Digital Marketing Strategist

Detailed Information

LISTED SITE
  • Location: Buffalo, NY

  • Company: Safetec Of America

diverse, a WNY Best Place to Work, and is recognized for excellence in manufacturing! Responsibilities: Content Creation: Write and schedule engaging blog posts that align with the company's marketing strategy. Collaborate with the marketing team to ensure consistent messaging across all digital platforms.

Website Management: Update and maintain the company website, ensuring content is current, accurate, and aligned with brand guidelines. Utilize Word Press to edit pages on the backend, add new employees, and manage other website content. Hub Spot Management: Manage and segment Hub Spot lists for targeted and effective marketing campaigns. Schedule and optimize email campaigns using Hub

Spot to reach and engage the target audience. Track and report the effectiveness of e-blasts and online campaigns Manage behaviors, triggers & alerts through Hub Spot.

SEO Optimization: Implement and optimize SEO strategies to improve search engine rankings and drive organic traffic. Stay updated on SEO best practices and industry trends to enhance the company's online visibility. Familiarity with Yoast SEO is helpful. Research and Analytics: Conduct thorough research on products, market trends, and potential leads to inform marketing strategies. Utilize data analytics tools to analyze performance metrics from Thomas Net, Google, Hub Spot, Tradeshows, and the company website. Other Duties

: Suggest different marketing techniques to produce qualified leads for the sales team.

Develop strategic CTAs for seamless customer experience and to generate new leads. Collaborate with the Marketing Team to manage content sharing for social media (website, You Tube, Linked In, Facebook) Qualification/Background Requirements: Bachelors in Marketing, Communications, Digital Media, or related field. 3-5 years of in-house digital experience. Working in a team/collaborative-oriented experience. Proven experience in digital marketing, including content creation, SEO, and email marketing. Proficiency in Word Press, Hub Spot, and data analytics tools Ability to work collaboratively in a team environment.

A passion for staying abreast of industry trends and digital marketing innovations. B2B experience is a plus. If you have the ambition and drive to take on new challenges apply today!

Marketing / PR in Buffalo, NY

POPULAR
Now Hiring New Staff - $18.75/hr - Weekly Pay
1
Now Hiring New Staff - $18.75/hr - Weekly Pay
Buffalo, NY
Dec 21, 2023
POPULAR
Foodservice Customer Marketing Intern
1
Foodservice Customer Marketing Intern
Buffalo, NY
Dec 21, 2023

no matter their size. Our portfolio includes creative solutions geared at helping food industry professionals compete in foodservice, retail, in-store bakery, deli, and prepared foods, among others. Working in 100 locations globally, with annual sales exceeding $4billion, Rich's is a global leader with a focus on everything that family makes possible.

Rich's-Infinite Possibilities. One Family. PURPOSE STATEMENT The Foodservice Customer Marketing Intern will provide support within the Customer Marketing team in the Foodservice Division. This internship will begin in February 2024 and be ~15-20 hours/week through the Spring semester and then extend into the Summer. KEY ACCOUNTABILITIES/OUTCOMES

The Intern will support the following activities: Promotional: support Agency projects for the Foodservice Division including: o sample requests, o coordinating content and point of sale for RED and the FUEL newsletter, o updating branding on existing handling charts, and o support of ad hoc requests.

Integrating Marketing Plan : will support the execution of the Integrated Market Plan Initiatives for Customer Marketing Team including: o assistance with the monthly marketing budget reconciliation, coding, recording and routing of divisional invoices, o new product launch to win organization (photo shoots, concept development, budget tracking, timeline management, etc. ), o handling

and baking of products for photo shoots, customers visits, etc.

o support of divisional initiatives and demand creation activities, o ad hoc analysis of divisional customer rebate offers (CROs) and incentives. Market Research & Analysis: consumer and market trends identification and analysis including: o monthly reporting on key industry news, operator news and trends, o development of foodservice trends reports, o support with Datassential SCORES menu concept development, o menu tends analysis for key regions, customers or segments. Strategic Planning : support of the 2024 foodservice division strategic planning process including assistance with the Segment Strategic Plans, Integrated Marketing Plan and Foodservice Division Operating Plan.

