strategy and execution, influencer activations, brand partnerships, content marketing, and ultimately ensure the best consumer brand experience. This position will report to the Director of Marketing for North America. RESPONSIBILITIES Lead the creation, implementation, and performance evaluation of Nature's Sunshine social strategy across all channels (Linked In, Instagram, Facebook, Tik Tok, etc.
). Proactive planning and goal setting for social channels Coordinate assets and manage shot lists for internal and external photoshoots (studio, lifestyle, stop-motion, location) Publish relevant, original, and high-quality content, leveraging trending topics, hashtags, and user generated
content Provide monthly performance evaluations, and based on performance, provide recommendations on optimizations Create and deploy organic influencer strategy and activation with post-execution backssment and recommendations.
Strategize, initiate and execute brand partnerships that will grow brand awareness and expose new audiences to Nature's Sunshine Run in-house paid media on Meta, boost content as needed, report on success of campaigns, and provide post-campaign analysis and recommendations Lead the development and implementation of the content marketing strategy across social, blogs, shareable, SEO, etc. QUALIFICATIONS Bachelor's degree in marketing, digital communication, or
similar. Two or more years of work experience in DTC and Brand Marketing.
Two or more years of work experience with content marketing initiatives (e. g. Social, blog content creation). Portfolio of consumer-facing campaigns, including creative, social, PR, and influencer marketing. SKILLS Strong communication skills: Ability to clearly communicate strategy and results internally, as well as employ a clear and consistent brand voice externally on social media and the blog. Project Management : Incredibly organized with the ability to take a project from conceptualization to execution in an efficient and timely manner. Marketing Strategy: Marketing acumen combined with social intelligence.
Data Analysis: The ability to look at the data available and apply it to larger strategies to accomplish goals. Copywriting: Ability to write witty, attention-grabbing social copy, timely commentary, and concise copy that speaks to a specific audience. Job Posted by Applicant Pro
of a positive mindset and dedicated work ethic. The Marketing Manager position serves as an integral part of the management team by developing and implementing marketing strategies and supporting all center business in the areas outlined below, as well as in other areas of management where assistance is needed.
ESSENTIAL DUTIES and RESPONSIBILITIES Primarily responsible for the research, creative development, and implementation of the annual marketing plan and creative branding initiatives. Executes the annual marketing budget with management of the monthly income and expense forecasting. Responsible for leading the development and implementation of Center events and promotions; including
scheduling entertainment and vendors. Coordinating advertising, supervising signage, website, and social media updates for the event, taking event photos, and preparing summaries.
Sponsorship for marketing initiatives: researching potential financial and in-kind sponsors and working with company leadership to secure partnership agreements. Responsible for implementing and overseeing the customer loyalty program. Maintain databases, coordinating communications and advertising to shoppers. Integral in directing, creating, and overseeing social media campaigns and results. Responsible for enhancing the business or workforce partnership programs. Coordinate advertising, center marketing signage,
website, and social media updates for optimal ROI results.
Quarterly Tenant Meeting: Works with Management Team to host meetings and present marketing and other relevant information. Responsible for fielding all incoming marketing calls and process appropriately based on job description outline. Assist management team with tenant and customer relations and communicate all areas of concern to the General Manager. Assist with the leadership of Center staff, in particular, the Marketing Coordinator and Customer Service team members. Perform special projects or other duties as assigned by Center and Company leadership. EDUCATION and EXPERIENCE Bachelor's degree (BA/BS) from a four-year college or university or equivalent of professional and creative experience.
A minimum of 2 years of hands-on experience in shopping center or retail marketing. Must possess 2 years experience in marketing, event planning, public relations, advertising and social marketing experience. Proficient with various software programs, including In Design and Photoshop. Professional experience with social and digital media. Outlets at Traverse Mountain is an Equal Employment Opportunity employer committed to fostering, cultivating and preserving a culture of diversity and inclusion.
We embrace and encourage our employees' differences in age, color, disability, ethnicity, family or marital status, gender identity or expression, language, national origin, physical and mental ability, political affiliation, race, religion, interactionual orientation, socio-economic status, veteran status and other characteristics that make our employees unique. Job Posted by Applicant Pro
