this position, the perfect candidate will excel in the following areas: Staff Development Ensure each Marketing Consultant achieves revenue targets across existing, new, and digital business lines--and coach marketing consultants through a plan to achieve individual goals Maintain a well-developed sales team by identifying future training and staffing requirements within sales department Ensure effective onboarding of new hires and provide continuing education to existing staff to maximize performance and relevance to our clientele Properly equip and remove obstacles for our team's success through coaching and communication both internally and in the field Revenue Development Establish
sales strategies, plans and alignment in support of revenue goals by creating annual, quarterly, and monthly business plans that link to revenue goals, including budgets, in consultation with the GM/DOS.
Collect and analyze monthly and quarterly revenue forecast information from sellers on a weekly basis and accurately forecast revenue performance throughout the year to ensure performance is on target Work collaboratively with the sales team to build new ideas and implement plans to drive revenue Analyze staff performance metrics and use data to shape strategies for revenue development Oversee management of sales contracts and inventory by working with GM/DOS/Marketing Consultants
on pricing, fulfillment, and delivery Marketing Strategy Development Excel in Digital Marketing Strategy Development and campaign execution Ability to translate client needs into a marketing strategy utilizing linear and digital tactics Consistently support Marketing Consultants internally and in the field in new business development leveraging client-centric solution selling Ensure client results, satisfaction and retention and attend sales meetings with key clients to accelerate the sales cycle, grow the account, and demonstrate commitment to client success Ability to analyze campaign performance metrics and make relevant recommendations regarding optimizations.
Heavy emphasis on digital campaign performance. Experience needed: 5 years sales experience (including television and digital sales) and team management experience preferred Proven success in developmental business with a heavy emphasis on Digital Marketing Proven success in client growth and retention with a heavy emphasis on Digital Marketing Effective relationship building, customer service, communication, and negotiation skills Ability to anticipate, meet and/or exceed customer needs, wants and expectations in an evolving marketplace Passion for contributing to a sales team with a positive mindset College degree preferred Sinclair Broadcast Group, Inc.
is proud to be an Equal Opportunity Employer and Drug Free Workplace! About Us Make your mark in Media with Sinclair Broadcast Group, a diversified media company dedicated to connecting people with content everywhere! We have consistently led the broadcast industry since our inception, and now Sinclair owns the largest regional sports network business and one of the largest television broadcast portfolios in the country. In addition, we have affiliations with all of the major broadcast networks, own Tennis Channel, and several multicast networks including TBD and Comet.
Our content is distributed over-the-air, on multi-video providers, and through our industry-leading digital media platforms. We're at the forefront of Next Gen technology, enabling innovative new ways to engage with broadcast content like never before. We also recently launched a free TV streaming service called STIRR. Our success is the direct result of our extraordinary employees and management team who believe in our vision and are dedicated to ensuring a great future for our employees. We are advancing the world of Media and want YOU to join our winning team!
About the Team The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let's talk.
problem solvers who have great communication skills and the ability to cultivate client relationships. In return, we offer a unique career opportunity: one where you are given a challenging mission, world-class tools to help you succeed, and the chance to realize your full potential as a sale's professional.
CUMULUS Columbia, SC currently features 5 stations in the Columbia area and surrounding counties. Our stations include: 107.5 WNKT-FM The Game - Home of Gamebird Sports, B106.7 WTCB-FM Adult Contemporary, KISS 103.1 WLXC Urban Adult Contemporary, 98.5 WOMG Columbia's Classic Hits, and ESPN - WISW 1320 Sports Talk. The cluster of 5 stations reaches thousands of listeners on a daily
basis. The Account Executive identifies and develops new business opportunities; grows existing client relationships; offers solutions that help clients achieve their business goals; closes business and meets or exceeds set sales targets.
Key Responsibilities: Able to identify client business needs by gaining a deep understanding of their goals, objectives and processes as well as their external environment including key market and consumer trends to proactively develop customized advertising solutions to meet client objectives Deliver effective multi-platform, integrated sales presentations (broadcast, digital, events); negotiation and closing Beyond our broadcast products, have strong
familiarity and become full-versed in selling both Cumulus' station digital assets (e.
g. streaming, stations website and social advertising) and digital audience extension products to deliver a complete marketing solution to advertisers Excel at prospecting and aggressively seeking new clientele by networking, cold calling, canvassing, referrals or other means to build and maintain a full pipeline of sales prospects Follow all station and corporate procedures for preparing orders, resolving billing issues, submitting regular reports regarding sales, pipeline lists, forecasts and competitive analysis Stay abreast of the competitive landscape and emerging technologies to best position Cumulus in the marketplace Think creatively and generate original ideas Qualifications: Proficient in Microsoft Office suite, social networking platforms and CRM tools Excellent communication skills Experience developing new business relationships in an outside sales role Excellent presenter to clients of sales opportunities and post-sale successes Strong understanding of lead generation and ability to connect with viable prospects Comprehension of sales metrics in order to fill a sales funnel and robust pipeline of residual business Positive attitude with the willingness to get beyond comfort zone to grow professionally High energy and passion for the job Flexible and creative Digitally savvy Entry Level to 2+ years in Sales background preferred Bachelor's Degree in Business, Marketing or related field is preferred What we offer: Commission-based organization with uncapped earning potential Focused, responsible and collaborative work environment with the ability, to ask " what if" and try innovative solutions Medical, Dental & Vision Insurance coverage 401K to plan for the long-term Paid Vacation & Holidays For immediate consideration, please visit cumulusmedia.
/ For more information about CUMULUS MEDIA, visit our website at: / CUMULUS MEDIA is proud to be an Equal Opportunity Employer (EOE).
