a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from. Apply now! SUMMARY The Brand and Awareness Marketing (BAM) Team at SAP has a bold vision.
We are the stewards of the SAP brand and use the power of creativity, the reach of media and our partnerships within SAP to enhance perception in the market and attract new audiences. Within the BAM organization, the Brand Strategy team manages the brand fundamentals, including what the SAP brand stands for. Specifically, we are responsible for brand, research, brand architecture and naming, as well
as corporate positioning and messaging. We collaborate with and act as a trusted and strategic advisor on these topics to colleagues in marketing, product management, and throughout the organization.
THE ROLE As chief stewards of the SAP brand, the Brand Messaging team within Brand Strategy is seeking a brand strategy and messaging specialist. You will contribute to the development messaging across various domains including corporate, products/solutions, events, and campaigns, helping to shape and maintain the consistency and effectiveness of the SAP brand message. ROLE REQUIREMENTS · 3-5 years of experience in brand strategy, with a specific focus on positioning and messaging · Demonstrated
ability in developing clear and effective messaging for various aspects of a brand including corporate, products/solutions, events, and campaigns · Experience in conducting and applying customer research to inform and refine messaging strategies · Preferred experience in the enterprise software, tech, or IT industries.
· Copy writing experience highly desired: ideally, the ability to craft persuasive and engaging copy to inspire and guide adoption of messaging guidance · Experience in brand strategy/consulting (agency or client side) or product marketing a strong plus · Consultative, collaborative, unflappable, service-oriented style essential for effectively providing brand strategy services to SAP Marketing and SAP as a whole · Ability to analyze, develop, and articulate complex concepts and data in a simple, clear, and easy way with compelling written and oral communications · Capability to contribute to high visibility projects and collaborate effectively with team member · Ability to analyze, develop, and articulate complex concepts and data in a simple, clear, and easy way with compelling written and oral communications · A proactive mindset, sense of urgency, and “can do” attitude that relentlessly drives initiatives and goals to success · Passionate about building brands that engage audiences and fuel business growth Location Requirements: Candidates can be based anywhere in the US.
We build breakthroughs together SAP innovations help more than 400,000 customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with 200 million users and more than 100,000 employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development.
Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, we build breakthroughs, together. We win with inclusion SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential.
We ultimately believe in unleashing all talent and creating a better and more equitable world. SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: xyz X@.
For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training. EOE AA M/F/Vet/Disability Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), interactionual orientation, gender identity or expression, protected veteran status, or disability.
Compensation Range Transparency : SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAP’s commitment to pay equity. SAP provides the hourly base salary rate range applicable for the posted role. The targeted range for this position is 113,700 - 234,200 USD. The actual amount to be offered to the successful candidates will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc.
as determined through the selection process. SAP offers limited benefits for employees hired into hourly or like roles subject to appliable plan/policy terms. A summary of benefits and eligibility requirements can be found by clicking this link: SAP North America Benefits. Requisition ID: 385315 Work Area: Marketing Expected Travel: 0 - 30% Career Status: Professional Employment Type: Regular Full Time Additional Locations: Virtual - USA #LI-Hybrid