Website Support & Development: support with segment-specific website landing page updates and e-commerce web development. Trade Show Support: support with trade show and event planning and coordination. Customer Support: coordinate and support Customer WHQ visits, ideations (i. e. FUEL sessions) and menu development sessions. KNOWLEDGE/SKILLS/EXPERIENCE Educational requirement and skills: Students must be pursuing a bachelor's or master's degree majoring in Marketing or related business field Demonstrated ability to multitask, prioritize and be able to successfully handle several projects at once, organizational skills is a must Must be resourceful; able to figure out who or where to look for information Detail oriented with solid written and verbal communication skills Microsoft Office 365 proficient, and computer savvy (i.

e. use of Microsoft Power Point, Excel, Teams, One Drive, etc. ) Ideally, some background, passion or interest in food! Able to occasionally lift 25 pounds. #LI-BE2#earlycareers#INTERN123 COMPENSATION In accordance with state law, the rate or range provided is Rich Products Corporation, its subsidiaries and affiliates (" Rich's" ), reasonable estimate of the base compensation for this role.

The actual amount may be higher or lower, based on non-discriminatory factors such as experience, knowledge, skills, abilities, shift differential, and location. Annual Range/Hourly Rate $17.00-$32.00Rich Products Corporation, its subsidiaries and affiliates (" Rich's" ), are committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin or ancestry, interaction, age, physical or mental disability, veteran or military status, genetic information, gender identity, interactionual orientation, marital status or any other legally recognized protected basis under federal, state, or local law.

The information collected by this application is solely to determine suitability for employment, verify identity, and maintain employment statistics on applicants. Applicants with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Rich's.

Please contact Rich's Human Resources department at xyz X@ if you need assistance completing this application or to otherwise participate in the application process. PDN-9ae5d28e-cc4d-4f3b-8511-8743e2273562

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Marketing and Communications Coordinator
1
Marketing and Communications Coordinator
Buffalo, NY
Dec 21, 2023

in the community. The coordinator will collaborate to create marketing plans, provide project management oversight for key development initiatives, and lead JFS's internal communications efforts. They will work with the Development and Community Engagement team to build and advance the JFS mission and brand.

A successful coordinator will be an excellent listener, collaborator and storyteller. They will also have strong organizational project management skills. WHAT YOU'LL DO This role reports to the Senior Director of Development and Community Engagement and will include: Annual Marketing Plan Development Develop and execute an annual marketing plan and calendar in collaboration with

internal and external stakeholders. Work with program directors and managers to create program marketing plans. Support program managers in executing program marketing plans, including coordinating collateral and promotional items for community outreach events.

Establish clear goals, metrics, and KPIs for marketing initiative Vendor Coordination and Project Management Coordinate communication with external vendors for graphic design, event planning, and public relations services. Project management of major departmental initiatives, including Impact Report, Gala, Annual Appeal, and others, ensuring quality and adherence to deadlines. Collaborate with vendors to optimize cost-effectiveness

and maximize ROI. Collaboration and Communication Coordinate staff story-sharing project, including the collection, editing, and distribution of staff impact stories.

Collaborate with internal departments to gather information and ensure consistency in messaging. Provide regular updates and reports on marketing performance to leadership. Digital Marketing Manage the organization's online presence, including website, social media, and email campaigns. Analyze digital marketing performance and make data-driven recommendations for improvement. Content Creation Development department content creation for email and print - create compelling narratives, craft impact stories, and share program outcomes.

Work with vendors and internal stakeholders to create and curate compelling content (visual and narrative) for various platforms to engage and inform stakeholders. Ensure content aligns with the organization's mission and resonates with the target audiences. Brand Management Ensure consistent and impactful messaging across all communication channels. Safeguard the organization's brand identity and maintain brand guidelines. WHAT YOU'LL BRING Experience in project management, communications, and/or narrative and visual storytelling. Degree in Marketing, Communications, Design, or a similar field or 3-5 years of relevant work experience.

