models, and aerial data to make property data easy to get and easy to use. Our customers are insurance adjusters, roofing contractors, and solar installers who work faster and safer by adopting our platform. We are looking for a Demand Generation Marketing Manager to immediately contribute to our growth.
This person is a smart, creative team-player that loves a variety of work and new problems to solve. Reporting to the AVP of Marketing, this position will manage our demand generation efforts while sitting in the middle of all marketing activity. About Loveland Innovations Loveland Innovations is a family of trailblazing innovators turning inspection data into clarity and action. Our
industry-leading platforms empower our customers to grow, differentiate, adapt, and succeed at the highest levels. Our mission is to be the world leader in inspection data and visualization solutions of properties and structures.
Our Core Values Innovation : We Live for Light Bulb Moments Integrity : We Take Ownership Ohana : We're Bound Together by Purpose and Vision Description Define and execute marketing plans to generate high-quality leads and create/accelerate opportunities and drive revenue across multiple industry verticals Responsible for demand generation including all or parts of digital marketing, email marketing, industry events, SEO, PPC, and content Oversee PPC strategy
and liaise with agency running PPC campaigns Develop and deliver high-touch marketing programs that generate quality pipeline, move prospects through the sales cycle , and build community with current customers Create, execute, monitor, report, and follow-up on campaigns to generate a targeted number of leads Work cross-functionally with sales, customer success, product, and others to execute agreed upon marketing plans Proficient in campaign management and attribution through Salesforce, present recommendations for improve attribution and tracking, ensure consistency in reporting Support industry sales leads on logistics and execution tasks to support the success of event programs such as trade shows, meetups, webinars, etc Travel to select regions to provide onsite support to sales for events Manage and control budget, maintain invoicing process and accounting for events to ensure consistent tracking across all regions Manage the company's lead database in Salesforce Minimum Qualifications Bachelor's degree B2B marketing and sales interactions are required Self-motivated, able to work autonomously and proactively communicate across teams Strong project management and organization skills with the ability to independently manage multiple initiatives at once Innovate and bring new ideas and provide fresh perspectives on current campaigns, messages, positioning, or processes Results oriented with experience using qualitative and quantitative metrics with a focus on revenue, conversion, sales, and other marketing goals - an ability to think analytically to maximize return on marketing spending Excellent interpersonal skills both in person, by phone and over email with high integrity A creative or innovative flair - the ability to creatively solve problems and make marketing fun and interesting Professional writing ability Ability to travel to trade show events as needed (less than 5% of the time) 2-3 years of experience Preferred Qualifications Degree in business or marketing Deep Salesforce experience ABM marketing experience Excellent writing ability for promotional emails, event, product descriptions, product inserts, social media Previous experience planning and coordinating marketing plans and events 3-5 years of experience Bonus Qualifications Proven experience in a B2B marketing role with experience in solar, roofing/construction, or insurance Interest in AI, drones, 3D modeling Compensation Base Salary: $60,000 - $80,000 DOE Bonus: Up to 15% annually Nine paid company holidays Generous PTO allocation 401K after 90 days (100% company match up to 4%) Flexible hybrid work schedule Medical (Select Health) & Dental (Principal) - LI covers 80% of the premiums for employee & dependents Vision Short and long term disability (covered 100% by LI) Life Insurance Optional Pet Insurance Job Posted by Applicant Pro
