marketing and communications goals and objectives. In addition, the position may be responsible for planning and carrying out constituency and outreach events. Qualifications: Education: Bachelor's degree in Marketing. Licenses/Certifications: None. Experience: Seven to ten years of related experience, in a financial institution preferred.
Previous experience managing a marketing department and budget preferred. Proven experience in the promotion of products/services. Or equivalent combination of education and experience. Essential Functions: A: Job Specific: Propose and implement communication and marketing strategies to achieve organizational goals and objectives. This includes collaboration
with the organization's CEO and/or Executive Management Team as well as other cross-functional teams. Develop content (Web, print, PPT and other) that best conveys key messages and meets business goals of organization.
Develop and manage content to the organization's current and future social media channels (i. e. Facebook, Twitter, Linked In, Instagram, Pinterest, You Tube and emerging networks). Manage and review content for organization's public-facing website(s), update with fresh content on a regular basis. Track, measure and report effectiveness of communication programs, marketing campaigns and events. Conceptualize and develop revenue-generating marketing programs to promote Bank
products and services. Perform market research to identify threats, opportunities, customer segments and define market targets.
Develop marketing activities to attract/retain customers. Develop and propose annual budget and operate within budgetary restraints. Utilize allocated resources in the most efficient manner possible to promote the Sutton Bank brand, its services and products. Define strategies for launching new and existing products taking into consideration competitive pricing models, internal costs, value proposition metrics, market acceptance and adoption rates. Educate staff on product opportunities, selling points, competitive landscape, and value proposition.
Oversee donations provided on behalf of the Bank. Collaborate with sales staff to design marketing campaigns to assist in goal accomplishment. Provide prospect lists and evaluate local competition. Propose/implement marketing activities based on research and best practices. Monitor return on marketing initiatives. Serve as the Bank's Brand Manager, responsible for maintaining, improving and upholding the Sutton Bank " brand" to ensure that the name is associated with positive results by creating a lasting impression among consumers and improving product sales and market share.
This includes securing and managing the trademarks associated with the Bank and its affiliates. Work with management and vendors in developing procedures, identifying processes and training staff upon the introduction new programs/products. Create all marketing material used to promote such programs. Analyze program/product success using industry trends, new account acquisition thresholds and customer retention data. Make recommendations to enhance current product mix. Create ad and promotional campaigns. Source, select and hire vendors to assist in print, billboard, radio, television, internet and social media marketing initiatives.
Negotiate contracts and services. Develop marketing materials to support business needs across the organizations. Evaluate current products and services. Analyze reports to determine current utilization and trends. Recommend adjustments, product/service enhancements or elimination. Chair the Marketing Committee. Develop agendas, lead discussions and implement decisions. Attend training conferences and participate in user groups to identify best practices and new marketing trends. Stay abreast of market needs through market research, industry publications, analyst research, experiential research, client surveys.
Knowledge/Skills/Abilities: The ability to communicate effectively and clearly, both in verbal and written communications. Excellent interpersonal skills. Strong knowledge of the business area that is being supported. Self-directed and motivated. The ability to manage multiple tasks. Excellent problem-solving skills. Ability to work across teams in departments for retail banking and payments. Ability to respond to common inquiries or complaints from employees, customers, regulatory agencies, or members of the business community.
Ability to effectively present information to top management and employee groups. Ability to write training documents and correspondence. Ability to solve practical problems and deal with a variety of variables in situations where only limited standards exist. Ability to interpret a variety of instructions. Sutton Bank is an Equal Employment Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, interaction, age, national origin, interactionual orientation, gender identity, disability or protected veteran status. Job Posted by Applicant Pro
preferred. Proven experience in the promotion of products/services. Or equivalent combination of education and experience. Essential Functions: A: Job Specific: Develops client-facing communications (emails, push notifications, etc. ), working closely with partners across the Sutton Bank landscape.
Assists with writing/producing documentation for internal communication and project tracking. Perform new account and account closing surveys. Accumulate data and report findings to management. Propose recommendations to increase customer acquisition and retention. Administer the Sutton Bank Scholarship annually, working with the High School Guidance offices, and coordinating the disbursement
of payments to the appropriate Bursar's Offices. Manage the customer/prospect data base. Create marketing programs via software that customer facing associates use to cross sale additional products to current customers.
Run reports to validate account/product acquisition and identify key personnel. Periodically review disclosures and branch postings for compliance with regulatory mandates. Review donation requests and determine the manner in which funds should be utilized to promote community relations and good will. Knowledge/Skills/Abilities: The ability to communicate effectively and clearly, both in verbal and written communications. Excellent interpersonal skills. Strong knowledge
of the business area that is being supported. Self-directed and motivated.
The ability to manage multiple tasks. Excellent problem-solving skills. Ability to respond to common inquiries or complaints from employees, customers, regulatory agencies, or members of the business community. Ability to effectively present information to top management and employee groups. Ability to write documents and correspondence. Sutton Bank is an Equal Employment Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, interaction, age, national origin, interactionual orientation, gender identity, disability or protected veteran status. Job Posted by Applicant Pro
