We succeed when everyone belongs and strive to build a Home for All where all associates can be their true, authentic selves at work. Learn more about our culture here. Job Description The Commercial Channel Marketing Manager is responsible for the planning and execution of channel-specific marketing strategies to achieve P&L objectives.
You will be developing channel-specific marketing strategies, planning marketing campaigns, and managing marketing communications. You will be skilled at working on cross-functional teams including Category Management, Finance, Digital, Brand Management and Sales. Reporting to the Director of Channel Marketing, the ideal candidate is a service-oriented,
motivated, passionate, creative, and collaborative individual who has a deep understanding of distribution channels, marketing experience, and the consumer journey.
Position Location: This is a hybrid opportunity with 3 days per week (Tue, Wed, Thu) onsite at our Oak Creek, WI office. Occasional travel required (up to 20%). DUTIES & RESPONSIBILITIES: Design the commercial channel marketing strategy, influence, and align with sales colleagues, key internal business partners, and other cross-functional teams Collaborate with Category Management teams to identify and implement growth initiatives within our current product portfolio as well as expansion areas. Understand business unit P&L
objectives to make sound go-to-market recommendations in order to drive top and bottom-line growth.
Collaborate with sales, product marketing, and brand execution teams in the areas of: Growth initiatives Program development and implementation Research including competitive insights and recommendations Presentations and training delivery on new and existing products Commercialization planning & execution Provide input to brand and print, digital, video & merchandising messaging and ensure they align with the overall channel strategy and drive the best possible consumer experience Determine platforms to ensure sales team has modern marketing tools & techniques to enable sales Build and maintain channel expertise through field travel, attendance at industry events, competitive analysis and close collaboration with sales and business unit partners.
Lead cross-functional planning to ensure alignment and preparedness across multiple stakeholders - delivering on time and on-quality work Partner with brand execution team to ensure development of digital collateral to drive product launches, promotions, key marketing campaigns, programs within channel and customer-specific marketing. Analyze market data, trends, consumer preferences, and competitor behavior to optimize marketing strategies.
Evaluate and improve existing channel marketing strategies Qualifications Bachelor’s degree in Marketing, Business or related field. Minimum of five (5) years of sales, product management, or marketing experience required. Channel Leadership experience preferred. Experience within the Consumer/Durable Goods industry preferred. Demonstrated ability to influence, collaborate and build trust. Demonstrated solid analytical skills and problem-solving ability with basic financial acumen. Demonstrated ability to communicate effectively with all levels of the business.
Proficiency with Microsoft Office Suite. Strong multi-tasking and project management skills. Strong resilience to find solutions; independent thinking and problem-solving. Growth mindset - demonstrated ability, and desire to learn quickly. Experience managing agency partners preferred. Additional Information At Fortune Brands Innovations, we support the overall health and wellness of our associates by offering comprehensive, competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates’ unique needs. This includes robust health plans, a market-leading 401(k) program with a company contribution, product discounts, flexible time off benefits, inclusive fertility / adoption benefits, and more.
We offer numerous ERGs (Employee Resource Groups) to support inclusivity and our associates’ feeling of belonging at work. Fortune Brands Innovation (FBIN) is built on industry-leading brands and innovation within our operating segments: water, outdoors and security. We have an impressive track record of strong financial results, market outperformance and growth, which translates into career and professional growth opportunities for associates.
Please visit our website at to learn more. Equal Employment Opportunity FBIN is an equal opportunity employer. FBIN evaluates qualified applicants without regard to race, color, religion, interaction, gender identity or expression, national origin, ancestry, age, disability/handicap status, marital status, protected veteran status, interactionual orientation, genetic history or information, or any other legally protected characteristic. Reasonable Accommodations FBIN is committed to working with and providing reasonable accommodations to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please contact us at xyz X@ and let us know the nature of your request along with your contact information.
For more details: jobs-search. org/finance_oak-creek-c451659/channel-marketing-manager-commercial-oak-creek_i1962300572
