and Evernorth Health Services. It takes a heck of a lot of grit. But most importantly, it takes our unique blend of health care expertise and artful storytelling to craft the meaningful campaigns, content and experiences that inspire healthy action. POSITION SUMMARY Our internal agency is seeking a Copywriter to join our Studio team, reporting directly to The Studio Creative Director.
You will be a fundamental part of our team, contributing to creative projects across all dimensions of the The Cigna Group and our two go-to-market brands Cigna Healthcare and Evernorth Health Services (D2C, B2B, B2B2C). To do this, you'll need to be an expert storyteller who is fluent in concepting and
writing for multiple channels and audiences. All of this with a goal of delivering meaningful brand experiences for our customers, clients and partners. WHAT YOU'LL DO Partner with Creative Directors, Art Directors, Designers and other members of The Studio team to bring insight-driven creative concepts to life in unexpected and thought-provoking ways Translate complex business strategies and product information into engaging headlines, copy and calls to action that inspire, inform and drive action for all audiences Develop concepts and write copy for a wide-range of cross-channel creative execution such as videos, social posts, websites, digital display, email, direct mail, print collateral
and presentation narratives Demonstrate a curiosity to stay on top of emerging trends, while keeping the pulse of advertising industry shifts and best practice Confidently articulate creative ideas within internal creative reviews and brainstorms Quickly become an expert with regard to The Cigna Group, Cigna Healthcare and Evernorth Health Services robust offering of products and solutions Act as a steward for our family of brands, responsible for maintaining consistency of visual identity across all experiences Partner with account management and producer teams to ensure creative is on brief, on time and on budget WHAT YOU'LL BRING 3-5 years of experience in an advertising agency or highly strategic in-house agency A portfolio that demonstrates creative work across multiple channels (ex.
digital, social and video work a plus) An expert level understanding of how an idea can be brought to life across all channels-knowledge of best practice for digital, social and traditional channels is a must Attention to detail An aptitude for earning trust and developing meaningful relationships A positive attitude with a " get-stuff-done" mindset A passion for creative work, both in and out of our industry Ability to work from a Cigna office 50% of the time, as requested by the business If you will be working at home occasionally or permanently, the internet connection must be obtained through a cable broadband or fiber optic internet service provider with speeds of at least 10Mbps download/5Mbps upload.
About The Cigna Group Doing something meaningful starts with a simple decision, a commitment to changing lives. At The Cigna Group, we're dedicated to improving the health and vitality of those we serve. Through our divisions Cigna Healthcare and Evernorth Health Services, we are committed to enhancing the lives of our clients, customers and patients.
Join us in driving growth and improving lives. Qualified applicants will be considered without regard to race, color, age, disability, interaction, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, interactionual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws.
If you require reasonable accommodation in completing the online application process, please email: xyz X@ for support. Do not email xyz X@ for an update on your application or to provide your resume as you will not receive a response. The Cigna Group has a tobacco-free policy and reserves the right not to hire tobacco/nicotine users in states where that is legally permissible. Candidates in such states who use tobacco/nicotine will not be considered for employment unless they enter a qualifying smoking cessation program prior to the start of their employment. These states include: Alabama, Alaska, Arizona, Arkansas, Delaware, Florida, Georgia, Hawaii, Idaho, Iowa, Kansas, Maryland, Massachusetts, Michigan, Nebraska, Ohio, Pennsylvania, Texas, Utah, Vermont, and Washington State.
and Evernorth Health Services. It takes a heck of a lot of grit. But most importantly, it takes our unique blend of health care expertise and artful storytelling to craft the meaningful campaigns, content and experiences that inspire healthy action.
POSITION SUMMARY Our internal agency is seeking a B2B Copywriter to join our creative team, reporting directly to the Group Creative Director of Cigna Healthcare. You will be contributing to high-profile B2B creative projects focused on lead nurture, retention and acquisition and other key sales initiatives. While you need to be able to craft language for a business audience, it's also critical that your writing be bold, engaging, and able
to connect with a B2B audience in unexpected and thought-provoking ways. That's why you must be a storyteller who is fluent in concepting and writing for multiple channels with a goal of delivering a meaningful brand experience for our clients.
WHAT YOU'LL DO Partner with Creative Directors, Art Directors, Designers and other members of the team to develop insight-driven creative concepts and bring them to life in unexpected and thought-provoking ways. Translate extremely complex business strategies and product information into engaging headlines, copy and calls to action that inspire, inform and drive action for a B2B audience. Develop concepts and write copy for a wide-range of cross-channel
creative execution such as websites, digital display, email, direct mail, print collateral and presentation narratives.
Demonstrate a curiosity to stay on top of emerging trends, while keeping the pulse of advertising industry shifts and best practice. Confidently articulate creative ideas within internal creative reviews and brainstorms, as well as present them in a persuasive and compelling manner to partners and clients. Quickly become an expert on Cigna Healthcare's robust offerings of products and solutions. Act as a steward for our brand, maintaining a consistent verbal identity across all experiences. Partner with account management and producer teams to ensure creative deliverables are on brief, on time and on budget.
WHAT YOU'LL BRING Bachelor's degree in advertising, writing or communications. 3-5 years of experience in an advertising agency or highly strategic in-house agency. A world-class portfolio that demonstrates creative work with flawless execution across all channels (must include examples of B2B work). An expert level understanding of how an idea can be brought to life across all channels-knowledge of best practice for digital and traditional channels is a must. An enviable (almost to the point of being annoying) level of attention to detail when writing copy.
An aptitude for earning trust and developing meaningful relationships. A positive attitude with a " get-stuff-done" mindset. Ability to work from a Cigna office 50% of the time, as requested by the business If you will be working at home occasionally or permanently, the internet connection must be obtained through a cable broadband or fiber optic internet service provider with speeds of at least 10Mbps download/5Mbps upload. About The Cigna Group Doing something meaningful starts with a simple decision, a commitment to changing lives.
At The Cigna Group, we're dedicated to improving the health and vitality of those we serve. Through our divisions Cigna Healthcare and Evernorth Health Services, we are committed to enhancing the lives of our clients, customers and patients. Join us in driving growth and improving lives. Qualified applicants will be considered without regard to race, color, age, disability, interaction, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, interactionual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws.
If you require reasonable accommodation in completing the online application process, please email: xyz X@ for support. Do not email xyz X@ for an update on your application or to provide your resume as you will not receive a response. The Cigna Group has a tobacco-free policy and reserves the right not to hire tobacco/nicotine users in states where that is legally permissible.
Candidates in such states who use tobacco/nicotine will not be considered for employment unless they enter a qualifying smoking cessation program prior to the start of their employment. These states include: Alabama, Alaska, Arizona, Arkansas, Delaware, Florida, Georgia, Hawaii, Idaho, Iowa, Kansas, Maryland, Massachusetts, Michigan, Nebraska, Ohio, Pennsylvania, Texas, Utah, Vermont, and Washington State.
