requires a high level of creativity, attention to detail, and project management skills. RESPONSIBILITIES AND DUTIES Work directly with project managers, designers, social media, and content teams to design and implement key marketing campaigns. Perform competitive research to understand what's happening in the market and incorporate your findings into each campaign for better results.
Facilitate cross-functional communication among project stakeholders. Conduct analysis to determine the effectiveness of each marketing campaign, and report key findings to stakeholders. Run regular social promotions and campaigns and track their success (e. g. Twitter chats, Linked In discussions, etc.
). Drive consistent, relevant traffic and leads from our social network presence. Build and manage the company's social media profiles and presence, including Website, Linked In, and additional channels that may be deemed relevant.
Monitor and engage in relevant social discussions about our company, competitors, and/or industry, both from existing leads and customers as well as from brand new audiences. Track, measure and analyze all initiatives to report on social media ROI. Work alongside other marketers and content marketers to help distribute content that educates and entertains our audience and supports marketing goals. Explore new ways to engage and identify new social networks
to reach our target clients. REQUIREMENTS BA/BS degree or equivalent work experience.
Active and well-rounded personal presence in social media, with a command of each network and their best practices. Excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions. Proficiency in using social media software to monitor social media conversations. You will be our ear to the ground to route the appropriate marketer, sales rep, and/or support rep to social conversations. Past experience building audiences either online or offline. SENIORITY LEVEL Regional Commercial Leader/Management Team EMPLOYMENT TYPE Full-time
