team focuses on making beautiful, engaging and supportive apps as well meaningful quality products that support parents along the parenting journey. This role is responsible for developing and executing local content strategy within apps, driving Preg+ penetration and retention, developing strategy for full funnel activation and optimization within the app, and acting as hand on keyboard for executing strategy.
Your role: Develop unique, inspiring content that engages, guides and inspires our Pregnancy+ and Baby+ mobile app users Localize any European-centric information into US-focused content to ensure it is relevant for pregnant and new parents living in the US. Research and execute
new content strategies by leveraging competitive analysis, analytics, and user testing. Manage/forge new US-based content partnerships. Working with the design team and US copywriters on UX copywriting-related tasks Create and manage project plans and schedules Follow-up on projects to ensure customer service levels and satisfaction are maintained for the US market and US users.
Manage content lifecycle workflow for assigned content types from creation through approvals, editing, localization, publishing/activation, measurement, curation, and maintenance Communicate with internal and external teams, markets, and partners regarding project deliverables and details Make recommendations
for optimising content based on user engagement and MAUs (Monthly Active Users) Make recommendations for optimising content quality, processes, and activation channel choices based on analyses.
Document functional processes and enhancements to systems Provide and report on content measurement using a combination of analytics tools, marketing automation, content management systems, and social media management tools Collaborate with the social media manager on strategy and content for the US market Collaborate with the design team to create visual assets Use Contentful (our content management system) to edit/ manage content Keep up-to-date with the latest parenting guidelines and trends in the US, and develop localized content for our North American (USA) audience.
Develop strategy and assets for utilizing impressions with the app Act as hands on keyboard for executing campaigns within app and optimizing those campaigns You're the right fit if: An excellent American English speaker (Native level is an asset) Strong knowledge of the American culture and society Digitally savy with strong experience in digital products Passionate about the mother and child care space Prior experience in producing thorough content plans and delivering them from start to finish At least 2-3 years of experience in project management Have a Bachelor's degree High level of excellent attention to detail Passion for continuously improving engagement and delivering measurable results Ability to work on multiple projects and deliverables simultaneously Highly organized Ability to manage external partnerships and external relationships Proficiency in using content management systems Familiarity with SEO best practices, keyword research and analytics tools Ability to link content to local markets and goals Process-driven individual who relies on data to make important decisions Proficiency in Microsoft Office You must be able to successfully perform the minimum Physical, Cognitive and Environmental job requirements with or without accommodation for this Marketing position.
You're a Self Starter, : resourceful, and always willing to take on more. Also must be able to work semi-autonomously. Have a strong ability for turning jargon-packed medical info into engaging content. A flexible working style. You're comfortable juggling lots of diverse, smaller tasks as being dedicated to one project for a whole quarter. You're as game to audit and improve/repackage old content, as to create new.
About Philips We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help improve the lives of others. Learn more about our business. Discover our rich and exciting history. Learn more about our purpose. Read more about our employee benefits. If you're interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips.
Learn more about our commitment to diversity and inclusion here. US work authorization is a precondition of employment. The company will not consider candidates who require sponsorship for a work-authorized visa, now or in the future. Company relocation benefits will not be provided for this position. For this position, you must reside in or within commuting distance to Stamford, CT. How we work at Philips Our newly adopted hybrid work concept fuses flexibility with collaboration to deliver great outcomes for our people and our customers. We are embracing an approach wherein we spend more time together than apart - which for full-time employees translates to an average of at least 2 days working from the office and up to 3 days from home - for our hybrid roles.
#Sales D#LI-PH1 Philips is an Equal Employment and Opportunity Employer/Disabled/Veteran and maintains a drug-free workplace. PDN-9ac98b9e-1526-4aee-95c6-5dc9cfd25fa1
research and statistics. Develop and maintain proprietary data tracking and industry research files. Write research reports on companies under coverage and reports on business news. Manage and analyze companies? earnings reports, including previews and reviews.
Collaborate with the investment team on original research projects and ideas. Practice and develop the art of a stock pitch to be able to generate ideas and profit for the firm. Six (6) months of experience in asset management and financial analysis. A Master? s degree in a mathematical or quantitative discipline Please copy and paste your resume in the email body do not send attachments, we cannot open them and email them at candidates at with reference #1171061 in the subject line. Thank you.
