fueling growth of the company's rich portfolios of health technology solutions in the North American market. You are a forward-thinking senior marketing leader who keeps a pulse on healthcare trends and has vast experience writing impactful narratives and running strategic marketing programs for senior executives.
Working closely with different marketing functions, you will develop and execute a 24-month marketing plan that defines what an executive reputation campaign strategy and deliverables are for Philips, connecting Philips with its executive-level prospect audience across channels. You will: Develop C-Suite awareness and engagement strategies and programs Design the strategy and
tactics, with associated messaging, that connects Philips executives with the external C-Suite audience by combining market insights and analysis with Philips' unique messaging via multi-channel communications programs Partner with Philips executives to develop unique thought leadership and market points of view Drive a coordinated, 24 month market-level planning cycle, aligned with go-to-market strategy and business and sales priorities Develop and test new executive communications programs that build executive and brand awareness for Philips, and ladder effectively to other brand and product marketing programs Champion marketing excellence and best practice sharing across the organization Drive
strategic partnerships and thought leadership in support of C-Suite engagement Connect Philips' executives with professional associations, patient advocacy organizations, health influencers, and local health technology leaders to build and strengthen strategic partnerships Develop compelling content that engages a relevant audience through webinars, conference presentations, and 1:1 meetings Support corporate Key Thought Leadership programs Own the customer decision journey, driving an executive nurture strategy in close collaboration with the Insights & Analytics team Champion executive POVs and narratives with internal Philips audiences Develop programs to expose executive thought leadership to internal audiences, including bespoke internal communications activities targeting the companies' salesforce Develop thought leadership assets that can be applied to executive sales cycles, merchandising existing external facing content and creating net-new assets Quantify and measure results, demonstrate continuous improvement Define leading and lagging key performance indicators, measuring performance and continuously optimizing plans Manage a set budget and driving efficiencies while realizing deliverables (cost control) To succeed in this role, you should have the following skills and experience: 12+ years of experience in a leading healthcare company or a market research agency working in the healthcare sector (B2B, B2G or B2C) Proven track record working with senior healthcare professionals Structured thinker/analytical approach with a proven ability to connect programs to outcomes and metrics Innovative thinker, comfortable developing new programs while simultaneously improving upon existing tactics Effective communicator with internal and external partners Strong influencing skills Team player who thrives in complex, matrix organizations Philips is an Equal Employment and Opportunity Employer/Disabled/Veteran and maintains a drug-free workplace.
PDN-9aa35748-39fe-475d-a81a-f67b0a6efed0
need to be.
We are strengthened by nine industry-leading brands -- Utilimaster®, Blue Arc™ EV Solutions, Royal® Truck Body, Dura Mag®, Magnum®, Strobes-R-Us®, Spartan® RV Chassis, Red Diamond™, and Builtmore™. Over 4,000 employees across ten states and two countries work independently and together as one team under Shyft, building chassis, vehicle bodies, and accessories that improve every route, every run, and every ride.
Empowered by a supportive, inclusive, and highly entrepreneurial culture, every person behind our brands is given the tools they need to make a positive contribution to the company, their community, and their families. Together under the Shyft umbrella, our
teams drive new synergies that bring innovations to life on the road - for an experience that is safer, more satisfying, more rewarding all around. With 50 years and millions of miles behind us, we continue to charge forward - leading the commercial vehicle transition to electric, innovating across all our brands, and earning our position among Fortune's 100 Fastest Growing Companies.
What you'll do As the Product Marketing Strategy Manager for Magnum®, a growing brand under The Shyft Group, you will play a pivotal role in driving the planning, development, and growth of Magnum® from a regional to a national brand within the truck accessories sector. Your role as Product Marketing Strategy
Manager will also involve using your keen eye for innovation to develop, oversee, and manage the product marketing strategy for Magnum® in the areas of product management and strategic planning.
You will also: Introduce new truck body accessory products Oversee product revisions to ensure a cutting-edge product line Drive the marketing and social media strategies to increase brand awareness and sales Collaborate with design through creating style sketches and storyboards Partner cross-functionally to ensure a smooth product development schedule Integrate sales and merchandise plans and forecast optimal sales quantities Provide strategic direction for the product range aligned with business expansion goals Communicate the assortment strategy during the concept, design, and development phases Own the Product Development Milestone Meetings Deliver updates to management and seek timely approvals Create business requirements documents (BRDs) Ensure effective cross-functional communication Co-develop marketing and annual budget plans for the brand Learn more about The Shyft Group and Magnum® Truck Racks by exploring the Learn More section below.
What you need to be successful High School Diploma or GED Eight or more (8+) years of sales, product management, or product marketing expertise within the truck industry Experience within the aftermarket segment (Preferred) Proficiency in Microsoft Office, particularly Word, Excel, Power Point, and Teams Strong analytical skills Ability and willingness to travel up to 40% Learn More The content below is exclusively available on our careers site job description: theshyftgroup.
/ux/ats/careersite/4/home/requisition/302? c=theshyftgroup The Shyft Group Employee Testimonials Our Story2023 Sustainability Report You Tube Channel Our Linked In Page Magnum® Truck Racks About Magnum®Magnum® Blog Magnum® You Tube Channel Magnum® Truck Racks Video (You Tube)Why The Shyft Group?
We believe that when our people thrive personally and professionally, our business thrives. We are committed to offering comprehensive benefits programs that stay healthy, feel secure, and maintain a work/life balance. Stay Healthy: Medical and Rx Plan Health Savings Account Dental and Vision Plan Healthcare Flexible Spending Wellness Plan Financial Security: 401 (k) Retirement Savings Short and Long Term Disability Company Provided Life and Dependent Life Insurance Voluntary Term Life Insurance Work/Life Balance: Educational Reimbursement Employee Assistance Program Dependent Care FSA Equal Employment Opportunity (EEO) The Shyft Group is an Equal Opportunity Employer.
All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, interaction, interactionual orientation, gender identity, age, genetic information, status as a protected veteran or status as a qualified Individual with a Disability, or any other characteristic protected by applicable federal, state or local law. If you have a disability and would like to request an accommodation in order to apply, please email us at xyz X@.
The Shyft Group is an E-Verify Employer Shyft uses E-Verify, which is an online system operated by the U. S. Department of Homeland Security in partnership with the Social Security Administration to verify employment eligibility and validate social security numbers. Through participation in the E-Verify program, information entered on Form I-9 will be provided and compared to information available at both of these agencies. See posters for more details. E-Verify Notice U. S. Right to Work Notice.