Excellent written and verbal communication skills. Ability to work collaboratively in a fast-paced, dynamic environment. Experience in project management, communications, and/or narrative and visual storytelling. Competencies Communication Intelligence - Listens to others, is able to communicate issues clearly and credibly with widely varied audiences, and overcomes resistance; fosters open communication and manages emotion in positive ways. Relates well to all kinds of people regardless of level inside or outside of the organization.

Uses diplomacy and tact when dealing with and interacting with others. Diffuses tension. Fosters collegial and cooperative attitudes. Works effectively to achieve common goals. Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems Judgment and Decision Making - Considers relative costs and benefits of potential actions to choose the most appropriate. Client Focus - Understands and meets customer needs, whether internal or external, providing a high level of service and cooperation courteousness & sensitivity) Expectation Based on Agency Values: Must possess a complete commitment to, and understanding of, Jewish Family Service's Mission & Vision.

Cultural Responsiveness - Ensure staff and programming treat each individual with respect - we honor staff and clients and meet them where they are with regard for their unique wants and needs. ( Anava ) Partnership - Ensure staff and programs develop and maintain partnerships to support health and well-being and recognize its role in helping individuals and families achieve meaningful and lasting change. ( Chevrutah ) Trust - Work with integrity and be accountable and responsive to others to build a foundation of trust.

( Eimun ) Person Centered Care - Believe in and show through daily practice the dignity and inherent worth of every individual at every stage of life and work to address their needs as a whole person. ( B'Tselem Elohim ) WHY JOIN JFS? For more than 150 years, Jewish Family Service of Western New York has been committed to providing high quality services to all in need in the interest of helping to " repair the world. " Our services are guided by the essential connection between mental well-being, physical wellness, and positive self-worth.

Our reputation is the result of our exceptional staff. This is why, in addition to offering competitive compensation and truly exceptional benefits, we are committed to providing a supportive, inclusive work environment in which all employees are able to contribute their best. ARE YOU READY TO JOIN OUR TEAM? We offer a competitive starting wage of $26 - $29 (midrange) dependent on experience and skillset. This position offers exceptional benefits including 4+ weeks accrued Paid Time Off (PTO) plus 13 paid holidays, excellent health insurance options (IHA), 401k and much more!

We also have a reduced full-time work week of 35 hours and an early close on Fridays! This position requires a reliable vehicle, a clean NYS driver's license and required liability insurance levels of 100/300k. If hired, you must also be able to demonstrate having received the COVID-19 vaccination. If this sounds like the growth opportunity that you've been looking for, apply today! Come join our team and make a difference in your career and within the community! Job Posted by Applicant Pro

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Earn Easy Money After This Free Training
1
Earn Easy Money After This Free Training
Buffalo, NY
Dec 26, 2023

Marketing / PR In New York

1
Training Event Planner (R23-82)
Albany
Dec 20, 2023

Under the direction of the Department Manager or designee, position plans and executes local, regional, and statewide in-person and online/virtual education and training events in support of NYS policy initiatives, including conferences, meetings, and training programs; serves as an event planning specialist and member of a professional adult education and training event planning team and a logistical/project support team; and works with project sponsors and project staff to establish clear training event goals for guiding the execution of project activities.

Duties includes, but are not limited to: Planning and executing a variety of in-person and online/virtual adult education and training

events and programs (e. g. trainings, conferences, meetings, forums, retreats, webinars, self-paced online materials), including all phases of event planning, logistics, and project support.

Serving as an event planning specialist, including backssing event needs, interpreting/using event evaluation data, using best practices and industry standards in the event planning/coordination field, developing event work plans, providing on-site support for in-person events, moderating/delivering live and recorded online/virtual events, and assisting the on-boarding of project staff. Identifying suitable event venues, accommodations/room blocks, equipment, caterers, vendors, consultants/subcontractors,

and travel plans, and making arrangements within event and project parameters.

