Work cross-functionally with leadership, sales, and divisions on development and execution of a go-to-market strategy. Obtain market and customer insight through a mix of formal and informal channels such as internal business reviews, qualitative and quantitative research and hands on customer interaction to inform marketing strategy and plans.
Alongside sales and marketing partners own execution of the annual marketing plan, sales force communication plan and calendar of events. Primary liaison between internal product divisions and stakeholders looking to reach this sales force Deploy successful marketing campaigns and own their implementation from ideation to execution. Lead marketing
projects and provide guidance to product divisions on product positioning, messaging, and development of sales tools. Collaborate in the development of new products, programs and services.
Compose, develop, evaluate, and conduct training on market segment to sales Collaborate, participate in, and coordinate promotional activities or trade shows. Review the competition and market trends to optimize and implement marketing initiatives. Share key insights with stakeholders. Identify needs for new products and services and makes recommendations to leadership. Build strategic relationships and partner with key industry players, customers and associations Prepare and monitor the marketing budget
on a quarterly and annual basis. Analyze budgets and financials to measure marketing programs performance and identify areas of opportunity.
Track & measure all initiatives, communicate results (sales results attainment, Medline brand equity, Medline brand penetration and market share). MINIMUM JOB REQUIREMENTS COVID-19 Vaccination Please be aware that Medline requires all employees starting in this position to be fully vaccinated against COVID-19. This position will require the successful candidate to provide proof that they are fully vaccinated by their start date. Medline is an equal opportunity employer, and will provide reasonable accommodations to those individuals who are unable to be vaccinated for COVID-19 consistent with federal, state, and local law.
Education Bachelor's degree in a business-related field. Work Experience At least 2 years of marketing or sales experience (ex. Understanding business priorities, developing marketing plans, defining communication message and developing content for both online and offline usage, track and measure results)Experience leading marketing campaigns that drive return on investment. Experience in creating and executing a full marketing plan for a business segment, including tracking and measuring outcomes.
Knowledge / Skills / Abilities Experience with project and program management (for example: planning, organizing, and managing resources to bring about the successful completion of specific project goals and objectives). Experience defining problems, collecting data, establishing facts, and drawing valid conclusions. Ability to backss the landscape, understanding customer needs/priorities and skills to use that insight to develop innovative and effective marketing programs that generate sales. Ability to build diverse, collaborative relationships. Proficiency with Excel, Power Point, Word.
Willing to travel up to 30% of the time for business purposes (within state and out of state). PREFERRED JOB REQUIREMENTS Education Master's degree. Experience Experience in healthcare, supply chain and marketing in another B2B industry preferred. At least 4 years of marketing or sales experience (ex. Understanding business priorities, developing marketing plans, defining communication message and developing content for both online and offline usage, track and measure results)
