reflect and recharge. The manufacturer’s signature brands include Belgard® and Echelon® hardscape and masonry materials; Barrette Outdoor Living® and Moisture Shield® fencing, decking and railing; Sakrete® and Amerimix® packaged concrete and mortar; Techniseal® sands, jointing technologies and surface protectors; Pebble Tec® pool finishes; plus popular brands of landscape and gardening materials.
Job Summary The Marketing Coordinator is responsible for supporting the marketing efforts of the Belgard brand. The marketing coordinator will work closely with marketing, sales, operations, IT, and agency partners to execute our multi-year brand strategy and annual marketing plans to continually
drive brand awareness, engagement and conversion as defined by KPIs. Responsibilities Content and Brand Communications Assist with development of, and monitor adherence to, brand standards Identify opportunities to capture content that elevates and supports the Belgard brand Work with content team on the content submission process to identify opportunities for the capture of images and videos Partner with Sr Brand Manager and content team to brainstorm creative ways to capture and utilize shared content to communicate our brand promise Support Trade Show Manager with development of branded tradeshow and event messaging, content and execute vision Support internal communications team with updates
on the brand and key activations Work with sales and brand leads to assist with training content and curriculum with Power Points, videos, and internal updates Assist with collateral design and production and digital asset management system maintenance Responsible for internal Marketing landing page accuracy and reporting for the brand Digital Marketing Assist with ongoing website updates, upgrades, and maintenance and track progress Create meaningful customer journeys and campaigns that drive customers through the lead pipeline Assist with development, execution, and tracking for branded e-newsletters Digital campaign tracking and reporting Assist with SEO and SEM campaign support as needed Brainstorm and identify opportunities to drive traffic to and Rooms.
Brand Support Brainstorm with Sr Brand Manager to outline tactics to achieve defined KPIs Liaise with various agencies, ensuring adherence to schedules, budgets and project objectives Assist with creating reports and presentations for KPI tracking, campaign updates and key initiatives Project management updates and tracking Scheduling monthly and quarterly agency meetings Requirements Bachelor’s degree or advanced degree in marketing, communications Minimum 2 years brand, marketing or channel experience Organizational skills and ability to manage multiple projects simultaneously Excellent communication skills demonstrated through clear, concise verbal and written communication Ability to maintain good working relationships with customers, team members, external business partners and third-party vendors Adept in Microsoft Office Suite Ability to travel up to 10% What CRH Offers You Highly competitive base pay Comprehensive medical, dental and disability benefits programs Group retirement savings program Health and wellness programs A diverse and inclusive culture that values opportunity for growth, development, and internal promotion About CRH CRH has a long and proud heritage.
We are a collection of hundreds of family businesses, regional companies and large enterprises that together form the CRH family. CRH operates in a decentralized, diversified structure that allows you to work in a small company environment while having the career opportunities of large international organization. If you’re up for a rewarding challenge, we invite you to take the first step and apply today! Once you click apply now, you will be brought to our official employment application.
Please complete your online profile and it will be sent to the hiring manager. Our system allows you to view and track your status 24 hours a day. Thank you for your interest! Oldcastle APG, a CRH Company, is an Affirmative Action and Equal Opportunity Employer. EOE/Vet/Disability--If you want to know more, please click on this link.