Negotiating and processing contracts with event venues and other project-related vendors. Processing payment requests and monitoring budgets and fiscal reports. Developing, reviewing, proofreading, and preparing correspondence, procedures, reports, proposals, budgets, project management plans, work agreements with vendors and consultants/subcontractors, event/training materials, and other project-related documents. Maintaining records, including event/logistical files, correspondence, databases, registration, and learning management system. Serving as liaison to project sponsors, trainees, and other stakeholders.

Conducting trainee registrations and completing other project support tasks as needed. MINIMUM QUALIFICATIONS Bachelor's degree from a college or university accredited by a USDOE, or an internationally recognized accrediting organization and minimum of 2 years of experience planning, coordinating, and executing conferences, meetings, and training events or educational programs. Excellent writing, speaking, and interpersonal communication skills. Strong knowledge of event planning/coordination industry standards. Experience applying best practices in the event planning/coordination field to make logistical arrangements and implement programs.

Experience backssing, interpreting, researching, and meeting event and training program needs of a complex nature. Experience with preparing e-mails/correspondence, procedures, reports, event work plans, budgets, and proposals in conformance with project objectives. Strong problem-solving skills and organizational skills with strict attention to detail. Strong team and customer orientation with demonstrated commitment to excellence in customer service. Demonstrated ability to successfully work under pressure as well as effectively prioritize, manage, and complete multiple tasks within established deadlines and effectively work on multiple projects with competing priorities/deadlines.

Experience using Adobe Acrobat Professional and Microsoft products, particularly Outlook, Teams, Edge, Share Point, Word, Excel, Access, and Power Point, and strong computer skills. Applicants must demonstrate an ability to develop inclusive and equitable relationships within our diverse campus community. Applicants must demonstrate an ability to support diversity, equity, access, inclusion, and belonging, relative to their role.

Ability to lift and carry up to 40 lbs. Ability to work variable days and work hours and travel regularly throughout NYS to deliver and attend programs and meetings, including travel to areas that may not be served by public transportation. Preferred QUALIFICATIONS Certified Meeting Professional (CMP) credential or equivalent. Bachelor's or Master's degree in Event Planning/Management, Hospitality Management, Marketing, Communications, or Public, Business, or Educational Administration, or related field. Experience using webinar products (e. g. Webex, Zoom, Teams) to deliver training or events.

Experience working with databases. Experience working in an adult education and training or related environment. Working knowledge of the NYS social service delivery system and public welfare programs, such as Temporary Assistance, SNAP, Employment & Advancement Services, and HEAP. SPECIAL NOTES : Employment is with The Research Foundation for The State University of New York, a private, nonprofit, educational corporation that administers sponsored program activity for the University at Albany. Salary is expected to be $55,341-$57,001 (annual). Persons interested in the above position should submit a resume, a letter of application, and the contact information for three work-related references.

Those selected for an interview will be asked to provide two writing samples for which the applicant was the primary author, according to the following: a business e-mail or memorandum written by the applicant (of non-specific length); and a report or event plan written by the applicant (2 to 3 pages in length). Those selected for a final interview will be expected to complete an event planning assignment and present their assignment outcome/project to the search committee.

Review of applications will begin immediately and continue until the position is filled. To apply, go to http: //rfhr. /jobofferdetails. jsp? JOBID=170877. Applicants may also visit our website at www. pdp. albany. edu for more information. The Research Foundation for The State University of New York offers exceptional benefits such as healthcare, dental, vision, pension plans, competitive pay, generous paid time off, tuition assistance, life insurance and long-term disability insurance. Please see the RF Benefits Flyer for more information. Federal law and regulations require notice to all prospective employees regarding crimes that have occurred on campus in the current three year period.

Please refer to the following website for the complete Annual Security Report (" Clery Report" ): http: //police. albany. edu/asr. htm As an Equal Opportunity/Affirmative Action Employer, The Research Foundation for SUNY will not discriminate in its employment practices due to an applicant's race, color, creed, religion, interaction (including pregnancy, childbirth or related medical conditions), interactionual orientation, gender identity or expression, transgender status, age, national origin, marital status, citizenship, physical and mental disability, criminal record, genetic information, predisposition or carrier status, status with respect to receiving public assistance, domestic violence victim status, a disabled, special, recently separated, active duty wartime, campaign badge, Armed Forces service medal veteran, or any other characteristics protected under applicable law.

