebrates diversity in its workforce.
Job Posted by Applicant Pro
every level of the firm and in multiple office locations, helping teams strategically connect our brand to our business goals. This position requires working in-person in our Portland, Oregon studio with the potential for hybrid work after onboarding. Typical Responsibilities With direction from a marketing director or manager, coordinate the preparation of proposals, award submissions, and technical report documents, rough draft through final layout and production, including writing, editing, proofreading, and coordination with design staff and partner and subconsultant firms.
Support interview and presentation preparation with hard copy print and electronic graphics. Champion, refine,
and maintain brand identity guidelines and the firm's graphic system across marketing and project teams. Multi-task in a fast-paced environment with aggressive deadlines; this may require working overtime during peak periods.
Database maintenance and organization including project descriptions, staff resumes, and digital images / photography. Assist with a broad range of additional marketing efforts, such as marketing collateral, market research, and online media. Be actively involved in professional and community organizations; represent the firm to clients, peer organizations and business associates. Preferred Qualifications & Skills Bachelor's degree in marketing, communications, journalism,
or a related combination of education and experience preferred.
Proficiency with Adobe Creative Suite and Microsoft Office Suite required Professional skills in graphic layout design, with ability to organize and format complex documents and presentations. Demonstrated professional skills in writing, and proofreading, including ability to follow advanced style guides. Interpersonal effectiveness and communication to develop high-quality deliverables in collaboration with staff across the firm. Ability to work independently and collaboratively, taking direction from others Ability to focus and work under deadline pressure with attention to accuracy, consistency, detail, and the ability to manage competing priorities To Apply For consideration, please submit a cover letter and resume in PDF format.
Work samples appreciated. Benefits Hennebery Eddy offers a comprehensive benefits package including but not limited to competitive health plan options, flexible paid time off, monthly hybrid work stipend, paid volunteering days, a community service scholarship, a sabbatical program, and reimbursements for professional development, licensure, and certification. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.
Hennebery Eddy Architects, Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, interaction, interactionual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability. Job Posted by Applicant Pro
manager, Supervisor, " Business assistant, Executive assistant, Assistant, Representative, Receptionist Industries: Healthcare Honorarium: $250 per 60 min online interview To be respectful of your time, we want to make sure you meet all study requirements.
Start the survey to fill out the qualification form. If you qualify, our team will reach out to you to schedule the interview with our client. For more details: jobs-search. org/marketing_portland-c444358/job_i1969309441
Finance, Financial, Operations, Strategy, Business Development, Compliance, Commercial, Risk Management Industries: Energy / Renewable Energy / Oil & Gas Honorarium: $250 per 60 min online interview To be respectful of your time, we want to make sure you meet all study requirements.
Start the survey to fill out the qualification form. If you qualify, our team will reach out to you to schedule the interview with our client. For more details: jobs-search. org/finance_portland-c444358/job_i1969310958
Maintain and develop the company website and brand representation. Develop and maintain a web site SEO and Inbound marketing generation program. Develop and maintain a social media strategy. Rollout new products and services to the market and to existing clients.
Develop product marketing materials and release campaigns. Develop newsletter and product announcements Coordinate advertising for web, print, e-mail, phone and direct mail. Coordinate trade shows and events. Maintain the CRM application with updated client and prospect information obtained from trade shows, purchased list, etc. Automate sales campaign reporting and notification to the sales team. Work with various third party
partners and services in coordinating lead distribution to sales. Conduct client or market surveys in order to obtain information about potential customers.
Coordinating webinars and other events. Perform various related duties as assigned by the company President.