The Research Foundation for The State University of New York, offers exceptional benefits such as healthcare, dental, vision, pension plans, competitive pay, generous paid time off, tuition assistance, life insurance and long-term disability insurance.

The University at Albany offers a variety of performing arts, world class libraries, and competitive sporting events. PDN-9ae3d1b0-90ba-403e-974e-df36b0a6dea1

1
Event Coordinator
Albany
Dec 26, 2023

events staff during events. Have knowledge of all events happening throughout the venue at all times. Responsible for ensuring events are properly set up, executed and then cleaned and reset for the next events. Always provide excellent guest service and assist Event Manager in handling guest situations as they arise.

Ability to think critically and problem solve to ensure events are consistenly running smoothly. Consistently communicate daily event details effectively with all departments and Managers on duty. Responsible for ensuring event rooms and storage areas are kept neat, clean and organized at all times. Responsible for ensuring guests invoices are entered properly into POS and

any outstanding balances are collected day of the event. Assist Event Manager in creating the events schedule. Assist Event Manager in the training and develpoment of events staff.

May be required to work events as an event server, bartender, or party host. Any additional tasks assigned by management. REQUIREMENTS High School Diploma required or GED equivalent. Associate Degree, Bachelor's Degree a plus. 2-4 years' experience working in the food & beverage and/or hospitality industry. Event specific experience a plus. Strong supervisory and interpersonal skills. Proficient with all MS Office Applications. Must be able to work a flexible schedule when needed (nights/weekends/holidays). Ability to communicate effectively in both written and oral format. Attention to detail and strong organizational skills.

Motivated team player. Professional and courteous demeanor.

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Lia Auto Group - Digital Marketing Analyst
Albany
Dec 12, 2023

minded KEY RESPONSIBILITIES: • Generate custom landing content for specific models and promotions for multiple websites • Work closely with Marketing, Web design, Social media, Store Management and Owners to develop digital marketing campaigns • Create digital marketing campaigns including display digital advertising and social media ads • Providing status reports to management • Help set budgets for digital marketing spends • Evaluate emerging technologies and marketing strategies, new and upcoming marketing trends • Responsible for managing other team members for social media marketing and intern • Responsible for coordinating office projects and office management tool • Any other duties assigned

by manager BENEFITS: • Work from home Fridays • Free gym membership • Medical, Dental and Vision • 401K plan with Employer Match • Paid Time Off • Paid Weekly • An employer funded Life Insurance Plan • Discounts on services and parts • Employee vehicle purchase plans ABOUT US: Founded in 1979, Lia Group Companies consist of Lia Auto Group, Vent Fitness, Burger Fi and various commercial properties including Hamilton Square shopping center in Guilderland.

Our team of over 1500 dedicated team members at 23 locations throughout NY, MA and CT offer our quality products and deliver exceptional consumer experiences for over 35 years. We have a long history of success and growth providing a continuous

opportunity for development. We offer competitive wages, generous benefits, a safety-conscious, drug-free work environment.

We seek those who can help us take our growth and service to the next levels. COMMUNITY: We are heavily involved in supporting the communities we live in and work in and look for people to join us in volunteerism and fundraising efforts for many local charities and non-profit organizations.

1
Marketing Reps Needed
Albany
Dec 17, 2023

Lending Operations and much more. Please respond with resume or call for 1 on 1. Flexible Hours Work From Home No Territory Restrictions Successful candidates can earn $1,000-$6,500 per sale What you will need to succeed: Eagerness to learn about real estate Computer with Internet connection Organizational skills and self-motivated A great work ethic

1
Senior Marketing Director
Albany
Dec 17, 2023

monthly residual income, 5% override commission on your Sales Team revenue, in addition to a 2% quarterly Sales Team performance bonus. Serious inquiries only, with resume to: xyz X@.

1
Travel nurse rn - picu - pediatric intensive care - $2,757 per week
Albany
Jan 15, 2024